i think they are having serious mental issues after steve jobs they think they are doing great looking their profits and cash income on the paper they are fantastic right.. well, its just an illusion and they just dont get this...
Hey, welcome to the forum.
I've only been a member here since 2005, but I clearly recall reading many complaints about Apple's design (and quality record) during Steve Job's reign.
It's interesting you used the word "illusion". Back when Steve Jobs was around, it was common to read Apple's missteps blamed on Steve's "reality distortion field".
Now that Steve has passed, "reality distortion field" has been replaced by "Tim Cook (a.k.a. the bean counter) and his relentless pursuit of profit and margin".
IMO, Apple's always had times where people questioned their design choices and where their product quality was questioned.
Remember the iMacs that kept shutting down because they were manufactured with bad capacitors?
Remember the Titanium PowerBooks whose screen hinges would snap with normal usage, or the palm rest areas that would pit after contact with normal oils from some folks hands?
Screen banding issues on the first PowerBook w/ a hi-res display?
The first generation MacBooks that would randomly shut off after the machine became warm?
The iPod Nanos whose metal backs scratched so easily that there was a successful class-action lawsuit against Apple? Antennagate?
Yellow screen areas on the first gen MBP and iMacs w/ LED screens?
The MobileMe launch?
OS X Snow Leopard being the answer for Apple's Vista (a.k.a. OS X Leopard)?
Those are just a few examples of how "well' Apple did under Job's watch, when (running with your theory) profit and margin weren't distracting them. So if that wasn't, what was?!
IMO, one of the biggest differences between Microsoft in the Vista days (and even now?) vs today's Apple is that at least Apple sometimes listens and pivots based on customer input. They've already taken actions to improve the quality of the next iOS and macOS (by reducing the amount of new features). Of course, they did they back in the Steve Jobs days with OS X Snow Leopard, so ... be interesting to see how long they remember that lesson again.