Blacklist ($0.99) is a minimalist content blocker. Whitelisting is not available nor is in app feedback. The only screen you see inside the app, is a centered 4 point guide noting how to enable Blacklist in Settings > Safari.
From the iTunes Preview page:
"Description
**Priced at $0.99 for a limited time!**
Blacklist Ad Blocker
removes any and all advertising that you see throughout your Safari browsing experience. Four simple set-up steps allows you to explore the web distraction-free."
I understand the need to market one's product in such a way that catches the eye of potential customers, especially with how competitive the content blocker app segment is quickly becoming. At the same time, I believe one needs to be careful not to paint oneself into a corner by making absolute software ability claims, such as underlined (for reference) above. Such language could result in customers seeking refunds, because the app did not block any and all advertisements. In my opinion, the developer should take heed, and consider editing the iTunes Preview to something that is not made in absolute terms.
Blacklist app design - D-
There is no Whitelisting, social widget blocking, rule creation or any of the other extras found in some of the previously reviewed apps.Blacklist is geared towards, and marketed to, people looking for a lean, mean content blocking machine. In my opinion, a paid app should include more than a simple four point text screen telling the customer how to enable to the app in Safari. At the very least, it should include a way for the customer to make contact with the developer, so that he or she can report problems and suggestions for the app.
Blacklist blocking power - A
If I judge blocking results in light of the claim made in the app store, it would be an F. However, I don't think that would be right of me, because I believe the developer got a little too zealous (being new) with his marketing. He seems like a nice guy, and I don't think it serves me or this site well, if I fail to remember, that we all make mistakes sometimes.
An A rating does not mean that the app did a perfect job with every site tested. It means that the majority of the sites tested loaded correctly and content could be accessed as intended. Any problems found were what I consider minor (as a whole). Your individual experience with the app may be different from mine, in regards to internet usage and display.
Blacklist did a good job blocking ads. There were some problems with properly display and rendering of some sites tested. The same can be said of any of the content apps.
Blacklist blocking power was tested using the following websites Time Magazine, CNN, Yahoo, Macrumors, Amazon,*** Fox News, Huffington Post,***** iMore, The Verge, National Geographic, Crackle, Forbes Magazine, The Wall Street Journal, Kat.cr,****** The Pirate...****** MacWorld,** MSNBC, Apple, Ebaums World, ImDB, YouTube, Hotels.com, Digiday, Reddit, Craigslist (local), Cult of Mac, blog.buttermouth, ESPN, Welt.de, Ciudad.com.ar, ABC.com.py, Times of Israel, 9to5toys, Straits Times, Str.sg, info.singtel.com, Courier.co.uk.**
Unless otherwise noted by the * symbol, all sites loaded correctly without any pop ups or blank advertising boxes.
* Site did not load
** Site loaded correctly but clicking links on main page or subsequent page didn't work.
*** Site loaded correctly but did not block all ad(s) on main page or subsequent site pages.
**** Site did not correctly load all non ad page elements (e.g. pictures, video, text etc.)
***** Site loaded correctly with no ads or pop ups. Empty advertisement blocks were noted.
****** Site loaded correctly but did not stop pop up message or redirects.
Blacklist speed - B
I did not notice any lagging or stalling during the test. For those wondering (speed wise) how it compares to the other content blockers, it is what I consider to be 'middle of the road.' I didn't have to sit and wait for sites to load, nor did I see anything that made me take notice. At the same time, Blacklisted is not marketed as being the fastest content blocker on the market.
Blacklist price and developer support - A
The developer has been active on the Macrumors forums, and has been prompt to respond to my email on his
site. I can't comment on app support, as the app just released today. Price wise, the app is in line with several other content blockers. Rating for this category was primarily made on price, and does not reflect consideration and thoughts found in the other categories.
Blacklist overall rating - C-
As a whole, I think $0.99 for an app is an excellent price, provided a little more effort has been put into it, than just creating an engine. In my opinion, that is what we have here, an engine with an X logo over it.
I realize that a dollar is not a lot of money, especially when one has spent time creating a product for market. At the same time, when people pay money for a product, they have expectations that enter into the customer use and appreciation experience aspect of the app equation. And in my opinion, Blacklist comes up short in the overall experience of the app.
Please do not misunderstand me, or read something into my review that I did not say. I am not saying, that the developer has not worked hard to get what appears to be his first app to market. I am suggesting that the developer reconsider the app design and layout, so that it is more welcoming, informative, and has a mechanism for customers to make contact. And as noted at the beginning of the review, the developer might want to consider revamping the app summary etc. in iTunes.
At this moment in time, I believe that there are several other free apps that do as good a job as what Blacklist currently offers via the different categories noted. I think Blacklist has potential and it is one that I will keep an eye on, as I would like to do a follow up review with the next major update.
*Disclosure: I contacted the developer asking for a redemption code so that I could do a review for the forum members. The developer has been very cordial and prompt with his word. I appreciate that very much. I hope that my review will be seen and received in the kind spirit intended, as I believe we are here to help one another as best we can.