That's what happens when big government (EU) interferes in business. The consumer always pays.
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iPhone 15 Pro Models Expected to Be $100 to $200 More Expensive
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HobeSoundDarryl
macrumors G5
Generally yes, except...
No customer must be "abused." They are free to not pay more. Too many consumers seem to have this concept that they have no choice... that they are "forced" to pay more, etc. Nope. They make their own money and they can spend it or not spend it as they choose. The other choice is to say no to that "abuse." If enough would do the same, prices would come down. Deflation is another tag that can be applied to prices. And what causes deflation is heavily tied to what I just typed.
And yes, Apple has very high profit margins and likely does not need this "extra." But, if they can raise prices and their market just rolls over and pays more, they are doing what sellers are supposed to do: get as much as they possibly can for whatever they sell. When we roll over, that's called (higher) price acceptance... something corporations celebrate as an accomplishment, paying bonuses to staff, etc.
We consumers ultimately manage (or don't manage) prices. If we pay any price hikes, prices will keep on rising. If we opt to not pay more, prices will level off. If we choose not to buy for while, prices will start deflating trying to motivate us to exchange cash for stuff again.
Consumers as a group in the last few decades seem to have simply forgotten that they can say "NO" as readily as they can say "YES" to sales pitches. And if they want their money to gain strength so that they can get more for it, that "NO" is key. By showing we don't value our money, it loses value, driving prices up. Choosing to value the money higher than unnecessary stuff will make that stuff deflate.
We will collectively figure this out sooner or later either by individual choices now or by a "last straw" scenario where prices just go too high that people cannot "just pay", "finance", "trade in", etc... as many already are in bigger ticket stuff like relatively small homes (should homes be priced at upwards of hundreds of thousands or even millions per bedroom???), average (not luxury/exotic) cars (should trucks be priced OVER $100K? Ask your father or grandfather what they paid for trucks back in the day), etc. That same effect will eventually "trickle down" to much smaller purchases (relatively).
For example, we ridicule the "insane" price of Vision Pro at $3500. Will we do the same when an iPhone is priced at $3500? Why do I think we will not? The same stuff being slung to rationalize a $200 price increase as rumored will be the very same rationale for the $2K iPhone when it arrives, the $2500 iPhone when it arrives, the $3K one and then the $3500 one.
Or the masses will wake up as a group and decide that their hard-earned money is worth more than any ever-rising price sellers seek.
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To be honest it wouldn’t surprise me. I hang onto my iPhones for 6 years or so, relying on the build quality and good care for it to last. My dad has a 2020 SE and has no plans to replace it for a while yet.
But phone prices have gotten crazy. I’ll seriously consider an Android phone next time I upgrade, because this is getting into major expense territory. I like Apple products but I am not willing to risk my yearly budget for that, the early iphones cost 500 pounds and that was what I’d consider more reasonable.
Don't forget you need to add local & state taxes to the US price, the UK price is inclusive of taxes
This article is about rumored price increases in the U.S. but that doesn't necessarily mean there will be similar or even any price increases in Poland. Where are you hearing/reading about price increases in Poland?
The iPhone prices increased last year in Poland (and other countries) largely because of the stronger USD but the dollar has weakened over the past year. When the 14 Pro launched last year, the pre-VAT starting price in Poland (PLN) converted to USD was around $1,060 compared to the $999 pre-sales tax price for the same phone in the U.S. Even if the U.S. price does increase to $1,099 or more, the price in Poland may stay the same.
Of course people have choice, but watch MKHB’s video about the “Apple choice” and gain some perspective.
It’s not the individual who is being abused. Apple is abusing the knowledge of the popularity of the iPhone and stats that show that a price increase will not dramatically shift their sales. The abuse is to the market that they know will mostly tolerate the increase.
Some people will drop down to a non-Pro model; begrudgingly. But most people will suck it up because it’s only a couple dollars difference on their phone plan.
Meh if $100 extra makes you think about the purchase then maybe you don’t need one
Remember the days when we weren't dropping $500-$1500 on a new cell phone? Let alone yearly? I'm ready to go back to the simpler days. The days when a Nokia phone battery would last all week on a single charge and you could just swap a $10 faceplate to make your phone look fresh and new again.
All those free services have to be paid for one way or another. The VAT is brutal.
I upgraded from the 13 Pro to the 14 pro for the camera. I hated the 3X zoom on the 13 Pro. The 48MP sensor and 2X sensor crop zoom sold me. The dynamic island was exciting at first, but so far has turned out to be a gimmick. It’s like the Touch Bar for the iPhone, but even less useful. I’m excited about the 15. A redesign year is always an exciting time. I expect good sales for that reason alone.
dynamic island had so much hope but not many apps jump on the wagon to make use of it and if they did they put it behind a paywall.
Hopefully that will change once more a more iPhone owners actually have dynamic island and developers are more incentivized to do more with it. May take another year or two.
Exactly.
I was toying with the idea of getting my first Pro model with the 15 generation but it's going to be a bloodbath...
Pity, as I actually shoot many videos with Filmic Pro for my animation projects, and I'd actually take massive advance of the better sensor and prores recording.
This is looking more and more like a marketing company trying to maintain its $3 trillion market cap. 🥴
Why? You do know it’s going to make it more expensive around the world right?
You’re forgetting Steve Jobs didn’t have to worry about governments printing useless paper money as if they had free ink and paper.
1.27308 at the moment. 😉
I haven’t been paying attention, but seriously?
Yea if they do 256 min for the same price as 256 was it sort of is but isn't an increase. It only hurts the ones who can live with 128 because their cheaper tier is gone now
And the high speed USB-C and faster charging wired and wireless
Yea we are to the point where we just upgrade when we need to. I always hope for an SE with a bigger screen and touch on power. Even been looking at 13 Minis, but I would have to try one and see if the screen is big enough. SE is definitely too small.
I'm willing to pay an extra $100 for an iPhone 15 Pro, as long as it has 256GB minimum 
The next SE is rumored to be based on the 11 body and chassis. It might work out nicely for you.
It’s interesting. I don’t even see the notch when I’m using my 13 Pro. But the dynamic island could potentially annoy me.
I use buy a new iPhone every year. I stopped doing that with the 12. I’ve been rocking my iPhone 12 Pro Max for almost 3 years now.