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Paid bashers showing up for the first time to try to slime the iPad. This demonstrates just how worried the "competition" really is.

Do you seriously think that just because someone doesn't agree with your assessment of the iPad he has been paid by ... someone? That's dangerously paranoid.

Sometimes people have honest differences of opinion - it's not like even macrumors is free of iPad detractors.
 
Not really. The iPad must establish an identity of its own before start pimping accessories. If start showing the accessories too early folks will not know what is the "iPad" and what is an accessory. At worst you'll set expectations that the keyboard dock and other stuff comes in the box ... which it won't.

#1 Apple needs to set up that iPad can be used in many instances without a keyboard. If the keyboard was essential then it should have been yet another laptop+tablet computer. It is not. So only soft keyboards in view.

The case is another slippery slope because there eventually be a rack full of cases to choose from. Again it can add value but should not be portrayed as essential. For traveling a case probably is an extremely good idea, but doubtful that Apple's version will be the final word. Besides a case "covers up" the product. Would be like a car commercial with the car in a car cover. You have only limited number of seconds to convey the size , shape , and look of the product. A case only hides some of those elements.

Once have established need/want of an iPad and there are a few added value items ( case and dock keyboard) then can introduce them at point of sale. Stuff like "I'd buy one but how do a prop it up on an airplane fold down tray to watch movies" easy to solve later once in that "I'd buy one.." state. However, those can't be the core mechanisms that are driving folks to buy one. No significant number of folks buys iPod/iPhones because of the covers or accessories.

One problem they have is that this looks and sounds like an iPod commercial. Same basic formula. Overstated music track. MTV style cuts.


I’m not in “Marketing” but your analysis of my opinion seems faire, but not convincing. You make some very valued points about not making it appear as a laptop+table personal computer. Allowing Apple to establish what is an iPad. That is a slippery slope since it’s caught in the middle and it’s currently being shown doing SOME things a laptop can do, just differently and more efficiently.

But I think the iPad (computing device) can be whatever user believes it should be; hence it keeps being showed on someone’s lap with a virtual keyboard capable of doing some professional work. Also some of us can imagine that in time there will be more Apps and faster and smarter iPads that may make some beg to differ if it could replace the traditional laptop. How a person interacts with a computing device does not make it more or less of a tool.

I guess I made that statement because I’m a little bias to the product (in a good way). I want to see more. Since we are at the age of Apps and personalizing our products, why not advertise some additional buying features. Since you brought up cars..car commercials do it with ski racks, tinted windows, mud flaps, all options etc. Apple does it on some of their products with a year later next generation of color choices.

Still…why not be the trail blazer and showcase APPLE accessories? Why wait until you get a customer in the store and have a sales person try to convince you to buy something you never really seen before or advertised?

Apple advertises the iPhone with all kinds of Apps,,, and NO,,, the iPhone does not come with them straight out of the box.
 
I guess I made that statement because I’m a little bias to the product (in a good way). I want to see more. Since we are at the age of Apps and personalizing our products, why not advertise some additional buying features. Since you brought up cars..car commercials do it with ski racks, tinted windows, mud flaps, all options etc. Apple does it on some of their products with a year later next generation of color choices.

I concur.
 
Could the same argument then be made about camera placement?

Nope, because when using iChat you will use the screen in portrait mode, just like in your typical Mac...

er......

...BINGO, you're right.

A camera in portrait mode would make absolutely NO SENSE at all.
 
I'll say this to you:

Fanboys and some of the world were marvelling at the MacBook Air-in-a-manila-envelope ad from just a few years ago.

Now? Long forgotten. Just like the iPad will be. Another AppleTV, MacBook Air "hobby" (Apple speak for "this is revolutionary!" pre-launch and once sales don't pan out, "it's just a hobby").
 
Still tiresome...

Worst song ever.

They could have SLOWED the ad down a bit, too. Steve looks pretty good.

Still bored. Any updates on the MBP?

Everything has its own place. Your comment is not where it belongs.
Bye-Bye.

On topic... the ad does what most Apple ad's do - gives you reason to think - maybe I'll visit their website and look at buying one.

The music was ok... but I'll guarantee that song got a big bump on iTunes today.
 
Or perhaps try Apple.com

There is an article about this ad posted over at Apple Thoughts but the video is in Flash so it couldn't even be viewed on the iPad itself! I was so wanting an iPad for casual surfing but not without this one required (for me) feature. There is just too much still out there in Flash for me. For example, I am currently researching new cars for a purchase or lease this summer, and most all car manufacturer and research sites have at least some functionality in Flash (almost everything at VW and BMW sites require it).

Of course if you wanted to see the ad you could visit Apple.com and see it in QuickTime. Flash is not required - just thought.

As for the cars... websites aren't helpful to me buying a car - I need to see, touch, heck, even drive a car before I buy it.
 
Why not? It seems somewhat doable with my finger on the iPhone

That's really reaching, I think. Rubbing your finger on a piece of glass is not the same as signing your name. I'd be surprised if you could manage to make anything that even resembles your signature without quite a bit of practice.

If not, then that's when you'd use a capacitive stylus (not sure what you mean by "no stylus support")

You're right, that was awkwardly worded as hell. What I meant to say, obviously, was that the iPad cannot be used with a stylus, because of how the screen works. There are some things on the market that brand themselves as being iPhone styluses, but they're more like nubby pointing sticks. They're not suitable for writing or drawing.

As I understand it, it's a significant engineering challenge to come up with a single screen that supports both high-precision multi-touch fingertip input and proximity-, angle- and pressure-sensing stylus input. Not an unsolvable one, I don't think, but definitely a challenge.

But the problem of how to keep up with the stylus is still there. I work for a company that uses a lot of very high-end computer systems with large Wacom tablets as their input devices (it's in a creative field). We lose styluses all the time, even though the tablets are literally built into the consoles in the suites. We have a standing order for replacement styluses, and it sucks because the damn things cost upwards of $50 a piece.
 
The New York Times part is an outright fraud. There's a difference between "graphics simulated" (like any videogame commercial or an iPhone/iPod Touch ad) and defrauding the public by showing a complete website you simply cannot duplicate in real-life. They should be forced to show the broken flash logo on the NYT part and anywhere else they're showing a website w/ flash.

C'mon, you wouldn't let the Microsoft or Google get away w/ it and I wouldn't, either.
 
Except in a some specific instances, iWork does relatively well with Office document compatibility. I know several people who use it every day with no problems in work environments. I'd imagine it would be similar on the iPad.

Okay I have to LOL at that. There is no way you can use iWork in an Office environment with no problems ... oh you just said work environment, but you were implying, and I'd really like to hear more about such people. I tried for 4 months before deciding it was impossible - the incompatibilities are just so extensive :(.
 
I remember when the Mac came out all the commentators in the big computer mags of the day like "Byte" where saying Mouse driven GUI wasn't a practical way to interact with a computer, it was slower than using key combinations.

There is a significant part of the population that simply can't grasp a new idea, until it is a proven old idea. If they had been around in pre-history they would have dismissed the wheel as pointless/not for them/too much work to build/not as strong as a log roller...

the PC JR was going to crush the Mac.


Good to see Steve Jobs once again being the most important man in the room.
 
I'll say this to you:

Fanboys and some of the world were marvelling at the MacBook Air-in-a-manila-envelope ad from just a few years ago.

Now? Long forgotten. Just like the iPad will be. Another AppleTV, MacBook Air "hobby" (Apple speak for "this is revolutionary!" pre-launch and once sales don't pan out, "it's just a hobby").

Oh, and don't forget the iPod. Everyone but the fanboys hated it and said it would flop. Apple sure missed the boat on that one.
</sarcasm>

The truth is we won't know until we know. It may be a hit, it may flop or it might go a gen or two before taking off. One thing for sure, there are a lot of other players that are trying to come out with something like it.
 
There are some things on the market that brand themselves as being iPhone styluses, but they're more like nubby pointing sticks. They're not suitable for writing or drawing.

As an owner of the Pogo Sketch, I couldn't disagree more. Sure, it probably wouldn't be great for fine writing, but it's great for drawing. Myself and many others use them with apps like Brushes every day. I personally can't wait to bust out the Pogo on the iPad Brushes with that nice large screen. It will make painting to much easier, and the accuracy of the stylus relative to the overall workspace will be much improved.

Sure pressure sensitivity would be ideal, but at the current price points, unrealistic. And with well designed software, it's hardly missed. Afterall, I still have Painter and the intuos at home for more demanding projects.

Here's an example of Brushes work on the iPhone from one of the more talented artists sharing his work:

http://www.flickr.com/photos/lalegranegra/4296000901/
 
It's on apple.com now.

IMO, apple made a huge mistake with the song. The song is good for an iPod commercial, but not for a device that is intended for all ages. Parents and older people will be turned off by it.


Maybe they can make one with a Frank Sinatra, Dean Martin or Rolling Stones song for us older generation. ;)
 
Is it just me...

or there is some resemblance?
 

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the guy in the photo next to Jobs has an ugly hair style. not sure why he or anyone else that has that hair style thinks that is a good idea or that it looks good. It does not unless maybe living in 3rd world country.
 
As an owner of the Pogo Sketch, I couldn't disagree more.

Hmm. You've inspired me to sit back and have a bit of a think.

I have a very specific idea in my head of what a stylus should be, and maybe that's not universal. When I think "stylus" I think Wacom tablet: the tablet doesn't just detect the touch of the stylus, but also pressure, proximity and angle.

Proximity, now that I think about it, might not have any use on a pad. It's vital with a Wacom tablet, because without it, you can't see where your cursor's going to be until you actually touch. But on a pad, duh, the stylus will be right over the screen. So maybe proximity isn't useful on a pad.

(I know this sounds obvious, but settle down. This is literally the first time I've thought this through.)

Right now, I'm trying to think of uses for pressure sensitivity besides creative applications. And I'm kind of drawing a blank. A brush is sensitive to pressure — pushing harder creates a bigger stroke — but a ballpoint pen is not. When you fill in a form or sign your name, you use a pen, not a brush. So pressure sensitivity wouldn't be absolutely essential … but I bet if Apple shipped a pad with stylus support that didn't have pressure sensitivity, we'd hear screaming from the artists in the audience. "It comes with a stylus, but only for signing your name?" That doesn't seem like something Apple would do, even though they certainly could.

What is critically important in a stylus interface is precision. Never having used a Pogo Sketch myself I can't speak to it directly, but it doesn't look like it puts a point on the screen. It looks like it puts a sort of roughly-fingertip-sized blob. I imagine (and correct me if I'm wrong) that writing with that would be like writing with the fattest magic marker available. Possible, and certainly better than nothing in a pinch, but not optimal.

I really don't know what the right answer is. Apple's stance with the iPad specifically is obvious: This is not a device to write on. For taking handwritten notes or signing things, use a pen; pens are fine, and it's not worth the frustration of a bad user experience when you've got a paper note pad nearby anyway.

This is a fine position to take. If I had an iPad, I'm sure I would rarely, if ever, miss the fact that I can't write on it. But at the same time, I can imagine that it would be useful to write on a pad if the details could be worked out. Microsoft seems to think they're on the right track, with Courier. But Microsoft has this uncomfortable track record of getting things, say, 80 percent right, then releasing them before they really work correctly, and expecting their customers to just adapt. So I'm not confident that Microsoft will be very influential in this area.

I think we can all agree, though, that a mythical "productivity pad" — which the iPad is not meant to be — is going to need a wickedly fast type of input. Keyboarding doesn't do it, and an imperfect pen interface won't be sufficient either.

Maybe Apple's working very hard on solving this problem right now, for all I know.
 
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