It's a bit late in the day. Apple has paid a lot of my expenses over the past 2 decades and it's very difficult to find any fault with that. As an investor in their stock, I'm ridiculously happy with the money-printing machine, and still use Apple in lieu of a savings account, because every $1 USD I throw into it, will still purchase $1 worth of goods and services a year later (and often, quite a bit more), unlike other fiat currency like, oh say, USD. It appears to be a very safe/stable place to park assets, because even with the world falling apart, Apple is the largest co on Earth -- or one of the top 3 in the perpetual game of musical chairs -- and first in line to have their needs met despite supply-chain and WW III issues.
As a customer I'm less thrilled by various things, but it's not too terribly relevant, and Apple tends to be the least-worst option.
FWIW: there is rarely one company that rules the world in any given field, it's usually 2-3, 5 companies, who acquire all their competitors to form the landscape that we have right now within the tech industry.