No surprise about collective sentiment in a thread like this. However, anyone able to step outside of relentless brand bias might notice that the new idea here is not still:
- unfold phone-size screen to small tablet screen but instead
- unfold phone-size screen to larger tablet screen.
The pitch is not BOTH an iPhone and an iPad Mini in
ONE device but more like an iPad and an iPad Air in
ONE device. I own a lot of Apple stuff and that seems VERY APPEALING to me. Of course, I already opt to use a cellular iPad mini as "iPhone" (buds + VOIP app) instead of carrying BOTH around... so I always have the bigger screen with me AND it's an Apple device. The one great envy I feel about iPhone
is "pocket-ability," so a bigger iPad that can fold/roll down to pocket-ability size seems immensely appealing.
To match the "but why?" utility for us Apple people means carrying
BOTH an iPhone AND a large iPad with us at
all times: multiple cameras, same internal tech, extra aluminum, extra screen, extra battery, extra glass, extra speakers, etc. In short, that's LOTS of
duplication of size & weight & tech to accomplish the
same core benefit.
Companies thinking like this are attempting to "fold" 2
different devices into
one so that
both are always with us. Want/need a bigger screen than a puny phone size at times? Fold it out to have something more like an iPad Air. Wish you could more easily carry that bigger iPad around (pocket ability)? Fold that iPad screen down to iPhone size and stick it in your pocket. That's the proposition for all of these kinds of creations: have your cake and eat it too... instead of having to buy and carry around
TWO mostly same/similar cakes.
All tech roads seem to be trying to run to ONE place:
BIGGER MOBILE SCREENS. Nobody seems to be working on shrinking screens. Whether folds or multi-folds are the answer... vs. rolls... vs. virtualized screen in glasses/goggles... vs. projectors... vs. something else: all efforts are trying to deliver
bigger screens
on the go.
Is this a great crack at that or not? Apple fans: "no way/solution in search of a problem/what's the point/I will never want.../abomination/blah blah blah" (the standard "detest whatever Apple does not offer"... YET). But, final analysis is still final analysis: if we Apple people want BOTH phone and iPad-size screens, we have to buy and carry around
TWO devices that are technically almost the same... except for different screen sizes. Competitors like this are attempting to put BOTH options in a pocket as
ONE product.
I cheer them on as I can always appreciate more screen R.E.- especially meaningfully more screen R.E. vs. getting excited about screens growing a few mm year over year. And I hope Apple embraces folds/rolls/other so that my own iPad device (also as phone) preference can eventually be pocketable too.