iPhone 15 Pro Models Expected to Be $100 to $200 More Expensive

[Syk]

Well looking at the MacRumors article comparing the 14 to the 15 it looks like they expect the 15 the base to be 256GB and 8GB of memory. Looks like it'll be $1200 so $100 increase not $200

iPhone 14 Pro vs. iPhone 15 Pro: 20+ Upgrades and Changes to Expect

Apple's iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in less than a month, introducing over 20 upgrades and changes to...

www.macrumors.com

 

[anson42]

Well looking at the MacRumors article comparing the 14 to the 15 it looks like they expect the 15 the base to be 256GB and 8GB of memory

I was always ordering the 256GB Pro Max so if 256GB is the base then there is no price change in my case, but I guess we can kiss the $999 Pro Max goodbye.

 

[simon3163]

This is because smartphones are mature technology now. It's like cars; you hardly ever see cars come out with truly groundbreaking features because the tech is mature.

Don’t buy this. Sorry but technology is moving super fast. Look at AI. I get your point. But that’s like saying a Nokia 9117 was the best it was going to get.

 

[webkit]

If we get another price increase in the UK, I’m tapping out after 16 years.

£150 increase last year for a useless island.

we’ll see. Hopefully just the US catching up to the rest of us on increases.

The £150 increase was largely due to the stronger USD. When the 14 Pro launched in the UK last year, its pre-VAT price was around £915 which was equal to around $980 USD at the time. That was LESS than the $999 pre-sales tax price of the same phone in the U.S.

 

[tahoeroscoe]

Cabernet red iPhone pro let’s go!

 

[Karma*Police]

Apple’s cost structure is way too high. Tim is burning through cash on employees who aren’t producing and the bureaucracy is stifling the few employees who are capable of producing something great.

Instead of milking its customers for more money that they don’t have, Tim needs to trim the fat. Apple could easily let go of 20% of its workforce and not miss a beat. I’m fact, they’d be far better off. He should start with the engineering team responsible for iPhone’s dreadful and utterly stupid autocorrect feature, who have annoyed users for a decade with idiotic changes such as “In” to “I’m”.

 

[svish]

Expecting Pro Max to start at $1199. Hopefully the base storage will be 256GB

 

[sinango]

What I find interesting about iPhone pricing is that they are very closely mirroring the pricing on the iPads, MacBooks and iMacs, for a device that is a fraction of the size, and we consumers don’t seem to think twice about that. And it’s not just Apple where this is true. There is a cost for miniaturization and clearly all the cellular patents drives costs up.

Agreed You've hit the mark on a captivating observation. It's intriguing how iPhone pricing aligns closely with larger Apple products, despite its size. The seamless integration of technology and user experience might explain the unquestioning acceptance. Indeed, miniaturization poses its unique challenges and costs. Your insight into the broader context, where other factors like cellular patents play a role, resonates well. This pricing pattern isn't exclusive to Apple, underlining the intricate dynamics between size, features, and consumer perception.

 

[The-Real-Deal82]

UK
iPhone 15 Pro: £1399, £1549, £1699
iPhone 15 Pro Max / Ultra: £1499, £1699, £1899

There will be even less people buying the Pro’s here if the price goes up again like that, it’s gotten absolutely ridiculous.

It’s not like these phones change an awful lot each year anymore either, it’s become difficult to justify such extortionate costs.

Buy last years model cheaper and keep longer is my advice. It’s a buying strategy a lot of people seem to be adopting these days.

 

[nemodomi]

... But Apple have stopped bringing out phones with a wow factor. ...

Butbutbut "NEW SHADE OF GREEN!!!", you'll NEVER get me to believe that THAT one didn't knock your socks right-the-heck off. 🤩😛🤢

 

[Razorpit]

Apple’s cost structure is way too high. Tim is burning through cash on employees who aren’t producing and the bureaucracy is stifling the few employees who are capable of producing something great.

Instead of milking its customers for more money that they don’t have, Tim needs to trim the fat. Apple could easily let go of 20% of its workforce and not miss a beat. I’m fact, they’d be far better off. He should start with the engineering team responsible for iPhone’s dreadful and utterly stupid autocorrect feature, who have annoyed users for a decade with idiotic changes such as “In” to “I’m”.

And I know what department they could start with. 😏

 

[webkit]

Instead of milking its customers for more money that they don’t have,

Part of the problem is that some customers are not disciplined enough to only buy what they can afford. If someone "doesn't have" an extra $100-$200 to spend on a phone, they shouldn't be considering a Pro or Pro Max even at the current prices. If people were more practical with their choices, Apple may not be able to sell as many higher priced phones and therefore would likely have to rethink pricing.

In Apple's "defense", Pro and Pro Max U.S. prices haven't increased since the debuted in 2019 and are perhaps due for an increase given the various improvements, increased storage, etc. over the years.

Tim needs to trim the fat.

How much would you estimate this would save Apple and, considering just how many iPhones Apple produces and sells every year, how much of an impact do you really think it would have on pricing?

 

[gusmula]

I'm fine with my iPhone 8 Plus

 

[imtoretto]

Samsung has the right to charge the extra $$$ since all the pretty cool tech they implanted but Apple????
Sorry Apple you ain't taking my money no more.

 

[Karma*Police]

Part of the problem is that some customers are not disciplined enough to only buy what they can afford. If someone "doesn't have" an extra $100-$200 to spend on a phone, they shouldn't be considering a Pro or Pro Max even at the current prices. If people were more practical with their choices, Apple may not be able to sell as many higher priced phones and therefore would likely have to rethink pricing.

In Apple's "defense", Pro and Pro Max U.S. prices haven't increased since the debuted in 2019 and are perhaps due for an increase given the various improvements, increased storage, etc. over the years.





How much would you estimate this would save Apple and, considering just how many iPhones Apple produces and sells every year, how much of an impact do you really think it would have on pricing?

Why blame the consumer for Apple’s inability to manage its cost/employees?

They waste $25B/year on R&D which has gotten us very little in the sway of innovation. Contrast that with the less than $2B that Steve Jobs was spending that led to iPod, iMac, unibody MacBook, iPhone, iPad, iTunes, OS X, iCloud, A/M series chips, etc.

COGS isn’t broken out to show employee cost but generally that falls in the 20-30% of gross sales range. And since Apple’s COGS was $275B last year, and revenue was a little under $400B, you could estimate that Apple’s employees cost Apple around $100B plus other costs associated with headcount such as T&E, training, office space, tools and supplies, etc.

Also, as I’ve said, removing bloat has benefits. Just look at X (aka Twitter). They’ve done more in the past year than they’ve done in the past 5, while reducing headcount by 80%. Some people said they would have to shut down because they wouldn’t have enough people (that’s when they let go of 30% of staff) yet their operations haven’t skipped a beat.

 

[webkit]

Why blame the consumer for Apple’s inability to manage its cost/employees?

They waste $25B/year on R&D which has gotten us very little in the sway of innovation. Contrast that with the less than $2B that Steve Jobs was spending that led to iPod, iMac, unibody MacBook, iPhone, iPad, iTunes, OS X, iCloud, A/M series chips, etc.

COGS isn’t broken out to show employee cost but generally that falls in the 20-30% of gross sales range. And since Apple’s COGS was $275B last year, and revenue was a little under $400B, you could estimate that Apple’s employees cost Apple around $100B plus other costs associated with headcount such as T&E, training, office space, tools and supplies, etc.

Also, as I’ve said, removing bloat has benefits. Just look at X (aka Twitter). They’ve done more in the past year than they’ve done in the past 5, while reducing headcount by 80%. Some people said they would have to shut down because they wouldn’t have enough people (that’s when they let go of 30% of staff) yet their operations haven’t skipped a beat.

I said customers were part of the problem. Again, no one should be considering a Pro or Pro Max phone if an extra $100-$200 is that much of a burden or requires "money that they don't have" as you put it. If more people were practical in their choices, Apple wouldn't be able to sell as many higher end phones and this could force them to have to make some of the internal adjustments you are speaking of.

Customers have a lot of potential power here but as long as they continue to buy new iPhones in significant numbers (over 200 million per year), Apple has less incentive to make changes/adjustments. Even with all of the complaints about increased prices (outside the U.S.) last year, Apple still managed to have near record iPhone sales.

 

[I7guy]

Why blame the consumer for Apple’s inability to manage its cost/employees?

It’s irrelevant if apple is good or bad at managing their costs, the price is the price. Those voting shareholders who believe apple isnt doing as well as they should can vote as they need to.

They waste $25B/year on R&D which has gotten us very little in the sway of innovation.

In your opinion.

Contrast that with the less than $2B that Steve Jobs was spending that led to iPod, iMac, unibody MacBook, iPhone, iPad, iTunes, OS X, iCloud, A/M series chips, etc.

Times were different. Apple was different, the scale of apple is different.

COGS isn’t broken out to show employee cost but generally that falls in the 20-30% of gross sales range. And since Apple’s COGS was $275B last year, and revenue was a little under $400B, you could estimate that Apple’s employees cost Apple around $100B plus other costs associated with headcount such as T&E, training, office space, tools and supplies, etc.

Also, as I’ve said, removing bloat has benefits. Just look at X (aka Twitter). They’ve done more in the past year than they’ve done in the past 5, while reducing headcount by 80%.

Some would disagree that X is better. But yeah bloat was removed and company imo barely functions.

Some people said they would have to shut down because they wouldn’t have enough people (that’s when they let go of 30% of staff) yet their operations haven’t skipped a beat.

I guess it depends on what skipped a beat means.

 

[The-Real-Deal82]

Reassuring to see Apple has a dip in product sales this year, especially in the last quarter, largely due to recession risks, higher prices and I’d imagine product longevity.

Let’s hope they increase prices and we see a bigger drop next year.

 

[Karma*Police]

I said customers were part of the problem. Again, no one should be considering a Pro or Pro Max phone if an extra $100-$200 is that much of a burden or requires "money that they don't have" as you put it. If more people were practical in their choices, Apple wouldn't be able to sell as many higher end phones and this could force them to have to make some of the internal adjustments you are speaking of.

Customers have a lot of potential power here but as long as they continue to buy new iPhones in significant numbers (over 200 million per year), Apple has less incentive to make changes/adjustments. Even with all of the complaints about increased prices (outside the U.S.) last year, Apple still managed to have near record iPhone sales.

Yes, fully agree with you there. Vanity is a big part of what keeps Apple’s coffers full.

 

[lovehateapple]

Remember folks, it's not really prices going up, it's the value of all the fiat currencies going down. If all the central banks of the world hadn't created so many new currency units, prices for everything would be much lower.

 

[SmugMaverick]

UK
iPhone 15 Pro: £1399, £1549, £1699
iPhone 15 Pro Max / Ultra: £1499, £1699, £1899

If they go with these prices, it just won’t sell here.

£1150 maybe but not a £200 increase.
The UK and Europe are not scared of green bubbles, or social pressure and are happy to use WhatsApp and FB messenger so they will use android Or buy older models.

 

[The-Real-Deal82]

If they go with these prices, it just won’t sell here.

£1150 maybe but not a £200 increase.
The UK and Europe are not scared of green bubbles, or social pressure and are happy to use WhatsApp and FB messenger so they will use android Or buy older models.

Quite a few people in my circles have switched to Android already in the last couple of years, and probably because the deals on Android phones seem to be a lot more attractive from the retailers. Apples increases last year made a lot of people resist upgrading and some to tap out. There is a cost of living crisis in the UK and Europe and upgrading phones is becoming less of a desire at the moment. It’s a dangerous game for manufacturers as upping the prices to maintain revenue stats ultimately pushes more people away. Apple have already reported a 4% drop in product sales for Q3 2023 despite only being a billion dollars off the same quarter last year.

 

[I7guy]

Quite a few people in my circles have switched to Android already in the last couple of years, and probably because the deals on Android phones seem to be a lot more attractive from the retailers. Apples increases last year made a lot of people resist upgrading and some to tap out. There is a cost of living crisis in the UK and Europe and upgrading phones is becoming less of a desire at the moment. It’s a dangerous game for manufacturers as upping the prices to maintain revenue stats ultimately pushes more people away. Apple have already reported a 4% drop in product sales for Q3 2023 despite only being a billion dollars off the same quarter last year.

Apple is likely to ride this through and not make any major changes in their pricing. There are lucrative additional revenue streams at this point. Imo.

 

[webkit]

Reassuring to see Apple has a dip in product sales this year, especially in the last quarter, largely due to recession risks, higher prices and I’d imagine product longevity.

The Q3 2023 iPhone revenue decline might be more meaningful if it wasn't compared against a RECORD Q3 2022 number. $39.8 billion is still quite impressive and nearly 33% higher than five years ago (Q3 2018).

 

[The-Real-Deal82]

Apple is likely to ride this through and not make any major changes in their pricing. There are lucrative additional revenue streams at this point. Imo.

Hopefully prices remain the same and yes, services amd higher prices have filled the gaps made by small drops in product sales according to articles.