I fact, I cannot currently think of a single Apple Pro product which would be remarkably better vs its regular (non-Pro) version. Even AirPods Pro vs my AP3 - AP3 sound better to me and I actually prefer their open sound-leaking design. When I tried APP, they really lacked treble for my ears. 🤷🏻♂️
I have both AirPods 3 and AirPods Pro 2nd gen. I find the EarPods 3 lighter and more comfortable (since they have no rubber tips), but are practically useless in public transport where whatever I am listening to quickly gets drowned out by the background noise.
Apple seems to have settled on the good -> better paradigm. You have the base model with the core features that Apple deems essential to the core product experience, as well as the "pro" model with extra bells and whistles for those willing to pay more. They are not essential, but nice to have.
Iphone 14 -> iPhone 14 pro
iPhone 14 plus -> iPhone 14 pro max
13" MBA -> 14" MBP
15" MBA -> 16" MBP
iPad Air -> 11" iPad Pro (maybe it could be called "iPad", but that would be confusing with the other existing iPad models).
AirPods 3rd gen -> AirPods Pro -> AirPods Max
Apple Watch SE -> apple watch -> Apple Watch Ultra
I think they strike a pretty good balance of hitting as many price points as possible, while keeping the lineup lean (a lot of them use similar parts, which probably helps with managing inventory).
I understand what you say, however: because Apple is much bigger now, they have to be more conservative. A step in a bad direction could represent billions of losses. The Apple from the 90s was able to afford more risky moves.
I can kinda understand where Apple is going with this.
It's like how when I got my first iPad and was experimenting with apps left and right as I tinkered with what worked and what didn't. I would eventually settle on a particular selection of apps that did what I needed them to do, and while I still purchase the occasional app here and there, my workflow hasn't really changed in the last couple of years, so there is no reason for me to change, because it works.
Apple has settled because customers have settled. There doesn't seem to be the next big thing beyond the smartphone, iPad and MacBook form factors that Apple pioneered, barring the Vision Pro. Smart speakers haven't taken off, I doubt folding phones represent the next smartphone paradigm that detractors so desperately wish it to be, maybe we already are looking at the final forms of these product categories.