Same old smartphone stuff with a little improvement, for just 200$ more? Instant buy for sure...
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
iPhone 15 Pro Models Expected to Be $100 to $200 More Expensive
- Thread starter MacRumors
- Start date
- Sort by reaction score
A price increase is the new feature we’ve all been waiting for. Can’t innovate my a**!
I suspect they're having to crank prices due to the global economy shrinking, the fact that people aren't buying as many phones now because of the incremental improvements and having to outsource to a more expensive country. Also this yearly cycle is too fast and they are going to start struggling with it.
Personally I don't see much of a point in upgrading my 13 Pro any time soon after 2 years. Maybe another 2 years. Actually everything I have is just about right and I have no intention of spending any money until at least 2025.
Personally I don't see much of a point in upgrading my 13 Pro any time soon after 2 years. Maybe another 2 years. Actually everything I have is just about right and I have no intention of spending any money until at least 2025.
It amazes me that you can now get a Mac that’s far more functional than an iPhone and yet cheaper.
Agree if we can use the iPhone like the Samsung Dex then I will upgrade. Already owning an iPhone 14 Pro 512GB.
Not saying this will never happen, but I've literally read the same article for the last five years, verbatim. Every single year, someone predicts a price increase, on the pro models, then the regular models, then the pro models again...
Sigh..
I'm not in the market for a phone this year, but I think my next model will probably be the non-pro. I'm not price-sensitive, but they just aren't worth much more than $1000+ to me anymore.
Sigh..
I'm not in the market for a phone this year, but I think my next model will probably be the non-pro. I'm not price-sensitive, but they just aren't worth much more than $1000+ to me anymore.
Will have to see the carrier’s reaction to offering ‘free’ devices. Will they pay more.
I plan to buy the iPhone 15 Pro Max/Ultra whatever they call it. The thing that seals it for me is the USB-C port. I'll be upgrading from an iPhone 13.
However, I expect this phone to last me three years. I used to be an annual upgrader for iPhone. But for me, I just don't see the value in it anymore. Apple is constantly improving the iPhone. But it's reached the point for me that it just isn't doing anything more.
To me, the iPhone has reached the state of the laptop computer. A two or three year old laptop computer will do everything I need or want a laptop to do and more.
I certainly understand that some people want or need to upgrade every year. But for me, after USB-C I'm good.
However, I expect this phone to last me three years. I used to be an annual upgrader for iPhone. But for me, I just don't see the value in it anymore. Apple is constantly improving the iPhone. But it's reached the point for me that it just isn't doing anything more.
To me, the iPhone has reached the state of the laptop computer. A two or three year old laptop computer will do everything I need or want a laptop to do and more.
I certainly understand that some people want or need to upgrade every year. But for me, after USB-C I'm good.
It's worse than that, it's that Apple drip feeds features down the line each year. SoC, dynamic island, RAM, camera sensor drip down from Pro to non-pro models and even camera features drip down from Pro Max to Pro. No reason the regular iPhone shouldn't have at least a 90 Hz screen by now.
You need to compare like with like. The UK price is including VAT (sales tax), whilst the US price isn't. The UK price is £916 before tax which is $1169 at today's exchange rate ($1.27=£1). Over the last year the exchange rate has varied from $1.07-$1.31 = £1) meaning that the UK pre-tax price in USD has varied from $980 to $1200 over the year. When Apple set the pricing last August/September the exchange rate was ~$1.15 = £1 meaning that the UK pre-tax price in USD was ~$1053.
Is that slight convenience of only carrying around one charge cable really worth giving Apple over $1k for? A lot of people will still need to take two cables to charge two devices - does it really matter if one of those cables is a lightning cable?
If they start at 256GB as they should, then it's not a true price hike. Even if they do raise the price, it'll still be significantly less by percent than the price hike on everything else over the last 2 and a half years.
They already increased the price last year. If they do it again Apple is gonna feel in their pocket.
That's fair, but iPhones are like computers and cars now. You aren't expected to upgrade annually.
I have an 11Pro and the face camera has died (around a year ago. Toying with the idea of upgrading to a 15 but might get a 14 (despite it not being the latest version).
Not sure yet.
Defo not a 12 though. My son and wife have that model and both phones have developed cracks on the rear despite being in super tough cases.
13? Maybe. 14? maybe.
Not sure yet.
Defo not a 12 though. My son and wife have that model and both phones have developed cracks on the rear despite being in super tough cases.
13? Maybe. 14? maybe.
This is because smartphones are mature technology now. It's like cars; you hardly ever see cars come out with truly groundbreaking features because the tech is mature.
I’ll just have to wait for a carrier deal like always. I won’t drop $1200 on a phone without a subsidy. My 12Pro will get a new battery before I shell out $1200 for a 15Pro.
Do you have an iPhone 14? If so, why would you upgrade. This will be a significant upgrade for people running an iPhone 12 or older phone.
Last edited:
GBP has appreciated against the dollar so the price rise will be non-existent in the UK, right? FAT CHANCE. I'm glad the U.S. are finally experiencing a price rise. Will hear them moan at last.
I remember when technology used to be cheaper over time
And what wow factor has Samsung, LG, Google, etc been releasing on their phones year after year? None of them do every year. They may have a big change every couple of years, but so does Apple. If Apple were to make major wow factor updates every year, first off, there would be a huge shortage every year because they wouldn't be able to get the manufacturing yields to be where they need to be. Not to mention, they wouldn't have time to work out a lot of the software kinks that may be needed for new features before the release. And finally, because all the hardware would be relatively new every year, the cost would be much higher than it already is. A new iPhone with wow factors every year would easily be in the $2000+ range.
Any tech product has large changes when it first comes out and is new technology, but after time, it's always small incremental changes. Computers, phones, tablets, etc. Heck, it's the same with cars. They only get small incremental changes every year, unless it's a completely new model using new technology; like when hybrids first came out, or fully electric. Is there a huge backlash against car companies for purposely making only small changes, just so they can make more money. It's not about money (entirely), it's just the practicality of production.
Inflation has forced prices higher on just about everything.
It seems reasonable that iPhone suppliers have also raised their prices.
I don’t understand the outrage that Apple would respond with its own price increase.
It seems reasonable that iPhone suppliers have also raised their prices.
I don’t understand the outrage that Apple would respond with its own price increase.
They said that last year and the year before. If I get 256 anyway then it’ll be the same. Plus I’m iup so at most it’ll be a few dollars a month more.
If the starting storage configuration is 256 GB, the $100 increase in starting price would put it at the same cost as the current 256 GB pro models.
Every year, about 3-4 weeks before release, we get the rumor of price increases. Tomorrow will be the rumor about how there are “production issues”. Wash. Rinse. Repeat.
I expected this ever since covid everything has gone up but it will be worth my yearly upgrade Apple has never disappointed me yet 👍