Hopefully it's software.
I am not suggesting the phone be 25% brighter all the time, that ridiculous. Nor am I here to whine about a perfectly readable phone. If the phone is dimmer then my iPhone 6s indoors, then I think there is an issue. The 6s was very comfortable to look at, and was never too bright in doors. Now the 7 being dimmer starts to become an issue. Not to say it's unreadable, but it's definitely not ideal. This should not be the case, and I don't call that whining.Is the iPhone 6/6s ever too dark, away from ambient light? I don't think it is. Full brightness on my 6 is blinding indoors.
If it's 25% brighter when it needs to be, that's what matters.
Think about it. If the screen was instead 25% brighter all of the time, all that would be different is that your default brightness would need to be 25% lower all of the time.
Maybe Apple has restricted the brightness increase because of battery life, or to ensure that the backlight does not run down its life excessively. We're not engineers.
Apple designs features like this to be used in the real world. Not for people like us to compare a 7 with a 6s side by side, indoors, and whine, when it's perfectly readable.
Is the iPhone 6/6s ever too dark, away from ambient light? I don't think it is. Full brightness on my 6 is blinding indoors.
If it's 25% brighter when it needs to be, that's what matters.
Think about it. If the screen was instead 25% brighter all of the time, all that would be different is that your default brightness would need to be 25% lower all of the time.
Maybe Apple has restricted the brightness increase because of battery life, or to ensure that the backlight does not run down its life excessively. We're not engineers.
Apple designs features like this to be used in the real world. Not for people like us to compare a 7 with a 6s side by side, indoors, and whine, when it's perfectly readable.
I think you're pretty confused. Imagine you decide to upgrade your car, and a key factor in your decision to get a particular model is that they advertise 30MPG fuel economy. "That's great!" you think, it'll be better than the 20MPG you get in your current car. You buy it, start driving around, and realize it actually only gets 15MPG.
You post your experiences on the internet to try and learn if this is common, or maybe there's something wrong with your particular car. Then, people that get confused easily post things like "I don't need 30MPG, as long as it gets me to work and back home, that's what matters. Chevy designs cars for the real world, not for people like us to compare with car A".
It's great that you don't care if you're getting a product that meets the manufacture's claims, but that doesn't mean people who are frustrated that they *didn't* receive a product that meets the manufacture's claims are wrong.
I trust the DisplayMate review and I'm sure they got a screen that can get brighter than their reference phone (6s, I think?). But there appears to be quite a few people here who have phones that aren't, and we're all justifiably trying to understand why that is.
If the screen was instead 25% brighter all of the time, all that would be different is that your default brightness would need to be 25% lower all of the time.
I like how you make absolutes on this topic. You decided that if the 6 and 7 are the same indoors and the 7 gets 25% brighter in bright sunlight then everything is fine. I have already stated that was not my experience outside either, and there are times indoors the phone is not as bright as the 6. Just because you don't think the 7 should be brighter indoor does not mean this issue should be closed. Most people expected a much different result when they heard 25% brighter. I can tell you that my series 2 Ceramic AW is brighter then my 1st gen indoors. That was my expectation when I brought the watch after hearing the key note. Neither the watch nor the phone was said to only get brighter in direct bright sunlight and be exactly the same indoors. Yet that is what we have gotten with the iPhone 7. To me that is worth getting frustrated about.That's a terrible analogy.
In your analogy, Chevy is flat out lying in its marketing. The car doesn't ever get 30MPG.
Apple is not lying – as the DisplayMate shootout shows, the display is 25% brighter.
The contention here is that the display is not 25% brighter all of the time. It is 25% brighter when Apple has decided it needs to be: in bright ambient light.
This is why comparing the screen brightness of a 6 to a 7 indoors, and remarking that the 7 is not 25% brighter, is unhelpful.
DisplayMate also showed that in non-bright ambient light conditions, the screen brightness of the 7 and 6 are the same. I'm not getting a worse MPG than my old car.
As I remarked before:
Unless someone has a faulty iPhone that doesn't conform to any of that, and I'm sure they exist, this really should be the end of this issue.
As I said before, if you got a "blue tint" model screen 7, the brightness on it and the 6s side by side are identical.
I haven't tried it on auto in sunlight.
One is good, the other is bad, you really don't have a valid point there, it's a bit of a trade off sure, but the screen looks the best at max so why wouldn't you want that? If you're ok with a screen that looks worse for a bit more battery fine, but some people want the image on their expensive purchase to look as good as possible.I think the people that want max brightness are the same ones who complain about short battery life.
Here are photos of two different Black iPhone 7 Plus on display at my local Best Buy. Both were manufactured in Foxconn's Zhengzhou factory (F2).
I perceived them to be brighter than the photos show.
Ok, that fine if you want to return it. Mine seems to be doing pretty good now. Starting to get use to it.
Call me crazy but I start to think my Phone is fine.
I have put them under a strong light again and suddenly the 7 feels brighter !?
I dont know if my eyes or my brain is playing games with me, but I really thought the 7 was a bit brighter that time.
After using it 2 hours I start to get used to the warmer tone and in comparison, the 6 really starts to look blueish.
Also, the guys from displaymate said the 6/6s is too blue and the whitepoint is not accurate.
The 7 is the far superior display according to them.. but you never know if they are paid by apple to write that.
Whatever, im keeping it. If my friends get their 7's i will compare again. If i see a major difference I still can exchange, keep in mind we all have 1 year warranty.
Another option, maybe its really a software issue with the brand new ios10, wich means it can be patched.