Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Comments like this exemplify how the critics don’t understand Apple (and its success), and why they never will.
Lol! Right, because “understanding” Apple and its success just magically makes you like any and all “features” they roll out instead of seeing them as low value gimmicks. Or is your point more basic than that? Is Apple supposed to be beyond criticism of any kind?

Priceless! 🤣
 
I use the action button to pull up a shopping list from my notes app. And I just edit the same note every time so I don't have to change the shortcut.
I would like to introduce you to this app, It leverage Apples reminders app and is hands down the best grocery list app I have ever used. Works with Siri, sorts by order checked off previously, imports recipes from websites, meal plans, inventory. https://apps.apple.com/us/app/grocery-smart-shopping-list/id1195676848
 
Lol! Right, because “understanding” Apple and its success just magically makes you like any and all “features” they roll out instead of seeing them as low value gimmicks. Or is your point more basic than that? Is Apple supposed to be beyond criticism of any kind?

Priceless! 🤣
I feel that much of the criticism surrounding Apple tends to be quite shallow and superficial, as they lack a fundamental understand of just how Apple "rolls".


Then everyone goes back to Cupertino and rolls. As in, they start with a few tightly packed snowballs and then roll them in more snow to pick up mass until they’ve got a snowman. That’s how Apple builds its platforms. It’s a slow and steady process of continuous iterative improvement—so slow, in fact, that the process is easy to overlook if you’re observing it in real time. Only in hindsight is it obvious just how remarkable Apple’s platform development process is.

This was an observation made in 2010 (way before I got my first Apple product), and I find it to be every bit as valid today (based on my observations of understanding of Apple as a company). The whole point is precisely that Apple builds via iteration. On its own, an action button may not seem like much, but when you put it together with the 4 other key features the 15 pro received this year (A17, titanium form factor, usb-c and better cameras), I think they all come together to form a solid list of updates that address a bunch of quality-of-life issues. As its products evolve, Apple pours ever more effort into incremental improvements in the details.

And I believe the market agrees. It's not that Apple has somehow forgotten how to innovate overnight. This is how they have always gone about innovating since Day 1 when Steve Jobs was still around. So it's not that Apple has changed, but that Apple evidently hasn't changed. This is what I mean, when I say that many critics here do not appear to understand how Apple continues to disrupt the conventional tenets of business, as their continued success proves how outstanding design and integration can drive demand in the mass market, as opposed to trying to be "first" with gimmicks like folding screens that still have not really caught on, just so a certain competitor can shout from the roof that they were "first" and therefore "innovative" by extension.

The iPhone is a black rectangle with a camera slapped on the back. I am not sure what kind of upgrades people here are expecting that will make each year's iPhone an instant "must-upgrade" over the previous year's, but I am certain they are neither feasible nor sustainable. Regardless, Apple appears to have a pretty good system going. We should be trying to study it, understand it, describe it and teach it. Not deny that it is happening, IMO.
 
  • Love
Reactions: Bustermd
I feel that much of the criticism surrounding Apple tends to be quite shallow and superficial, as they lack a fundamental understand of just how Apple "rolls".




This was an observation made in 2010 (way before I got my first Apple product), and I find it to be every bit as valid today (based on my observations of understanding of Apple as a company). The whole point is precisely that Apple builds via iteration. On its own, an action button may not seem like much, but when you put it together with the 4 other key features the 15 pro received this year (A17, titanium form factor, usb-c and better cameras), I think they all come together to form a solid list of updates that address a bunch of quality-of-life issues. As its products evolve, Apple pours ever more effort into incremental improvements in the details.

And I believe the market agrees. It's not that Apple has somehow forgotten how to innovate overnight. This is how they have always gone about innovating since Day 1 when Steve Jobs was still around. So it's not that Apple has changed, but that Apple evidently hasn't changed. This is what I mean, when I say that many critics here do not appear to understand how Apple continues to disrupt the conventional tenets of business, as their continued success proves how outstanding design and integration can drive demand in the mass market, as opposed to trying to be "first" with gimmicks like folding screens that still have not really caught on, just so a certain competitor can shout from the roof that they were "first" and therefore "innovative" by extension.

The iPhone is a black rectangle with a camera slapped on the back. I am not sure what kind of upgrades people here are expecting that will make each year's iPhone an instant "must-upgrade" over the previous year's, but I am certain they are neither feasible nor sustainable. Regardless, Apple appears to have a pretty good system going. We should be trying to study it, understand it, describe it and teach it. Not deny that it is happening, IMO.
As a consumer, I am not required to understand the inner workings of a vendor in order to determine whether a “feature” is useless to me or not. I don’t care one bit how they arrive at decisions that make it logical, for example, to replace a mute button that provides tactile feedback of mute state with a touch sensitive button prone to accidental activation. All I care is that it is a step backwards in usability for me. They are just a vendor. We are consumers, not a cult. No extra homework is necessary on our part.

You seem to assume most of Apple‘s consumers insist on regular groundbreaking updates, while many of us are actually complaining that they can’t leave even things that work well alone.
 
Crazy how many articles have been written about one extra button.
Maybe it’s because I’m a camera nerd and every camera on the market has had about a bazillion customisable function buttons since forever but… yeah. It’s a button. I don’t really see how it’s worth mentioning even let alone lauding as some innovative new feature.

And if I’m honest, having skipped this generation, I’m kind of surprised the standard 15 didn’t already get it. Again, it’s a button, not a super premium “pro” feature.
 
I don’t care one bit how they arrive at decisions that make it logical, for example, to replace a mute button that provides tactile feedback of mute state with a touch sensitive button prone to accidental activation. All I care is that it is a step backwards in usability for me. They are just a vendor. We are consumers, not a cult. No extra homework is necessary on our part.

You seem to assume most of Apple‘s consumers insist on regular groundbreaking updates, while many of us are actually complaining that they can’t leave even things that work well alone.

Something like this, by definition, represents bad design. Many fanbois need to understand the difference between what they think is cool and what represents good or bad design. Apple has clearly lost its way on this point.
 
  • Like
Reactions: Mr_Ed
Comments like this exemplify how the critics don’t understand Apple (and its success), and why they never will.
Comments like this show that Apple just survives because of the shine Apple had in the past.
Even Tim Cook needs more than a decade to kill the iPhone.

Apple today is just a bunch of old men, presenting the same product every year.
 
As a consumer, I am not required to understand the inner workings of a vendor in order to determine whether a “feature” is useless to me or not. I don’t care one bit how they arrive at decisions that make it logical, for example, to replace a mute button that provides tactile feedback of mute state with a touch sensitive button prone to accidental activation. All I care is that it is a step backwards in usability for me. They are just a vendor. We are consumers, not a cult. No extra homework is necessary on our part.

You seem to assume most of Apple‘s consumers insist on regular groundbreaking updates, while many of us are actually complaining that they can’t leave even things that work well alone.

This right here … applies to Apple and just about anyone “innovating” for the sake of change. Like car manufacturers replacing physical buttons with screens.
 
  • Like
Reactions: Mr_Ed
Maybe it’s because I’m a camera nerd and every camera on the market has had about a bazillion customisable function buttons since forever but… yeah. It’s a button. I don’t really see how it’s worth mentioning even let alone lauding as some innovative new feature.

And if I’m honest, having skipped this generation, I’m kind of surprised the standard 15 didn’t already get it. Again, it’s a button, not a super premium “pro” feature.

The iPhone 15 got the Dynamic Island that the 14 pro got last year. Kinda makes sense that pro features will eventually trickle down to the base models after a year or two. Apple is getting better at segmenting their devices.

Put it on the right side just above the sleep/wake button and it'll be way more useful.

I think the idea is to give a rarely-used button some added versatility, not tack on another button to the iPhone. Personally, my phone has been left in silent mode the day I got my first iPhone, so I am probably not losing anything important by having the mute switch swapped out.
 
The action button. 2 months later and it’s only use for me is accidentally putting my iPhone in a focus while trying to change the volume.
This is how I felt when they moved the on/off button to the opposite side of the volume buttons. The number of times I went to take a photo, meaning to use the volume up button to click the shutter, and accidentally squeeze the off button instead, gah.

Sometimes I wonder if any Apple engineers even use their own products. Dumb "improvements" like this should have been undone at the very next iteration.
 
  • Like
Reactions: Mr_Ed
As a consumer, I am not required to understand the inner workings of a vendor in order to determine whether a “feature” is useless to me or not. I don’t care one bit how they arrive at decisions that make it logical, for example, to replace a mute button that provides tactile feedback of mute state with a touch sensitive button prone to accidental activation. All I care is that it is a step backwards in usability for me. They are just a vendor. We are consumers, not a cult. No extra homework is necessary on our part.

You seem to assume most of Apple‘s consumers insist on regular groundbreaking updates, while many of us are actually complaining that they can’t leave even things that work well alone.

Well some people are extatic about going into 3 layers of menus on a Tesla touch screen to adjust the a/c.

They're the same that don't like the mute button with tactile feeback. They probably liked the emoji keyboard too for the laptops. Why touch type when you can do it slower?

Anyway, looks like I'll be upgrading my XS to a 15 non pro when the 16 comes out :) Then I'll be safe from Apple "innovations" for another 5 years.
 
  • Like
Reactions: Mr_Ed
...Anyway, looks like I'll be upgrading my XS to a 15 non pro when the 16 comes out :) Then I'll be safe from Apple "innovations" for another 5 years.
If you want to be safe from Apple's recent new features, you'll have to buy a regular 14 because it's the last phone with the Notch.
 
Last edited:
Well some people are extatic about going into 3 layers of menus on a Tesla touch screen to adjust the a/c.

They're the same that don't like the mute button with tactile feeback. They probably liked the emoji keyboard too for the laptops. Why touch type when you can do it slower?

Anyway, looks like I'll be upgrading my XS to a 15 non pro when the 16 comes out :) Then I'll be safe from Apple "innovations" for another 5 years.
My phone has been on mute since the day I got my first iPhone (the 4s). It may as well don't exist for all I care.
 
On reflection, there should be no action button. This is glowing praise of iOS, where you can basically reach any function you want within 2-3 taps.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.