It's a phone camera. What you expect it to do??? Camera phone... phone with a camera. You know it's not going to be a real camera like a dlsr.
Buy a real camera if this isn't enough.
Your statement is nonsense.....the camera is the "Iphones'" main feature so it needs to be on par with the best cameras on phones out there......it's not like they have any other worthy features to advertise.......if I follow your statement I would go back to 35 mm film.....