It's more of hiring someone qualified for the position. Ive is a great hardware designer but does that automatically mean he could design software as well? Michael Jordon is considered to be the greatest basketball player in the world but did that particular talent translate well into his ill-fated baseball career?
The point is, Jobs knew Ive was brilliant if he had the proper guidance but I don't think Tim Cook provides that at all. Jobs also knew how important and talented Forstall was as well. Both were needed to continue the vision, now there is no balance.
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Forstall was probably the last remaining executive at Apple with the characteristics and traits of Jobs. Obviously Cook was more concerned with appeasing the other executives with firing him than realizing how vital Forstall was to the success and quality of Apple's software. Forstall may have been a nightmare and a prick to work with, but so was Jobs! We need more people like that at Apple, not softies like Cook or incompetent ones like Federighi.
Apple products were at their best when the hardware and software teams were kept separate. I think Jobs had a reason for that: so each department could focus on their own projects which in return, resulted in products that felt top-notch and extremely refined because everybody was doing their own part.
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iOS went too far with its redesign. It's one thing to just simply remove the skuemorphic textures (like Mavericks did) but they definitely went overboard with completely stripping away every aspect of the design, even the buttons! There's practically no contrast or depth anymore and the icons look they were designed in a high school Adobe Illustrator class.
Believe it or not, I was interested to see what iOS 7 was gonna be like, but then I watched the WWDC 2013 Keynote...
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It seems almost obvious that Ive was ready to make his mark on iOS the moment Forstall was fired, it was something he seemed to be itching to do.
Ive was definitely the wrong guy to design the software from the get-go, minimalism is a great design strategy for hardware, but the lack of details there should definitely be made up for for onscreen. There is no cohesive design, you have an elegantly designed device running an OS that looks childish and half-completed.
The fact that Ive and Forstall didn't see eye to eye gave us some of their best work. Just like how Fleetwood Mac gave us Rumours, a classic and acclaimed album made when everybody was constantly at each others' throats. Tension creates masterpieces, but Cook is too soft of an individual and short-sighted to realize that.