So I think the key is the bit in bold. We have Q2 call coming up on the 21st July? (I think that's the date) they had a successful launch so now from an investment point of view this gold. Perfect launch.For the amount they are paying for cdn, these should be no problem. They do have a bad track record on server-load though.
But the way you described it, a Windows or GTA V launch wouldn't be possible.
As for your latter sentence, it depends on pre staging, location of distribution and other factors. When Microsoft launched an operating system it comes from regional distribution servers, most likely some form of WSUS or SCCM hosted by them on their Global infrastructure so this depletes the amount of bandwidth coming from a single datacentre. I'd imagine it's similar to GTA V/Steam or any other vendor as they replicate out across the global.
Edit: At launch it was estimated around 53.8 million installed Windows 8 (across the launch month). which is a lot agreed, but if you consider 800 million is a potential hit for Apple in one day (yes, I know not all 800 million are going to hit Apple Music in the first day) they need to consider every aspect.
Again this is me just assuming this, it's a theory, I have experience, personal from doing launches of applications and other things in a global company and these are the kind of things we look out for.
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