I’m hoping they are only talking about USA. It would be outrageous if they hiked in Europe again, the hike was huge last year.
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iPhone 15 Pro Models Expected to Be $100 to $200 More Expensive
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HobeSoundDarryl
macrumors G5
Yes, but then a corporation devised a way to become insanely profitable by doing away with that nonsense. And the true genius was getting big chunks of their buyers to evangelize how ever-expanding margins for that corporation "make sense" no matter what the corp decides. Immmmmmmmmmpressive! And...
Resistance is futile!
Given the reactions, you would think Apple were forcing people to upgrade every year at gunpoint.
My pro tip: if you _have_ to upgrade, do it every 3-4 generations, and use a payment plan to spread the cost out over 24 months. Not only will your new phone feel like a significant leap over your old one, you won't notice the price increase so sharply.
My pro tip: if you _have_ to upgrade, do it every 3-4 generations, and use a payment plan to spread the cost out over 24 months. Not only will your new phone feel like a significant leap over your old one, you won't notice the price increase so sharply.
Your phone is 7 years old and your upset Apple dropped support for new iOS updates? That right?
You should definitely make the move to Android
HobeSoundDarryl
macrumors G5
Buyers willing to just roll over and pay any price are most of the cause inflation. Inflation itself is not really a thing. It's not a virus or something built in a factory or a service. It's just a name tag attached to pricing and/or falling monetary value. What buyers are doing when they find rationale to pay more is simply undermining the value of their own money. "You mean ten of these bills will not buy the new version of the thing? It takes 12 now? OK here's 12 bills then." And next year: "you mean now it takes 14 bills? OK, here's 14 bills."
For any doubters, a simple test is to massively cut buying of anything and watch prices start falling in search of more cash flow. Take a very mainstream commodity like oil. Recall that point in the middle of the covid period where many people were basically hunkering and demand plunged to the point that oil didn't just fall to $0 but actually went significantly NEGATIVE for a day? Oil was- in effect- valued at NEGATIVE $3X something a barrel that day. Yes, there was some other financial causes in play with that too but we all saw prices of many common things fall significantly when buyers thinned out. Remember 2 Burgers for $5? 2 for $4? Etc.
There is a mass illusion about the value of money. We all play that game to make pieces of printed paper have some perceived value so it can buy goods and services. However, the paper is only what we consumers decide it is worth. If we show that we don't really see any hard value for it, sellers can keep raising prices forever, blame it on "inflation", redirect managing this "inflation" to entities like the FED, and get what sellers want.
However, if consumers would wake up and decide the money is worth more than the "stuff" priced ever higher, magically, that stuff would start coming down in price. Why? Because ultimately, the sellers want the money MORE than we should want most stuff... even if they have to trim down some ever-fattening margins to get it. It just hasn't actually been that way for the last few decades. "We" just keep rolling over and paying more and more and more by outright rationalization, by focusing on monthly payments (financing), by thinking we are getting some great deal with trade-in programs, etc.
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A price increase for the states is quite logical. The price has been the same for years. For other parts of the world however, I think they will price themselves out of the market soon.
Another price increase in Europe/UK would instantly kill lots of new sales for the 15 model. Seeing the massive price increases from last year. The Euro bounced back hard and Apple would surely want to take even more cash.
Thing is people keep their phones for longer. Swapping batteries, buying older models for cheaper. They gonna have a hard time selling more if the prices increase, since usb-c and some more storage isn’t gonna do the trick.
Another price increase in Europe/UK would instantly kill lots of new sales for the 15 model. Seeing the massive price increases from last year. The Euro bounced back hard and Apple would surely want to take even more cash.
Thing is people keep their phones for longer. Swapping batteries, buying older models for cheaper. They gonna have a hard time selling more if the prices increase, since usb-c and some more storage isn’t gonna do the trick.
Exactly right. Consumers have more power than they realize but won’t use it. I’ve been trying to tell a number of friends and colleagues the same thing about cars. I‘ve been asking them why they would want to buy another vehicle in today’s distorted market. Things are a bit better than two years ago but they are not normal. And the automakers seem to have tripped over a strategy to keep production down in order to keep prices up. Cars that were $25K two years ago are now $35K. That’s not just inflation. When I advise people to hold off buying for another year or two, I invariably get a variation on “But I want…”
Given that Pro and Pro Max prices haven't increased in the U.S. since the debuted in 2019, the "10%+ increase" is really over a four year period. For example, a $999 to $1,099 starting price would be an average increase of about 2.4% per year and that's with various improvements during that time and at least twice the storage (possibly four times if the 256GB rumors regarding the 15 Pro/Pro Max models are correct).
Logical from Apple’s point of view, perhaps. But the truth is Americans have run through the extra money they got from the government during the pandemic, consumer debt is at an all-time high, student loan payments are resuming and defaults on things like auto loans are on the rise. Americans are running out money and Apple seems to have a blind spot. We’ll have to see how it works out.
You expect Apple to provide updates/support indefinitely? Six years is pretty good considering that even the best Android device only gets four years of OS updates and five years of security updates. I believe the Microsoft Surface Duo 2 (which launched in October 2021) is only expected to get three years of support.
HobeSoundDarryl
macrumors G5
That variation is fundamental to "inflation." I think it is just about ALL of it.
If inflation was a real thing, both buyer & seller would feel the pain of it. We buyers definitely notice that our dollars are buying less, shrinking our household "margin" if you will. Not so many sellers seem to be feeling any inflation margin shrink. Instead, inflation cost increase to them is passed through AND THEN SOME, further fattening their margins.
Households in high inflation times generally do not get to celebrate "another quarter of record profit" but sellers sure seem to be thriving. If inflation is an actual, tangible thing, why aren't the sellers feeling real pain too?
"Think different" everyone. We decide what the money is worth. We decide to inflate or deflate by our own choices to pay more or not pay more. Deflation is also a tag that can be applied to prices. What causes deflation? (rhetorical- just think about what will definitely make prices come down to more reasonable levels, and the FED hiking interest rates only plays a relatively small part in that).
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Maybe they’re testing the grounds, see how their beloved customers would react to such a steep price hike.
The most upsetting thing about this is that Apple already has high profit margins. They don’t need to raise the prices. Apple is abusing iPhone customers because they can get away with it being the most popular brand in the US.
It likely all comes down to the stock market and the demand to always increase share value even once the market has been saturated.
They know the Vision Pro isn’t going to make them money. They are likely to lose money there for a while. So iPhone users get to pay for that R&D.
It likely all comes down to the stock market and the demand to always increase share value even once the market has been saturated.
They know the Vision Pro isn’t going to make them money. They are likely to lose money there for a while. So iPhone users get to pay for that R&D.
I agree, and Apple knows this too: 50% of the active iPhones are less capable than an iPhone 12 Pro.
When was the last time 1$ has translated to 1€? I‘d rather expect something like 150-300€.
As soon as I received my 14P, I hopped off The Upgrade Train.
It’s not that I think the new models aren’t good, it’s just that the new models - to me - don’t offer any compelling reasons to upgrade every 2-4 years. I figure I’ll keep the 14P through a 2nd battery life, then look at upgrading.
It’s not that I think the new models aren’t good, it’s just that the new models - to me - don’t offer any compelling reasons to upgrade every 2-4 years. I figure I’ll keep the 14P through a 2nd battery life, then look at upgrading.
Maybe it’s because there’s actually a new CPU architecture in there? Or that you can turn the DI off? Just spitballing ¯\_(ツ)_/¯
Prices wonderful. Greetings from sad Poland, where already now 14 Pro 128GB costs PLN 6500 with VAT, which gives $ 1620.
It seems to be rumored that the price in Poland is to be PLN 7300-7500 with VAT, which will give less than 1900 $. Drama, especially in this country, the average salary on hand after deducting tax is about 4000 zlotys, or almost two months of work without spending on the phone. Apple peeled off so much...
It seems to be rumored that the price in Poland is to be PLN 7300-7500 with VAT, which will give less than 1900 $. Drama, especially in this country, the average salary on hand after deducting tax is about 4000 zlotys, or almost two months of work without spending on the phone. Apple peeled off so much...
I am hoping they bump the base storage to 256gb too.
Phones have reached a plateau in terms of worthy upgradable features. iPhone was at its best in its infancy. iPhone 4 was peak iPhone.
I won’t be upgrading from my 14 pro max for a long time now. Will probably just change the battery after a few years.
I won’t be upgrading from my 14 pro max for a long time now. Will probably just change the battery after a few years.
Yet we'll see people with Pro Ultra phones that are driving around with bald tires. Because they can't "afford" new tires.
I have an 11 so the 15 pro seems like it will be a worthy upgrade. I just hope the battery health is closer to the 13 and not the 14.
At my upgrade rate, I am hoping my next one will be a full screen without a notch or island or even a hole punch.
Must be very sad and tedious being forced to carry a lightning cord all this while.