So I just watched a few videos comparing Siri and Google Now. The only thing I could say Google now was better at was that it comes back slightly faster with it's responses. (Much faster in some cases)
The thing I didn't like most about google now is that it mostly just gives you a google search result for it's answers.
Can google now recognize if i say "take me home" or "call my sister" instead of saying take me to "physical address" or "call jane doe"?
In no way did I see anything Google now did that would even come close to putting siri to shame...
Siri especially seems to be better in ways you would normally use voice control: Sports scores, dining, navigation, opening apps, movie times/buying tickets, updating facebook/twitter status
Google now can set alarms, make calls, navigate and send sms.
Heres a couple of videos
http://www.youtube.com/watch?v=NiJg3av1sKI
http://www.youtube.com/watch?v=olqslMPmDj8
Dont forget about Google Now cards. Google Now knows when im at work and gives me a card telling me how long it will take to get home and any delays on route.
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How have you got that please Dave, I would look at doing the same.
Just a standard UK insurance policy on my phone covering breakdown, theft, accidental damage etc