Seems like a short term solution trying to make up for less sales by continuing to increase the price
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iPhone 15 Pro Models Expected to Be $100 to $200 More Expensive
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It is more likely to happen this year. Apple hasn't raised the price in years (iPhone X was $1000 almost 6 years ago), which means the phones have been less expensive accounting for inflation ($1000 then is $1240 now, using a CPI adjustment).
No one really wants to pay more, of course, but at some point it has to happen if there is broader inflation.
I've already decided to go with the non-pro phone this year -- and the price seals the deal. I've had my first Pro model this past year, and I found I don't really need the added functionality. I got it mostly because of the dynamic island, which I love, but that's supposed to roll out to the others.
But what color is the red in this article?!
But what color is the red in this article?!
I have never had a current model iPhone, started with the 3gs when the 4's came out (came off a Blackberry) and currently have a 6 month old 13. I don't see this changing for me.
I think that’s true for many items. From what I’ve seen the higher end versions of a product stay about the same price when you account for inflation. You just get a lot more for your money. In 1992 I remember buying a nice 27” TV for only $600. Today that would be $1300 accounting for inflation. So that would get you a nice, large TV today but you can easily spend much more than that. Just one example of course.
I can’t imagine a product like the iPhone, that continues to improve, to get cheaper each year.
Cars also get better every year, doesn’t mean someone has to upgrade every time a new car is released.
Same with… pretty much everything with a processor in it.
TVs, refrigerators, ovens, washers and dryers, watches, phones, tablets, computers, everything advances.
My 13 Pro is the only Pro model I've had and was an upgrade from an 8 Plus. My work phone is an SE 2022 and I don't see much difference in value; yes the screen is nicer, the camera is nicer and all that, but they function in software the same, which is the most important part for me. Software > hardware.
My next iPhone will be a regular model.
I have the 14 Pro on the Apple Upgrade programme.
Great phone - battery already down to 90% health but other than that, no problems with it.
I don't know if USB-C is enough unless there is functionality like Stage Manager on external screens.
A bigger battery is always a lure if it happens.
Better camera? Current one is already amazing.
Great phone - battery already down to 90% health but other than that, no problems with it.
I don't know if USB-C is enough unless there is functionality like Stage Manager on external screens.
A bigger battery is always a lure if it happens.
Better camera? Current one is already amazing.
Well the rumor is base storage will be 256GB, so little things to attempt to justify the increase.
100% agree. Just got a “new” iphone 12pro from assurion, and thanks to renewed battery I don’t see any need to upgrade.. however usb-c would be nice.
Up until the iPhone 12 Pro i Upgraded every year without fail, but at some point I just got sick of paying $1200+ for a phone — I want to pay less for phones not more — so I guess I’m not gonna upgrade for awhile and even if I do maybe I will buy the year old model and not the latest?
A 100 euro minimum price hike, that’s quite a lot. A 14 Pro is 1326 euros here at the moment, so we are looking at around 1500 euros for a phone. It’s getting to be silly money, when your phone costs more than a laptop.
If it's a Digitimes announcement we can assume no price increase. Brilliant.
The iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors, according to DigiTimes.
The iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max starts at $1,099. DigiTimes' forecast places the price of the iPhone 15 Pro at $1,099 to $1,199 and the iPhone 15 Pro Max at $1,199 to $1,299.
The significant price increase could suppress sales of the new Pro iPhone models this year, reduced to around 77 million units in 2023. Initial estimates placed shipments at around 83 million units. This corresponds to a wider decline in the smartphone industry of more than five percent year-on-year.
Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. Pu believes the iPhone 15 Pro could be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro.
The iPhone 15 and iPhone 15 Pro models are expected to be unveiled at an Apple event on Tuesday, September 12. With that timing, pre-orders would likely take place on Friday, September 15, with launch following on Friday, September 22.
Article Link: iPhone 15 Pro Models Expected to Be $100 to $200 More Expensive
Now the funny question is how much is a dollar worth elsewhere on Apple's terms ?
We're getting close to an iPhone Pro Max starting a "just" 2000 euros.
To all you guys in the US, that's $2175 VAT included.
We're getting close to an iPhone Pro Max starting a "just" 2000 euros.
To all you guys in the US, that's $2175 VAT included.
It will most likely turn out to be a long term solution. If Apple raises the price, that becomes the new "floor". From there the prices will go up in subsequent years. Apple has spent years cultivating the idea of iPhones=Great, Android=Terrible. (I'm not implying that is true or false) But many iPhone customers believe that.
So when Apple raises the prices, what are people going to do? Either (A) not upgrade now, or (B) upgrade now. Those who don't upgrade now, will find themselves a year or two down the road having to upgrade to an iPhone that is even more expensive than the ones being released now. Many will be "forced"... not because of an iOS requirement, but because batteries die, screens crack, phones get dropped in toilets, lost, stolen, and a bunch of other things that force to buy a new one.
(edit: fixed typo)
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Prices have risen in Europe for years. Exchange rate related or not, iPhone prices are pretty ludicrous. I try and keep my phone 3-4 years to help soften the blow. After which i can still sell it for a small amount.
About time Americans had a price rise.iPhone prices have risen in other countries every year whilst the US has stayed the same.It’s their time.
Once again Apple increasing prices while delivering almost nothing in return. USB-C that is like 6 years overdue, titanium frame none asked for but allows Apple to justify the price hike, almost zero camera improvements apart from 6x zoom lens that is laughable in 2023 among competitors, walled iOS that won’t even allow you to properly arrange your UI and yet people will still argue that “this is the best phone ever made”
Why do you assume prices will go up that much in Europe? A major reason for the notable price increases in Europe last year was the stronger USD but it has weakened over the past year. Even if prices do increase in the U.S., that doesn't automatically mean they will increase in Europe.
Using Germany as an example, the pre-VAT starting launch price of the 14 Pro last year was around €1,086 which at the time was equal to around $1,043 USD compared to $999 for same phone in U.S. If the U.S. price increases to $1,099 this year, that would make the price in euros (at current exchange rate) around €1,011. Unless there is a notable change in the exchange rate in the next few weeks, I wouldn't necessarily expect to see a price increase in Europe.
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Under the tick tock update idea, where a tick is an improvement and tock adds new features, I don't mind missing either. There's always something better coming along by the time I pay off my current iPhone Pro. I estimate it'll take three years to pay off my 14 Pro so I may wait iPhone 17 Pro this time.
Good thing I was sitting down when I read this - couldn't believe it 
Hoping its not true though!
Hoping its not true though!
Continuing to increase the price? This article is specifically about U.S. prices. The Pro and Pro Max haven't seen prices increases in the U.S. since they debuted in 2019. What may happen outside the U.S. remains to be seen.