I first ordered a standard 7 128 GB Rose Gold (AT&T) for my wife using the app as soon as it went live (around 12:10-12:15 PST), and as she was finishing up that order, I started ordering a 7 Plus 128 GB Matte Black (AT&T) for myself through the website. Unfortunately, hers has a delivery date of 9/16 and mine is 10/4-10/10. So after getting over the initial shock of having to wait, my shock turned to anger and I went and pre-ordered the same thing from Best Buy, although their site didn't give me an option to pay for it up front, so I had to pay via AT&T Next installments, which tacked on a stupid $15 activation fee. Whatever, not a huge deal because the confirmation email from Best Buy says "Get it by: Fri 9/16", so hopefully that is the case and I can just cancel the one from Apple.com before it ships.