Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

FFR

Suspended
Nov 4, 2007
4,507
2,374
London
"Sold out everywhere" is the illusion Apple has created.

Holding back on supply, they masterfully play the game. People want what they can't have.

Apple has built a billion dollar empire off brilliant smoke and mirrors marketing.

Others who don't understand, will argue that holding back costs Apple money through lost sales. But the opposite is true, holding back insures long term demand, that equals robust sales.

At the end of the day, Apple grew up to be the 800lb. Gorilla by being the very best at sales and marketing thanks to Steve Jobs.


Sold out means they sold out of supply.
Stop making things up.
 

burgman

macrumors 68030
Sep 24, 2013
2,798
2,385
Sold out means they sold out of supply.
Stop making things up.
It's funny that posters try to concentrate on supply and ignore demand. The argument that artificiality constrained supply on any product creates demand is pretty funny. The flood of stories creates lots of Webpage clicks and AD revenue but the demand was already there. Lot's of threads here and everywhere about anger and frustration at lack of supply. Yeah that would be a brilliant marketing move by any company to create that.
 

FFR

Suspended
Nov 4, 2007
4,507
2,374
London
It's funny that posters try to concentrate on supply and ignore demand. The argument that artificiality constrained supply on any product creates demand is pretty funny. The flood of stories creates lots of Webpage clicks and AD revenue but the demand was already there. Lot's of threads here and everywhere about anger and frustration at lack of supply. Yeah that would be a brilliant marketing move by any company to create that.


Especially when they don't back up their made up claims with sources.
 

Radon87000

macrumors 604
Nov 29, 2013
7,777
6,255
Sources to back up you claims?
Basic marketing tactic.
[doublepost=1474733520][/doublepost]
It's funny that posters try to concentrate on supply and ignore demand. The argument that artificiality constrained supply on any product creates demand is pretty funny. The flood of stories creates lots of Webpage clicks and AD revenue but the demand was already there. Lot's of threads here and everywhere about anger and frustration at lack of supply. Yeah that would be a brilliant marketing move by any company to create that.
It does.I am in particular desperate for the jet black.If Apple holds back supply my desperation will increase
 

Radon87000

macrumors 604
Nov 29, 2013
7,777
6,255
Just some basic hyperbole. No surprise there.
-The Jet Black is a beauty which even a moron would know would sell the most
-Apple makes 128 gigs base storage for it asking a higher min price
-Despite knowing additional demand,JB in short supply
-Customer desperate and starts to think sky high demand for the item in question
-Profit
 

C DM

macrumors Sandy Bridge
Oct 17, 2011
51,392
19,461
"Sold out everywhere" is the illusion Apple has created.

Holding back on supply, they masterfully play the game. People want what they can't have.

Apple has built a billion dollar empire off brilliant smoke and mirrors marketing.

Others who don't understand, will argue that holding back costs Apple money through lost sales. But the opposite is true, holding back insures long term demand, that equals robust sales.

At the end of the day, Apple grew up to be the 800lb. Gorilla by being the very best at sales and marketing thanks to Steve Jobs.
Which doesn't mean that the sales aren't going just fine and somehow could have been meaningfully better (to tie or back to the original comment that started down this path).
 
  • Like
Reactions: I7guy and FFR

FFR

Suspended
Nov 4, 2007
4,507
2,374
London
Just some basic hyperbole. No surprise there.

Wouldn't call it hyperbole. Max six is making things up and not providing any sources, which directly contradicts what was and is being reported.


Apple says initial quantities of iPhone 7 Plus sold out
http://www.cnbc.com/2016/09/15/apple-says-initial-quantities-of-iphone-7-plus-sold-out.html

Apple's iPhone 7 Plus has already sold out
https://www.engadget.com/2016/09/15/apple-iphone-7-sold-out/

Apple boosts iPhone 7 production in wake of Galaxy Note 7 recall

http://bgr.com/2016/09/05/iphone-7-apple-galaxy-note-7-recall/

iPhone 7 sold out
http://bgr.com/2016/09/23/iphone-7-sold-out-availability/

But demand could be better, smh.
 
  • Like
Reactions: DeathBySprinkles

DeathBySprinkles

macrumors member
Sep 23, 2016
31
2
United States
I agree they should have added features like fast charging, wireless charging, maybe a slimmer design, oled display, etc...and hopefully they will do that with the rumored iphone 8 next year.

But in all honesty I think people are going to buy Iphones anyway, regardless of whether Apple makes any changes at all.
I think that the iphone 8 will make a big splash, I personally am holding out untill then before upgrading.
 

maxsix

Suspended
Jun 28, 2015
3,100
3,731
Western Hemisphere
Which doesn't mean that the sales aren't going just fine and somehow could have been meaningfully better (to tie or back to the original comment that started down this path).
I have never suggested otherwise, Apple knows exactly what they are doing when it comes to their sales and marketing strategies and execution.

As an outspoken, decades long Apple customer... that's invested tens of thousands of dollars on all things Apple annually, I simply wish they would not hold back on development.

"Eventually" they get around to including plenty of great features in various products. Conversely if they were to "Just Do It" and push out their best work, they'd really blow away the competition.

Apple has the experience, the resources, the expertise, it's all there.
 
  • Like
Reactions: tbayrgs

DeathBySprinkles

macrumors member
Sep 23, 2016
31
2
United States
Wouldn't call it hyperbole. Max six is making things up and not providing any sources, which directly contradicts what was and is being reported.


Apple says initial quantities of iPhone 7 Plus sold out
http://www.cnbc.com/2016/09/15/apple-says-initial-quantities-of-iphone-7-plus-sold-out.html

Apple's iPhone 7 Plus has already sold out
https://www.engadget.com/2016/09/15/apple-iphone-7-sold-out/

Apple boosts iPhone 7 production in wake of Galaxy Note 7 recall

http://bgr.com/2016/09/05/iphone-7-apple-galaxy-note-7-recall/

iPhone 7 sold out
http://bgr.com/2016/09/23/iphone-7-sold-out-availability/

But demand could be better, smh.

another reason the SOLD OUT reports are so wide spread and that the phone is in fact sold out, is because globally the iphone 7 was initially made available in 28 countries where as the 6s was only initially made available in 12 countries, saying that they sold out and sold a record amount of units should be taken in context with that in mind. Selling 13 million units in 12 countries would signal a huge boost in sales, however 13 million units sold in 28 countries would suggest a moderate desire from the markets demand.

http://www.usatoday.com/story/tech/...s-boom-and-bust-and-so-apple-shares/90698064/
 

I7guy

macrumors Nehalem
Nov 30, 2013
35,157
25,266
Gotta be in it to win it
another reason the SOLD OUT reports are so wide spread and that the phone is in fact sold out, is because globally the iphone 7 was initially made available in 28 countries where as the 6s was only initially made available in 12 countries, saying that they sold out and sold a record amount of units should be taken in context with that in mind. Selling 13 million units in 12 countries would signal a huge boost in sales, however 13 million units sold in 28 countries would suggest a moderate desire from the markets demand.

http://www.usatoday.com/story/tech/...s-boom-and-bust-and-so-apple-shares/90698064/
Nobody really knows what was sold and what was sold where and what has been ordered and what has been produced since apple is tight lipped about it. Yeah they can guess, but it's the same story year after year.
[doublepost=1474735991][/doublepost]
-The Jet Black is a beauty which even a moron would know would sell the most
-Apple makes 128 gigs base storage for it asking a higher min price
-Despite knowing additional demand,JB in short supply
-Customer desperate and starts to think sky high demand for the item in question
-Profit
Well profit was Samsungs downfall in the Note 7 debacle.

You might want to read this, this is directly correlated to Peter Drucker 101. Profit comes from providing excellent service, those companies whose profit is the first priority don't usually make it too far.

http://www.forbes.com/sites/stevede...-the-dust-how-apple-listens-to-its-customers/
[doublepost=1474736091][/doublepost]
I have never suggested otherwise, Apple knows exactly what they are doing when it comes to their sales and marketing strategies and execution.

As an outspoken, decades long Apple customer... that's invested tens of thousands of dollars on all things Apple annually, I simply wish they would not hold back on development.

"Eventually" they get around to including plenty of great features in various products. Conversely if they were to "Just Do It" and push out their best work, they'd really blow away the competition.

Apple has the experience, the resources, the expertise, it's all there.
And they listen to their customers and don't throw #### against the wall and hope it works.
 

DeathBySprinkles

macrumors member
Sep 23, 2016
31
2
United States
Nobody really knows what was sold and what was sold where and what has been ordered and what has been produced since apple is tight lipped about it. Yeah they can guess, but it's the same story year after year.

it is true that nobody knows how many sales they truly made, we do know how many countries they are selling in however. I think the 2 percent fall in apple stock yesterday is going to be nothing compared to what it is when they report the iphone 7 sales and all iphone sales in this quarter. Again, just an opinion, no need to crucify for those of you who refuse to think that the iphone sales could possibly be not as good as they seem.
 

I7guy

macrumors Nehalem
Nov 30, 2013
35,157
25,266
Gotta be in it to win it
it is true that nobody knows how many sales they truly made, we do know how many countries they are selling in however. I think the 2 percent fall in apple stock yesterday is going to be nothing compared to what it is when they report the iphone 7 sales and all iphone sales in this quarter. Again, just an opinion, no need to crucify for those of you who refuse to think that the iphone sales could possibly be not as good as they seem.
Nothing to do with "crucifying" and everything to do with reality. We'll have to wait until December for the quarterly report.
 

FFR

Suspended
Nov 4, 2007
4,507
2,374
London
another reason the SOLD OUT reports are so wide spread and that the phone is in fact sold out, is because globally the iphone 7 was initially made available in 28 countries where as the 6s was only initially made available in 12 countries, saying that they sold out and sold a record amount of units should be taken in context with that in mind. Selling 13 million units in 12 countries would signal a huge boost in sales, however 13 million units sold in 28 countries would suggest a moderate desire from the markets demand.

http://www.usatoday.com/story/tech/...s-boom-and-bust-and-so-apple-shares/90698064/

Ok so the iPhone 7 selling out is "a moderate desire from the market demand".

First it could have sold better now it's sold out due to tepid demand.
Ok .
 

phoneme

macrumors regular
Sep 27, 2015
183
141
Ok so the iPhone 7 selling out is "a moderate desire from the market demand".

First it could have sold better now it's sold out due to tepid demand.
Ok .
every year both companies sell out of there flagship phones. but the real question is will iphone7 out perform last years numbers? we won't know that yet.
 

FFR

Suspended
Nov 4, 2007
4,507
2,374
London
every year both companies sell out of there flagship phones. but the real question is will iphone7 out perform last years numbers? we won't know that yet.

We were talking about demand, some posters were claiming demand wasn't there. Their claims were proven misleading or simply made up. One poster max six didn't even provide source for his fiction when asked.


If you want to talk about sales analysts estimate, for the opening weekend sales were 14.3 million unit sales, up 10% from the debut of iPhone 6S a year earlier.

Apple has ordered iPhone component makers to make 100 million units of iPhone 7 and iPhone 7 Plus in 2016. Apple suppliers were estimating to get orders for about 80 to 85 million units. For comparison apple sold 75 million iPhone 6s and 6s plus during its launch quarter.

We already know now, apple needs to produce an additional 15 to 20 million more iPhones for 2016.

Oh and a sellout during a launch quarter is relative to each company:
iPhone 6s: 75 million
S6: 10 million
iPhone 7s: 100 million
S7 10 million
 

AppleRobert

macrumors 603
Nov 12, 2012
5,729
1,133
What is this sold out nonsense? I can walk in when my local Apple store opens and get a Plus or 7.

What Apple does is causes a preorder frenzy with exacerbated delivery dates so the populous THINKS they are sold out.

How in the world did this thread get resurrected? The Moto Z Droid is pretty darn nice by the way. I doubt modules will be the norm down the road by at least they were given a start.
 
Last edited:
  • Like
Reactions: jamezr

C DM

macrumors Sandy Bridge
Oct 17, 2011
51,392
19,461
What is this sold out nonsense? I can walk in when my local Apple store opens and get a Plus or 7.

What Apple does is causes a preorder frenzy with exacerbated delivery dates so the populous THINKS they are sold out.

How in the world did this thread get resurrected? The Moto Z Droid is pretty darn nice by the way. I doubt modules will be the norm down the road by at least they were given a start.
Is that something that could be said for most people, or even a lot of people (compared to those that it couldn't be said for)?
 

jamezr

macrumors P6
Aug 7, 2011
16,079
19,070
US
What is this sold out nonsense? I can walk in when my local Apple store opens and get a Plus or 7.

What Apple does is causes a preorder frenzy with exacerbated delivery dates so the populous THINKS they are sold out.

How in the world did this thread get resurrected? The Moto Z Droid is pretty darn nice by the way. I doubt modules will be the norm down the road by at least they were given a start.
Exactly.....
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.