I've been both buying and selling AAPL for decades. AAPL has been quite good for me. But with even a rather diversified stock portfolio in 2008 my retirement fund was down 65% in a very short time ("crash" described it well
). You have to FEEL that one time to understand the market. But I stayed the course and got it all back in a few months. When COVID hit and the market dipped I jumped back in with more AAPL and MSFT. My better returns have come from MSFT (up 53% YTD), not AAPL (up 19% YTD) this year. Almost all of my individual stocks have outperformed AAPL this year. My bigger concern is the market in general right now...even a great stock can't hold up to a mass sell-off. I will say that I'm encouraged more with AAPL since it's mostly moved sideways lately (well, until today's self-driving car announcement) and probably has more upside than my other stocks now. I adjust a bit at the end of each year, as I get a older (62) I take a bit of risk off. Thinking I need a bit more risk off right now than usual with all of the market enthusiasm.