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This would be a very bad mistake by Apple. With the higher price people are having to pay for everything else they buy, it is difficulty not the time for Apple to have a price increase. Unlike most other products, the cost of the iPhone is set by how many Apple thinks it can charge. Pushing up at this point is not in Apple’s interest.
 
This would be a very bad mistake by Apple. With the higher price people are having to pay for everything else they buy, it is difficulty not the time for Apple to have a price increase. Unlike most other products, the cost of the iPhone is set by how many Apple thinks it can charge. Pushing up at this point is not in Apple’s interest.
I mostly agree with you, but it's not like the iPhone 15 Pro is an essential product, you should not buy a brand new iPhone if your budget is tight anyway. People who really need an iPhone can buy used/refurbished/previous models for much cheaper.

The Pro lineup always was branded as a luxury product. So in a sense it doesn't matter how much Apple charges for it, as long as they keep more affordable options
 
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I guessing $100 increase for the base and it'll be 256GB which isn't really a price increase but removing the 128GB model as being the base and making you buy the 256GB as the base model

ETA:Talking US sales
Unless they also increase the price of the 256GB to $1,199. That would feel like a $200 increase over the current base 128GB 14 Pro, but actually be only a $100 increase.
 
GBP has appreciated against the dollar so the price rise will be non-existent in the UK, right? FAT CHANCE. I'm glad the U.S. are finally experiencing a price rise. Will hear them moan at last.
Don’t expect too much moaning. Europeans in general tend to be more price conscious than Americans and tend to moan more when it comes to prices for tech. Americans moan more about other things such as the price of fuel, food, etc. Those who do moan a lot also tend to stick to Android phones.
 
The chart below gives you a nice comparison of the iPhone price history. 📊

1692727341312.png
 
Remember the days when we weren't dropping $500-$1500 on a new cell phone? Let alone yearly? I'm ready to go back to the simpler days. The days when a Nokia phone battery would last all week on a single charge and you could just swap a $10 faceplate to make your phone look fresh and new again.

While phones back then may have been cheaper than today's IPhones, the inflation adjusted cost of cell phone plans could be a lot more in the 1990s. Around 25 years ago, a VoiceStream (became T-Mobile in 2001) plan with 400 minutes was $40/month and long distance was extra. Adjusting for inflation, that’s around $75/month in today’s dollars which is $900/year. You can get a 500 minutes talk (and unlimited text) plan with long distance from Tello (on T-Mobile network) for $7/month or $84/year. That's $816 (adjusting for inflation) less per year.

The potential "savings" on cell phone plans can go towards more expensive and MUCH more capable phones. Today's smartphones give you many features you would've had to pay extra for with a separate device in the 1990s including still camera, video camera, calculator, GPS device, music player, radio, video player, stopwatch/timer, tape recorder, alarm clock, flashlight, compass, measuring tape, game console, pedometer, and more

If all someone really wants is a feature phone or "dumbphone", Nokia and others still sell them but you can't compare those phones (and the 1990s phones) to the extensive features and capabilities of today's smartphones. It's like night and day.
 
Do you have an iPhone 14? If so, why would you upgrade. This will be a significant upgrade for people running an iPhone 12 or older.
Of course its not worth to upgrade from a 12, nor even an 11. You can notice a little upgrade in cameras and screen but you won't do anything different on your day to day. I mean, it's time to jump into something different.
Just check it out the new tech concept of Hu.ma.ne company. Something different and new.
 
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USB-C and longer battery life might make me upgrade. But only if USB-C is functional such as on the iPad where you can connect a display, mouse and keyboard if needed and use it as a computer
both apple and samsung r badly failing google pixel on the camera and even sony DSLR might be google's main target
 
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Of course people have choice, but watch MKHB’s video about the “Apple choice” and gain some perspective.

It’s not the individual who is being abused. Apple is abusing the knowledge of the popularity of the iPhone and stats that show that a price increase will not dramatically shift their sales. The abuse is to the market that they know will mostly tolerate the increase.

Some people will drop down to a non-Pro model; begrudgingly. But most people will suck it up because it’s only a couple dollars difference on their phone plan.

That last bit is the great "catch" to keep fueling inflation forever: "it's only a couple dollars difference in their phone plan:"
  • 2023: $1200 phone paid over only 24 months = $50/month
  • 2033: $2400 phone paid over only 48 months = $50/month
  • 2043: $3600 phone paid over only 72 months = $50/month
Now tweak $2400 and $3600 to drive those payments up "only a couple dollars difference" (and/or add some interest fees on longer term loans). And then people find themselves rationalizing $2X00 phones and $3X00 phones with the very same justification. And still paying for an "old" phone in month 46 or month 68.

Finance is a deceptive player in really fueling inflation. If you can make the crowd not think about the total price but only the monthly payment, you can easily elongate the time to work the payment into a perceptive "affordable" zone. At one time, consumer finance was mostly the domain of bigger tickets like homes and cars. Now it helps "us" rationalize the prices of phones, appliances, furniture, musical instruments, sets of tires, dental service, exercise bikes, etc. How long until we're putting a single dinner on 90 days same as cash? A pair of shoes?

2063: phone is $7999 payable over only 120 months for $67/month... or only a little more than it cost in 2062 and only $13/month more than it cost way back in 2023. But then again, one is paying $8K for a telephone... and will still be paying it off about 3 years after it has been vintaged.
 
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This is price discrimination as they think UK is a smaller market.
Check all recent apple products like m2 MacBook Air 15 inch, it’s more than changing the currency but adding the number by 50
Remember US prices are without sales tax (typically 8% or so depending on the state and county you live in, 8.25% where I live). The UK charges very high VAT rates (I think it is 20% currently) which are included in the price, which accounts for some, but not all, of the difference.
 
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These price increases seem small year on year, but over time they build up and, to me, they are now horrific. I suppose one should monitor the prices against inflation and typical average salaries to see if they seem reasonable. But, and I have said this else where, once you have added AppleCare and Sales Tax you are talking the better part of $2k for the higher end smart phones. I am not sure they add enough value to my life to justify that cost. My phone is heavily used but when I compare my 11 Pro Max and 14 Pro Max utility I am not sure the price differences are justified. And I do have a choice. Just stop buying them and this is what I have decided to do.

A generic improvement in appearance and the addition of USB C etc. (I know better cameras etc., but I already have cameras that are way better than anything these phones can produce if I want high resolution pictures using 500 mm lenses etc.). As I have already said many times, I will take a much lighter phone with better battery life with the current performance or less, rather than some over featured phone with x hundred megapixels weighing like a small nuclear device in my pocket with a battery life of 12 hours if you are lucky. The current phones are so heavy that using them against your ear is too much and you are almost compelled to buy AirPods so you do not have to hold the thing against your head for a 30 minute conversation. Rant over.
 
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Honestly, the price doesn't bother me. My smartphone is something I use every single day and it makes doing a lot of things in life easier so it's an essential device/tool that I need at all times. I paid £1,300 for my phone (+ insurance) and while yeah that's a lot of money I was happy to pay it. If my next iPhone is £1,500 then I'll still pay it.

The only thing that has changed is that I don't upgrade my phone all the time now. Another reason I was willing to pay £1,300 for my 12 Pro Max is because I planned to keep it for many years. This will be my third year with it and even though the battery isn't as good as it was the phone can still do everything I need it to. If the battery gets really bad then I'll pay Apple to put a new one in. I'll only be buying a new iPhone when this one breaks, becomes slow/tedious to use, or it is no longer supported by Apple.

I should be able to hold off until the 16 without any problems and I'm hoping I can push it even further until the iPhone 17 in 2025. I'm guessing iOS 19 will be the last update this phone gets.
That’s a bit like that scene in National lampoon’s animal house where the Kevin Bacon character is initiated by being made to bend over in his underwear and then whacked on the backside by a plank, after which he must proclaim “thank you sir! May I have another?”
 
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