Speaking of that big jump.
What I find disturbing is that people associate the worst forms of AI as what Apple will utilize. AI is suppose to be seamless, operating like macros in the background in some instances with apps/applications with results achieved that just involve a few less steps then what you are doing now. The only viable alternative is digital assistants that only appear when you call upon them for fact-finding and other forms of data representation.
Obviously the goal with a mobile OS is to make the iPhone for example more of a useful handsfree tool, without it over presenting what you are looking for because of the smaller display with a high degree of accuracy so that it is a reliable information source/tool to utilize. Thats where I think we are headed not the chatbot interfaces or generative fake creative works.