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The base model, S23 Ultra, costs over 1300€, without having the costs of developing the operating system, App Store or iCloud, maintenance of data centers, hardware is developed by Qualcomm (processor, sensors, modem), and I could continue, from lag to disastrous UI / UX.

I don’t understand why people forget that they are more expensive phones than the iPhone with no reason to be more expensive.
But Samsung is paying chip development cost to Qualcom (agree that Qualcomm is spreading development cost across customers), same story, Google is charging Samsung for using Android.
 
iPhone prices have been way stupid high for a long time, not really in the market for their lame excuses for a $1300 phone built by what amounts to 3rd world slave labor
 
This article was written as if Apple sells the iPhone in USA MSRP, worldwide.

There are 1.3b active iPhone users worldwide vs 150m in the USA, so approximately only 10% of iPhone pros are sold at $999/$1199.

View attachment 2300072
Most of the difference is from customs and taxes may be ?
Most websites just pick US as baseline because they don't want to write 15 articles one for each country.
 
We all turn a blind eye to the piles of electronic waste when we want something new and shiny. Good business plans can ignore that? Maybe time to re-evaluate what makes a good plan.
I’m a firm believer in recycle and reuse as much as possible and large companies who produce consumer products should aid in this. But I have no remorse in turning in one product and buying another.
 
Because (contrary to what those who come to Apple's defense say) there is a significant boutique factor to the iPhone. Note, I didn't say the iPhone is ONLY a boutique device, but that it is a significant factor. iPhones offer terrific functionality but functionality alone isn't what allows Apple to charge as much as they do.

So yes, Apple has to conjure up marketing points (like titanium) as a way to encourage people to upgrade before they NEED to, and to justify the increase in cost. Using titanium instead of aluminum certainly costs more to produce, but not as much as Apple charges for the increase.

Apple will keep doing this (and charging obscene (IMO) upcharges for larger storage options) until and unless customers stick to the base configurations in large enough numbers to affect their bottom line.
Or simply do not buy at all.
Which is exactly what is happening, sales have been dropping off for a while now, which is why Apple doesn’t report sales volumes anymore. They counter this by increasing ASPs, diversifying into selling services and making TV shows, but the fact remains that volumes are dropping. Reasonable estimates put last years volume at 225 million, where it used to be (when Apple still reported volumes) 300 million.
 
won't be a surprise given the pro max/ultra will be a good upgrade with upgraded hardware for both main and telephoto sensors.
 
That first one is just an absolute 🤡 take.

As for the second, not only do you have no idea… but are you really that clueless about the existence of Apple CarPlay?
100% guarantee vision pro won’t be around for long. Car Play is software I’m talking burning cash on an actual car.
 
Like Mother Nature likes to say, trillions don't grow on trees. In a way, the Tim Cook era is the triumph of the "double the memory from tight to decent, quadruple the price" strategy.
It’s called taking your customer base for mugs strategy. Apple is no longer a customer focus first company.
 
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You seem to think you know something.

I could also see the Vision Pro flop but pretending to know what will happen is annoying.

Could say the same for every industry going. Think the bankers know what they’re doing? It’s all predictions based on rumours. Car development from Apple is open secret with many job listings posted about it.
 
That's not true. There have actually been multiple years of price DECREASES in the UK. For example, the starting price with VAT of the Pro models went from £1,049 for 11 Pro to £999 for 12 Pro (decrease #1) to £949 for 13 Pro (decrease #2) to £1,099 for 14 Pro to £999 for 15 Pro (decrease #3).
Don’t know what you’re looking at but the cost of my Pro Max has increased £150-£170 every year until this 15 Pro Max release.
 
Don’t know what you’re looking at but the cost of my Pro Max has increased £150-£170 every year until this 15 Pro Max release.

There are a variety of sources for previous iPhone UK pricing. Below is a link to one that goes up to iPhone 13.

It shows:
11 Pro started at £1,049 and Pro Max started at £1,149
12 Pro started at £999 and Pro Max started at £1,099 – a DROP in prices
13 Pro started at £949 and Pro Max started at £1,049 – another DROP in prices

 
There are a variety of sources for previous iPhone UK pricing. Below is a link to one that goes up to iPhone 13.

It shows:
11 Pro started at £1,049 and Pro Max started at £1,149
12 Pro started at £999 and Pro Max started at £1,099 – a DROP in prices
13 Pro started at £949 and Pro Max started at £1,049 – another DROP in prices

Hard to track down accurate pricing since most sites only list the base starting price. From the 12 Pro Max to 13 Pro Max 256GB I paid roughly £130 more. Then the 13 to 14 was around £170 price increase which I didn’t purchase because it was day light robbery. The 15 Pro Max may have dropped in price but it’s still heavily overpriced for what it is. It’s not really a price drop either because the prices have increased year on year. So they making it look like they’re giving you some value but it’s not.
 
Hard to track down accurate pricing since most sites only list the base starting price. From the 12 Pro Max to 13 Pro Max 256GB I paid roughly £130 more. Then the 13 to 14 was around £170 price increase which I didn’t purchase because it was day light robbery. The 15 Pro Max may have dropped in price but it’s still heavily overpriced for what it is. It’s not really a price drop either because the prices have increased year on year. So they making it look like they’re giving you some value but it’s not.

Your figures don't match Apple pricing.

A 256GB 11 Pro Max was £1.299
A 256GB 12 Pro Max was £1,199 which was £100 lower
A 256GB 13 Pro Max was £1,149 which was £50 lower
A 256GB 14 Pro max was £1,309 which was £160 higher
A 256GB 15 Pro Max is £1,199 which is £110 lower
 
Your figures don't match Apple pricing.

A 256GB 11 Pro Max was £1.299
A 256GB 12 Pro Max was £1,199 which was £100 lower
A 256GB 13 Pro Max was £1,149 which was £50 lower
A 256GB 14 Pro max was £1,309 which was £160 higher
A 256GB 15 Pro Max is £1,199 which is £110 lower

Those prices are off.
 
Hopefully, the pro model stays at $999 I assume that's where the sales are at. I don't think Apple will risk increasing it by $100 more since that could affect sales.
 
Hopefully, the pro model stays at $999 I assume that's where the sales are at. I don't think Apple will risk increasing it by $100 more since that could affect sales.
Hopefully the pro max stays the same as well .
 
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