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Colstan

macrumors 6502
Jul 30, 2020
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Valve has never positioned the Steam HW Survey as a means to track the HW market have they?
You're right, Valve has never claimed that the Steam survey is entirely representative of the overall market. The difficulty is that many forum users do take it as gospel, and in terms of research data for gaming, it's the best we have publicly available. Hence, my assertion that we should pay attention to the trends, rather than the raw data.
 

diamond.g

macrumors G4
Mar 20, 2007
11,437
2,665
OBX
You're right, Valve has never claimed that the Steam survey is entirely representative of the overall market. The difficulty is that many forum users do take it as gospel, and in terms of research data for gaming, it's the best we have publicly available. Hence, my assertion that we should pay attention to the trends, rather than the raw data.
Yeah that data is good for generalization, but it is also a double edged sword. For example the historical data seems to indicate that macOS won't grow past 2-3% market share which makes getting larger publishers to spend time making macOS versions harder.
 
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Colstan

macrumors 6502
Jul 30, 2020
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Yeah that data is good for generalization, but it is also a double edged sword. For example the historical data seems to indicate that macOS won't grow past 2-3% market share which makes getting larger publishers to spend time making macOS versions harder.
I would hope, and I stress hope, that large publishers have better access to data than the Steam survey. If Cliff Maier is right about Apple courting developers, then I assume they are providing sales data to them in an attempt to persuade them. Publicly, in regards to gaming, the Steam survey is the best we have, imperfect though it may be.
 
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diamond.g

macrumors G4
Mar 20, 2007
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I would hope, and I stress hope, that large publishers have better access to data than the Steam survey. If Cliff Maier is right about Apple courting developers, then I assume they are providing sales data to them in an attempt to persuade them. Publicly, in regards to gaming, the Steam survey is the best we have, imperfect though it may be.
I do wonder how Apple would be able to figure the number of users that actually game on their Mac. We all know that there are more M1 Macs than there are PS5's but no one (publicly) has said how many of those machines play games.
 

Colstan

macrumors 6502
Jul 30, 2020
330
711
I do wonder how Apple would be able to figure the number of users that actually game on their Mac. We all know that there are more M1 Macs than there are PS5's but no one (publicly) has said how many of those machines play games.
Apple occasionally sends out surveys for various products, or perhaps they learn through other more secretive methods. I suspect Apple's main appeal to developers is about how capable Apple Silicon machines are, and unlike Intel's garbage integrated graphics, are performant enough to play demanding titles. On top of the Mac gaining market share, Apple has a case to be made that Mac users are an untapped market.
 

thejadedmonkey

macrumors G3
May 28, 2005
9,240
3,499
Pennsylvania
So what do we think about July's Steam hardware survey? Looks like macOS lost market share in July. Apple M2 is showing as +.22% already (which is cool).
It means more people went on vacation in July.

Windows 11 and macOS both lost market share, which could mean more people are using Windows 10, or that the people who are using cutting edge hardware aren't logging on as much in July.

Given the backlog of people who want haven't gone on vacation due to covid, I think it's more likely that there are just more people traveling, and less people gaming this summer.
 
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Nugat Trailers

macrumors 6502
Dec 23, 2021
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Mm. I use the Hardware and Software Survey a bit, but you can't take it as gospel. I'd really only assume a trend if it happens for 3 months in a row, or if it's something recent that's been released. (IE, M2 will continue rise in use because... well, it's new and has low use.)

For example, the VR Headset survey's showing use increased by 4%, putting it above both Mac and Linux use.

It's likely that it did, but I doubt that's anything more than a month before it falls back down.
 

Colstan

macrumors 6502
Jul 30, 2020
330
711
A shame, right?
Unfortunately, not surprising. Apple has been cutting down on acquisitions lately, and rarely makes a large purchase. Beats is the biggest, at $3 billion. The only other notable acquisitions were NeXT for $404 million and Intel's modem business for $1 billion. Apple doesn't do big acquisitions, and EA would have been gigantic, compared to what they've done in the past. If they do gaming, it'll be their own unique way, as Apple is often wont to do.
 

diamond.g

macrumors G4
Mar 20, 2007
11,437
2,665
OBX
Unfortunately, not surprising. Apple has been cutting down on acquisitions lately, and rarely makes a large purchase. Beats is the biggest, at $3 billion. The only other notable acquisitions were NeXT for $404 million and Intel's modem business for $1 billion. Apple doesn't do big acquisitions, and EA would have been gigantic, compared to what they've done in the past. If they do gaming, it'll be their own unique way, as Apple is often wont to do.
Nintendo can do gaming in their own unique way because they have a buttload of IP to draw on. Unless I am missing something Apple doesn't have the same breadth of IP. I guess we get to see how they plan on fitting in the computer gaming puzzle.
 

Colstan

macrumors 6502
Jul 30, 2020
330
711
Nintendo can do gaming in their own unique way because they have a buttload of IP to draw on. Unless I am missing something Apple doesn't have the same breadth of IP. I guess we get to see how they plan on fitting in the computer gaming puzzle.
I honestly have no idea what Apple may plan, if anything. Assuming that Cliff Maier's contacts at Apple are in a position of influence, the company considers gaming a priority, but he hasn't elaborated for obvious reasons. My guess, and purely a guess, is that Apple will build something homegrown like the did with Apple TV+, perhaps based upon an upscaled Apple Arcade, or a premium internal development team. It could also be that Apple will consider buying out small IP devs, or simply create their own. I just know that gargantuan acquisitions aren't the way Apple operates, so it doesn't surprise me that they apparently won't purchase EA.

I'm not going to get my hopes up, we've been here before many times, but whenever I hear "Apple can't do", they then go and do it. The most obvious example would be the notion that Apple would never switch away from Intel.
 

MacsRgr8

macrumors G3
Sep 8, 2002
8,316
1,832
The Netherlands
It would have surprised me so much if Apple would have bought EA.
It just feels so "not Apple".

Apple have been talking about games a few times throughout the years, but never really focused on it.
The hardware was always been sub-par for gaming, and with the "gamers" always bashing Apple... desktop gaming on Mac was just for those who didn't bother getting an extra PC just for gaming, and get the best Mac-hardware the budget would allow to be able to play the games that did arrive decently (c'est moi 😁)

But... mobile gaming has become huge, which, IMHO, was not intentional on Apple's part.
Apple is earning a fortune on these games, especially the very annoying and, frankly, borderline-criminal In-App-Purchases.
So, Apple needs to invest in mobile gaming, to make more money. Shareholders expect that. I'm not expecting any real changes for the Mac.
 
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senttoschool

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Nov 2, 2017
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I think the company that makes the most sense would be Nintendo. Nintendo's image fits very well with Apple's. Pristine. Family-friendly. Imagine Apple Arcade with Nintendo games. Now that's a worthy monthly subscription.

Unfortunately, I doubt Nintendo would ever sell.

Maybe in the distant future if their next handheld/console bombs.
 

diamond.g

macrumors G4
Mar 20, 2007
11,437
2,665
OBX
I think the company that makes the most sense would be Nintendo. Nintendo's image fits very well with Apple's. Pristine. Family-friendly. Imagine Apple Arcade with Nintendo games. Now that's a worthy monthly subscription.

Unfortunately, I doubt Nintendo would ever sell.

Maybe in the distant future if their next handheld/console bombs.
You think Apple and Nintendo's culture are similar?
To be honest I feel like if Apple owned Nintendo we would never have seen the Switch (or systems like Wii U) come out.

Nintendo, recently, has seemed to do best when they are not chasing the console performance crown.
 

GrumpyCoder

macrumors 68020
Nov 15, 2016
2,127
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I honestly have no idea what Apple may plan, if anything.
This is rather simple. Apple is using the Japanese market (Capcom RE) to see what people would be willing to invest in gaming. The Japanese market is special in that they buy hardware for few games. Apple isn't targeting Mx Pro/Max/Ultra for gaming, but the regular Mx SoCs. So the real question here is, will people buy a Mx equipped Apple TV to play games and use it as a console with the option to plat games on a Mac as well? And for that, Apple needs to bring the price down, sell ATV at a loss similar to Sony/MS and make the money back with games and services (ATV+, sports and all the other stuff they have in their pipeline). If that's going to work remains to be seen, but that's how Apple is going to do it themselves. They've been shopping around this idea for a while.

And that is what they always do. About 20 years ago they were going to revolutionize the healthcare market, which unfortunately failed. Not their fault, but more regulations and customers. They did many of these things in between. The last big thing was the Touch Bar. They brought developers out on stage praising the hell out of it, the future of HMI, eventually as a full size keyboard with haptic feedback. Developers jumped off and so Apple did it on their own, whatever it takes. They pushed it as hard as they could, willing to do whatever it takes. Until they gave up on it. I personally miss the Touch Bar it saved me countless hours. Now they do the same again for games. I'm curious how that experiment turn out, especially how much they're willing to subsidize a Apple TV "console" for games. That only really works if their services take off and for that they require content. The effort is good for people who are open to bring things to the Mac. I've been working on a project the past few weeks which works on Windows/Linux, worked on Mac in the past and is now paid for making a comeback for the Mac. And it's free for us, we're just getting the money, can put people to work and if it tanks, well, no one cares as it's already paid for. 🤷‍♂️
I just know that gargantuan acquisitions aren't the way Apple operates, so it doesn't surprise me that they apparently won't purchase EA.
EA was never an option. EA went out shopping and essentially yelled "please buy us", they offered this to every major player in the industry. Even considering that Apple would buy them is dreaming at best. It's an interesting thought experiment though, similar to "What if... the nazis would have won WWII... or the Russians would have been first on the moon". In a similar way, there's no way Apple would buy Nintendo or rather Nintendo would sell to Apple. Anyone who ever worked in Japan or with Japanese companies knows how unlikely that is. Nintendo will go back to designing hanafuda full time before they'll sell to Apple. The cultural differences between NOA and NOJ are big enough already, leave alone Apple.
Nintendo, recently, has seemed to do best when they are not chasing the console performance crown.
If with recently you mean 1996, then yes. ;)
But hey, if you can sell ~10 year old hardware for $300 and people are still buying it for the IP... why not?

That being said, I personally enjoyed the old Nintendo 8- and 16-bit days more than the more recent systems. But maybe it's the trips to the game stores back and and picking up cartridges rather than discs or downloads later.
 
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Colstan

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Apple isn't targeting Mx Pro/Max/Ultra for gaming, but the regular Mx SoCs. So the real question here is, will people buy a Mx equipped Apple TV to play games and use it as a console with the option to plat games on a Mac as well?
You make a good point that I have never brought up. I've often mentioned former Opteron architect Cliff Maier, who knows folks at Apple and he says that they consider gaming important. What he has never claimed is that this is only for the Mac. This forum tends to concentrate on that specific product, since it is MacRumors, after all. However, I'd always assumed that if Apple got into games, it would include all of their products. I hadn't put much thought into Apple TV becoming a gaming device, but it does make sense, which would then trickle to the rest of the product line. I don't know if that's going to happen, but I appreciate your thoughts on the matter, @GrumpyCoder.
 

diamond.g

macrumors G4
Mar 20, 2007
11,437
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If with recently you mean 1996, then yes. ;)
But hey, if you can sell ~10 year old hardware for $300 and people are still buying it for the IP... why not?

That being said, I personally enjoyed the old Nintendo 8- and 16-bit days more than the more recent systems. But maybe it's the trips to the game stores back and and picking up cartridges rather than discs or downloads later.
Really since/after the Gamecube (2001?). IIRC the N64 was as powerful as the PS1, but the storage medium ham-stringed it.
 

senttoschool

macrumors 68030
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Nov 2, 2017
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You think Apple and Nintendo's culture are similar?
To be honest I feel like if Apple owned Nintendo we would never have seen the Switch (or systems like Wii U) come out.

Nintendo, recently, has seemed to do best when they are not chasing the console performance crown.
Not culture. No Japanese and American companies can have similar work cultures.

But their pristine public relations and family-friendly products match.

I can't imagine Apple owning a company like Activision Blizzard and supporting trollfest/toxic games like WoW, CoD, and Overwatch.

Imagine full-fledged Pokemon, Zelda, Mario games on iOS, iPadOS, MacOS, and tvOS. Maybe even VR Nintendo games. Then you can make a standalone handheld/console like Nintendo Switch 2 with Apple Silicon for more serious gamers. Users have a choice of playing the same Pokemon game on their iPhone, iPad, MacOS, TV, VR, and Switch. All under the same CPU/GPU SoC.

Anyways, it's a pipe dream. Nintendo has never wanted to sell itself. But if it were to go on the market, I'm 100% sure that Apple would seriously consider it.

EA is worth $35b right now in market cap. Nintendo is worth $52b. If I'm Apple, I'd much rather pay an extra $20b to buy Nintendo.
 
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Colstan

macrumors 6502
Jul 30, 2020
330
711
This is interesting, according to the Steam survey, last month Apple Silicon gained around 3% against Intel Macs. That's about double the gains in July, at least according to Steam. I think that's an indication that Apple has fixed most of the supply issues that they previously had with the Mac, which bodes well for market share for this quarter. Also, Apple Silicon is now around 3.5% shy of 50%, which it could attain this month, but more likely by October. I admit this is faster than I had originally expected, considering how slow game developers have been in making Apple Silicon native versions.
 

Nugat Trailers

macrumors 6502
Dec 23, 2021
297
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It's interesting to see, since it's near guaranteed that it'll pass 50% in under 2 years of the original M1's launch.

And it does seem that the supply issues have been mostly resolved, since the M2 gained just shy of 3% in the GPU side. And while the Mac's still only 2.5% of the Steam userbase, that's still 2.5 million users at least. That's not an insignificant number for an indie dev.
 

diamond.g

macrumors G4
Mar 20, 2007
11,437
2,665
OBX
Not culture. No Japanese and American companies can have similar work cultures.

But their pristine public relations and family-friendly products match.

I can't imagine Apple owning a company like Activision Blizzard and supporting trollfest/toxic games like WoW, CoD, and Overwatch.

Imagine full-fledged Pokemon, Zelda, Mario games on iOS, iPadOS, MacOS, and tvOS. Maybe even VR Nintendo games. Then you can make a standalone handheld/console like Nintendo Switch 2 with Apple Silicon for more serious gamers. Users have a choice of playing the same Pokemon game on their iPhone, iPad, MacOS, TV, VR, and Switch. All under the same CPU/GPU SoC.

Anyways, it's a pipe dream. Nintendo has never wanted to sell itself. But if it were to go on the market, I'm 100% sure that Apple would seriously consider it.

EA is worth $35b right now in market cap. Nintendo is worth $52b. If I'm Apple, I'd much rather pay an extra $20b to buy Nintendo.
I get it. Nintendo has some awesome IP that could drive Apple hardware sales (maybe, assuming the price is right). Maybe the Apple of now, that is allowing games to require controllers would be a good spot for Nintendo's games. As was said in another thread by another poster, folks that play mobile phone games are probably not interested in the kinds of experiences Nintendo brings to their consoles (outside of the minigame games like Switch Sports), but then Nintendo gets punished by low sales of games that fit the play style folks go for on mobile (looking at you Mario Run).


Anyways, it is nice to see macOS share increase a gain this month. Maybe 3% can be broken soon.
 

senttoschool

macrumors 68030
Original poster
Nov 2, 2017
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As was said in another thread by another poster, folks that play mobile phone games are probably not interested in the kinds of experiences Nintendo brings to their consoles
Maybe not. But it's more important to get folks who play console games to play on Apple's platforms. This would be the main goal of buying Nintendo.

Again, it's a pipedream anyways.
 

januarydrive7

macrumors 6502a
Oct 23, 2020
537
578
It's an interesting thought experiment though, similar to "What if... the nazis would have won WWII... or the Russians would have been first on the moon"
Off topic, but if you haven't checked out "For All Mankind" on Apple TV+, it dramatizes the latter thought experiment
 

GrumpyCoder

macrumors 68020
Nov 15, 2016
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This forum tends to concentrate on that specific product, since it is MacRumors, after all. However, I'd always assumed that if Apple got into games, it would include all of their products. I hadn't put much thought into Apple TV becoming a gaming device, but it does make sense, which would then trickle to the rest of the product line.
Technically, Apple is in the gaming business already. They make a huge amount of profit with their cut of mini mobile-games from other developers. Now all they'd need to do is scale that market. We already have iOS games that could run on macOS, but few developers actually support it. Apple TV could draw more attention especially if they can establish it in a territory that is known for small console support (Neo Geo, PC Engine, Marty FM Towns, etc.). From there the word could spread. So that's a logical step. But they need hardware (M2) capable to play these non mobile-games and a proper controller. They tried to go that route before with Nintendo and Mario, but Nintendo for obvious reasons didn't bring the real thing to the table and later jumped the ship. Nintendo is special in a way, they don't care about the rest of the market. Capcom is another story, for now it made them money. In a year, who knows.

Their main gaming market will always be iOS though. What's missing now is an "iPad" with the proper screen format and a controller. Let's wait and see how serious they'll be about it.

Really since/after the Gamecube (2001?). IIRC the N64 was as powerful as the PS1, but the storage medium ham-stringed it.
I meant the N64. It came out 1 1/2 years after the PS1, but it sure had it's issues. The polygon count was the biggest. IIRC it could do 160k polygons/s while the PS1 could do 360k/s. That lead to distance fog, everything far away (and in the case of the N64 not too far away) was covered in fog. I found this particular thing very annoying, much more annoying than the non-existing Z-buffer on the PS1. Well, it had one, but due to low precision that was only good for static 2D scenes and not 3D. For 3D depth checks had to be performed in software on the PS1, there wasn't a standard library for that. Every developer had to come up with their own solution, which brought the PS1 jaggies issues. I must have fiddled around with Z-buffers, precision and god-knows-what about a year or so back then (such "simple" things have kept people busy for decades: https://developer.nvidia.com/content/depth-precision-visualized). There are further differences such as texture tiling and a few others, but overall I think the PS1 was the better hardware, probably also due to design decision. Nintendo went with RDRAM instead of slower clocked RAM including VRAM which allowed much higher bandwidth at the cost of massive latency, which caused problems and the missing VRAM became an issue. The GC fixed most of these issues, but never really made the expected jump in performance compared to Sony and MS. I'd go as far and say the last Nintendo console that could really compete hardware wise was the SNES. But of course back then the only competition was the Mega Drive / Genesis and PC Engine, but they all lost to the Neo Geo.

And it does seem that the supply issues have been mostly resolved, since the M2 gained just shy of 3% in the GPU side.
At least the M1/Pro/Max/Ultra is readily available again after a few months, yes.
But it's more important to get folks who play console games to play on Apple's platforms. This would be the main goal of buying Nintendo.
Not really, that would only work for folks who play Switch games. Nintendo in that sense is special, the Switch isn't a direct alternative for a PS or xbox. It's mainly for those interested in Nintendo IP or mobile gaming. That wouldn't do Apple any good unless Nintendo is going the way of Sega, which won't happen. They're far too traditional Japanese for such a step.
Off topic, but if you haven't checked out "For All Mankind" on Apple TV+, it dramatizes the latter thought experiment
I have, that's why I mentioned it. ;)
For the other example, "The Man in the High Castle" was a great show. But I'm sure there are many more such series/movies/books.
 
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