For anyone looking for a more painless approach, just download Lion DiskMaker, it is donation-ware. It worked the very first time.
http://blog.gete.net/lion-diskmaker-us/
That will get you up to step 10 of the OPs document, and you can just go from there with the rest of your installation.
http://blog.gete.net/lion-diskmaker-us/
That will get you up to step 10 of the OPs document, and you can just go from there with the rest of your installation.