iPad How well do you think iPads sell?

[rui no onna]

Maybe iBooks is more efficient? And, most importantly, this was back on iOS 9. I wouldn’t be anywhere near those 21 hours now on iOS 12.

As I mentioned before, I got 10-12 hours max on the Pro 9.7 on iOS 9 when it was brand new. After a year of super heavy use and battery abuse (drained to 0% quite often), that was down to 8-10 hours (still on iOS 9).

As for iBooks being more efficient, I doubt it makes that big a difference that it gives double the battery life vs Marvin.

 

[FeliApple]

As I mentioned before, I got 10-12 hours max on the Pro 9.7 on iOS 9 when it was brand new. After a year of super heavy use and battery abuse (drained to 0% quite often), that was down to 8-10 hours (still on iOS 9).

As for iBooks being more efficient, I doubt it makes that big a difference that it gives double the battery life vs Marvin.

10-12 hours even for reading only? Sounds too low, unless Marvin’s efficiency is extremely poor (a reading app should be lighter. I got 14 hours with mixed usage like Netflix and Web browsing back on iOS 9, and 21 on iBooks).

It would be interesting to know if I could get a similar improvement just through iBooks now on iOS 12. I didn’t even update the app, I probably have the iOS 9 version still.

That’s exactly why I said that 10 is too low for reading (even if iBooks is more efficient than Marvin): iOS 9 is way too efficient and reading way too light a task for it to maintain the same battery life as mixed usage, even if that mixed usage is still light.

 

[rui no onna]

10-12 hours even for reading only? Sounds too low, unless Marvin’s efficiency is extremely poor (a reading app should be lighter. I got 14 hours with mixed usage like Netflix and Web browsing back on iOS 9, and 21 on iBooks).

It would be interesting to know if I could get a similar improvement just through iBooks now on iOS 12. I didn’t even update the app, I probably have the iOS 9 version still.

That’s exactly why I said that 10 is too low for reading (even if iBooks is more efficient than Marvin): iOS 9 is way too efficient and reading way too light a task for it to maintain the same battery life as mixed usage, even if that mixed usage is still light.

Like I mentioned, you're probably the only one I've seen here who gets 20 hours battery life on their iPad. What you're getting is not the norm. There are more posts here complaining about worse battery life than expected (even back in the OG iPad Air days).

I expect not disabling the cellular/GPS radio, bluetooth, etc. made a bigger impact with my battery life than the choice of reading app.

Mind, Netflix streaming (at 30-50% brightness), I only got 6-8 hours on the Pro 9.7/iOS 9.

 

[FeliApple]

Like I mentioned, you're probably the only one I've seen here who gets 20 hours battery life on their iPad. What you're getting is not the norm. There are more posts here complaining about worse battery life than expected (even back in the OG iPad Air days).

I expect not disabling the cellular/GPS radio, bluetooth, etc. made a bigger impact with my battery life than the choice of reading app.

Mind, Netflix streaming (at 30-50% brightness), I only got 6-8 hours on the Pro 9.7/iOS 9.

Interesting, there must be some difference in terms of settings. I have lower brightness (we’ve both stated that it’s the main draining feature), but I got 14 hours of Netflix back on iOS 9 (yeah, probably 10-15% brightness, but still, probably shouldn’t get half with 30% brightness). Even now on iOS 12 I’m getting around 10-11 hours of streaming.

 

[orionquest]

They sell well enough they keep selling them, that's how well they sell. 🤷‍♂️

 

[Atomic1977]

 iPads must be selling because  keeps making them. Nobody really knows how well but they do sell.

 

[FreakinEurekan]

Yeah that’s true and I can sort of see why people want a device to do all things, but a Kindle is a reader. Kindles are cheap enough just to have one dedicated for reading. Beats straining your eyes on an LCD screen in the dark in my opinion. You sound like me and get it lol.

I have a kindle, and I hardly use it at all. It’s great during the day, but during the day my iPad is at hand and the kindle is on my nightstand so I almost always use the iPad. And after dark, I switch the iPad into “Night mode” (white text on a black background) and do the same for the Kindle, but in THAT mode the iPad seems far easier to read. The “Black” on the kindle is not very black; I don’t have the contrast with it.

It’s not the latest Kindle but not ancient either. Paperwhite 2018 release, purchased in April 2019.

Do the newer Kindles work appreciably better in white-on-black mode (“Dark” mode)? I haven’t seen anything that says they do - I’d buy a new one (maybe even an Oasis) if I thought I’d use it more.

 

[The-Real-Deal82]

I have a kindle, and I hardly use it at all. It’s great during the day, but during the day my iPad is at hand and the kindle is on my nightstand so I almost always use the iPad. And after dark, I switch the iPad into “Night mode” (white text on a black background) and do the same for the Kindle, but in THAT mode the iPad seems far easier to read. The “Black” on the kindle is not very black; I don’t have the contrast with it.

It’s not the latest Kindle but not ancient either. Paperwhite 2018 release, purchased in April 2019.

Do the newer Kindles work appreciably better in white-on-black mode (“Dark” mode)? I haven’t seen anything that says they do - I’d buy a new one (maybe even an Oasis) if I thought I’d use it more.

I don’t use the white on black feature with my kindle, just normal view and very dim. My kindle stays on my bedside table and is purely there for reading in bed. My iPad doesn’t go anywhere near my bedroom usually and is used throughout the evening in the rest of my home. For me both devices have very different purposes.

 

[TheRealAlex]

The iPad (any model) are great devices and I cant imagine life without them. I use mine to read books, watch movies, and do many other things that are better suited on it over a MacBook Pro or iPhone. I remember long before the Mini 5 was out I asked an apple store employee about the Mini and he said he thought apple would discontinue the model. Well here I am with the Mini 6 and apple still sells it. If the iPads did not sell well, apple would not continue to make new models (like the AppleTV) so they must sell well. So how well do you think the iPad models in general sell? Sure they dont sell as well as the iPhone or apple watch and that makes sense but they must sell by the millions each year.

Why do you care ? How many McDoubles McDonald’s sells ?
more how many iPads Apple sells.

 

[sam_dean]

The iPad (any model) are great devices and I cant imagine life without them. I use mine to read books, watch movies, and do many other things that are better suited on it over a MacBook Pro or iPhone. I remember long before the Mini 5 was out I asked an apple store employee about the Mini and he said he thought apple would discontinue the model. Well here I am with the Mini 6 and apple still sells it. If the iPads did not sell well, apple would not continue to make new models (like the AppleTV) so they must sell well. So how well do you think the iPad models in general sell? Sure they dont sell as well as the iPhone or apple watch and that makes sense but they must sell by the millions each year.

Based on publicly available worldwide shipping data the iPad owns the lionshare of the tablet market.

Only reason Android tablet exists is because they sell at a MSRP below the cheapest iPad.

Apple may not be that aggressive in the tablet market for PR/anti-trust/monopoly/legal reasons.

In the same way Apple owns the market of laptops priced $999 & up. You can own ~80% of that market price segment and yet claim that you are less than 20% of all price point laptop market segment.

So long as Apple gets their target margin and target volume then they will continue with the product line.

 

[WriteNow]

Only reason Android tablet exists is because they sell at a MSRP below the cheapest iPad.

Just from what I observe, the only people who seem to have an Android tablet are ones who buy something cheaper than the iPad. Although I assume someone must be buying those Samsung models that are priced in the iPad pricing range. (I suppose, if nothing else, they can count on buyers who want a tablet, but hate Apple so much they'd die before buying an iPad.)

 

[BigMcGuire]

I see more people today with iPads than I've ever seen before. A lot of family members that I know use iPads for their university studies. However, the cost of an iPad has gone up significantly than when I bought my first iPad 3. Devices (iPads especially) are getting so expensive that even I would prefer to reduce the number of devices that I have.

That said, I think most people have a hard time, buying a laptop, phone, and a tablet. Most people just have a phone and a tablet or a phone and just a laptop.

But I wouldn't worry at all about Apple not selling iPads in the near future, Apple seems pretty good about keeping its base operations going iPhone iPad Mac and now Watch.

 

[sam_dean]

I see more people today with iPads than I've ever seen before. A lot of family members that I know use iPads for their university studies. However, the cost of an iPad has gone up significantly than when I bought my first iPad 3. Devices (iPads especially) are getting so expensive that even I would prefer to reduce the number of devices that I have.

That said, I think most people have a hard time, buying a laptop, phone, and a tablet. Most people just have a phone and a tablet.

But I wouldn't worry at all about Apple not selling iPads in the near future, Apple seems pretty good about keeping its base operations going iPhone iPad Mac and now Watch.

I've been an Apple customer since 2000 and this is based on my personal use case.

If I were to redo my replacement cycle of the quarter century it would be like this

- Replace to future Mac after last macOS Security Update that is typically 10 years
- Replace to future iPad after last iPadOS Security Update that is typically 80-100 months
- Replace to future Watch after last watchOS Security Update that is typically 40-59 months
- Replace every 2 years for the iPhone

My use case for all my devices are

- Office suite
- DOS Box
- Email
- Messaging
- Zoom/Facetime
- Browsing
- Netflix
- RAW image editing of a 2015 Canon EOS 5Ds R 51 megapixel image

iPhone gets updated after each telco contract because I want a

- better camera because the best camera you can ever own is the one with you always
- new battery
- longer battery life
- wear and tear from drops

 

[jwolf6589]

Just from what I observe, the only people who seem to have an Android tablet are ones who buy something cheaper than the iPad. Although I assume someone must be buying those Samsung models that are priced in the iPad pricing range. (I suppose, if nothing else, they can count on buyers who want a tablet, but hate Apple so much they'd die before buying an iPad.)

Yes there are definitely people out there that hate apple. I have met some of them and its very very sad....

 

[sam_dean]

Yes there are definitely people out there that hate apple. I have met some of them and its very very sad....

I don't blame them. Most (not all) cant afford them. Those who can and still refuse to buy have a different use case.

I bought into a 2000 iMac DV SE as it was the cheapest/easiest way to do NLE via iMovie. It helped that in 2003 that the Mac was good at editing RAW dSLR images.

If I did not get my feet wet into that then odds are I'd have stuck to Windows from Windows 3.1 to Windows 11.

 

[MisterSavage]

The iPad (any model) are great devices and I cant imagine life without them. I use mine to read books, watch movies, and do many other things that are better suited on it over a MacBook Pro or iPhone.

That's exactly how I am but tbh it shocks me how few of my friends/family feel the same way about iPads.

 

[sam_dean]

That's exactly how I am but tbh it shocks me how few of my friends/family feel the same way about iPads.

Might be a difference of spending priority.

 

[sam_dean]

They are a little behind the Mac. I wish they would separate by type of iPads sold so we know which iPads sell the best.

- ~80% iPad
- ~1% iPad Pro
- ~19% iPad Air/mini

 

[sam_dean]

Probably because people upgrade them far less often than other Apple products. A lot of people keep them 5 or 6 years on average.

Per Apple replacement cycle is matches that of Macs at every 4 years.

 

[jwolf6589]

- ~80% iPad
- ~1% iPad Pro
- ~19% iPad Air/mini

That’s not correct

 

[sam_dean]

That’s not correct

Point to a link why it isn't so.

I am speaking of annual worldwide shipments and not use case of persons you see day to day.

 

[The-Real-Deal82]

Per Apple replacement cycle is matches that of Macs at every 4 years.

That doesn’t surprise me and to be honest most people I know keep their iPads until they stop working or the battery life becomes unusable. For most they are just browsing devices and that doesn’t really change the newer they get.

 

[James Godfrey]

I am hoping for big things for iPad Pro in particular when the next refresh comes round…

The iPhone and Apple Watch have both peaked long ago, the Mac is the best it’s ever been and is getting every bit of love from Apple… now the thrill of Apple silicon is starting to die down, I think it’s time apple shifted its focus to the iPad line up and specifically the Pros, they need to be far more differentiated from the Air, Mini and Base iPads IMO, in reality all iPads can pretty much do the same currently at varying degrees of efficiency and performance.

If they just made the OS more capable (or rebuilt from the ground up) and laptop like or even allowed some sort of MacOS ‘lite’ run on it when connected to a Magic Keyboard, I truly believe many consumers would snap an iPad Pro up in a heart beat, even if the dual boot was software locked to the Pro’s only with the higher RAM.

At the moment I feel the vast majority of general consumers just don’t see much point in getting the iPad Pros over an Air or a basic iPad because to a general consumer they’re all just blown up iPhones (which essentially that’s exactly what they are).

 

[sam_dean]

That doesn’t surprise me and to be honest most people I know keep their iPads until they stop working or the battery life becomes unusable. For most they are just browsing devices and that doesn’t really change the newer they get.

Per same article iPads are kept for 3 years then replaced.

Personally if I took care of my 2011 iPad 2 WiFi and bought the 32GB or 64GB model rather than the 16GB model. I'd have kept it until iOS 9's final Security Update in 2019 if the battery stayed healthy.

If I wanted iOS 10 I'd upgrade in 2016.

iPads is purely media consumption for me.

 

[rui no onna]

Point to a link why it isn't so.

I am speaking of annual worldwide shipments and not use case of persons you see day to day.

I can’t find the link now but iirc, the last time I saw a sales statistics/shipment, breakdown was 57% iPad, 19% Air and 17% Pro (combined 11 & 12.9). This was before mini 6 release. Might be before Air 4 & M1 Pro, too.

In any case, I expect profit margins for Apple are higher on the iPad Pros.