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iPhone 7 screen brightness

Add the interlacing problem on the 7 screens for those who notice it. pixel walk, inversion, screen door effect, whatever you want to call it, it's still present on the 7 screens that I saw. This has been going on since the iphone 5 series.

The screens are all supposed to perform equivalently, but the underlying manufacturers are different. I'm sure which machine processing the way the screens are put together, or the quality of the parts used to power the screen, etc could also affect the quality. So maybe it's not the screen itself but the assembly process being varied in certain plants or assembly lines, who knows.

But it's clear that not all the screens are performing the same, whether or not Apple wants to say they are within their tolerances. What is clear is that the huge premium Apple is charging justifiably allows more "pickiness" from customers and honestly they should be tightening up their manufacturing processes. I'm pretty sure that anyone who cares can see these issues and not dismiss them as random variation.

It may take you 10 phones to get one that you like, but that is what it may take.
 
vd8601 said:
Hi guys,

German guy checking in. :) I have just registered to post this.
Recieved my 7 on Saturday. At first everything seemed normal and fine, but when I compared it to my 2 year old 6 I saw the difference.
Its pretty much the same as I saw in this thread, and a other thread called Yellow Gate.

I made a picture of the 2 phones with my DSLR at max Resolution.
7 on the left, 6 on the right.
You can clearly see that the 7 is warmer tint to my eyes also a little bit darker. Also, I think the Contrast is also less.
Sad to say but for my eyes the Display of the 6 beats the 7.
Where is the 25% more light Apple announced?
I cant see it. After watching the keynote and listening what they said about the new display, I though this will be a real killer. This is really disappointing.

Tomorrow I will go to my mobile vendor store and check if they have 7s for testing and if yes, i will compare the screens of those to mine. If they are better, I will claim exchange.

Greetings
Click to expand...
Your display is FINE!
 
kre62 said:
Hi All

Apple uses two vendors for screens and have for years. One screen is a crisp, clear, beautiful display that has the ability to be 25% brighter than the past gen. The other screen has a yellow or green tint to it, overall, that will never change (not glue) and will always be less sharp, less clear, and less bright.

If you are comparing one of the inferior screens to one of the good screens on a phone from last year, the phone from last year will appear brighter. If you compare a yellow screen this year to a yellow screen from last year, it will look the same. We do have some reports of people with iPhone 7s getting the good vendors displays, and those are in fact 25% brighter then last years good panels.

So the bottom line is - if your display is "warm" color wise, and is not as bright as last years phone, you need to exchange the phone until you get one of the good panels, which are the screens Apple promised in the keynote.
Click to expand...


Do you work for Apple? What is your proof that what you're stating is fact? Just stop this nonsense. You retuned your 7, good for you I'm glad you're happy. Time to move on.

Man my screen is bright and gorgeous and rightfully warm to be more accurate. Stop this OCD crap you will get the same phone if you keep swapping it out trying to find that 'perfect' screen while looking like an obsessed tool while at it lol.
 
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mjjferreira said:
Your display is FINE!
Click to expand...
Well, I guess im fine with the warmer tone.
But wheres the 25% more brightness Apple claimed?

Telling people that the new display is 25% more bright but it turns out it is the exact same brightness at best, as before.
In Germany, we call that scam.

Imagine Porsche releases a new 911 and on a press conference they say its 25% faster than the old model. And after release it turns out its the exact same speed or even slower than before. That would be the downfall of that company.

But because its Apple and its "only" 800-1000 Dollars everyone stays quiet.
 
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evorc said:
Do you work for Apple? What is your proof that what you're stating is fact? Just stop this nonsense. You retuned your 7, good for you I'm glad you're happy. Time to move on.

Man my screen is bright and gorgeous and rightfully warm to be more accurate. Stop this OCD crap you will get the same phone if you keep swapping it out trying to find that 'perfect' screen while looking like an obsessed tool while at it lol.
Click to expand...
I agree about there being 2 screen manufacturers for iPhones, and also swapping until you find the perfect screen. I can live with my phone not being as bright if it's only just a bit. Mine seems to be much better. I will be keeping mine, and if Apple solves it with a software update. That is great, but everything else about my phone is fine. I would like to make sure I keep it.

With that said, I do think Apple should address this because I don't think there 25% claim is accurate. I don't expect anything from them, but at least acknowledge there is an issue.

My main reason for starting this thread in the first place was to make sure I was not the only one with the issue. Also to see if there was a fix. If was never to start some "gate", or to complain about Apple. Simply find out what was going on, and help make Apple aware of it. I know when mass producing phones, there will always be issues. I am prepare for that. It's just I think this is one that might need to be addressed because it seems to be a pretty big issue.
 
It seems the screen will go as bright as it can go only when needed, outside in bright daylight.

This would make sense as Apple is always trying to preserve battery and making it last as long as possible, just look at the new two low power cores.
 
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vd8601 said:
Well, I guess im fine with the warmer tone.
But wheres the 25% more brightness Apple claimed?

Telling people that the new display is 25% more bright but it turns out it is the exact same brightness at best, as before.
In Germany, we call that scam.

Imagine Porsche releases a new 911 and on a press conference they say its 25% faster than the old model. And after release it turns out its the exact same speed or even slower than before. That would be the downfall of that company.

But because its Apple and its "only" 800-1000 Dollars everyone stays quiet.
Click to expand...
Let's wait for the next iOS update to see if it brings any changes. If not...yes, it's a scam.
 
mainevent1536 said:
Not sure if this will work for everyone but I tried it and my 7 plus is MUCH brighter. Worth a try at least!
Click to expand...

I did not restore from backup and I already tried it. didn't work. Glad it is working for some, I guess then it is software related.

Are you on iOS 10 or are you running the update to 10.01?
 
Chatted with Apple Germany, they told me I should restore the Phone via iTunes, so it will download the Software directly from Apple and not the one on my Phone.
The Download was 2.5GB and I was hoping it will make my iPhone brighter. Nope. Nada.
Exact the same brightness as before.

My next step is, i will go to my mobile vendor store and see if they have 7's there and then compare. 2 of my friends also getting 7's, but there not delivered yet so i cant compare.

Apple claimed 25% more brightness but my 7 is exact the same brightness as my 6, indoor and outdoor. In fact the 7 looks even a bit darker because of the warmer tone.
If they claim 25% more brightness, I want 25% more brightness. This is inacceptable.
 
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Brightness

The measured peak brightness for the iPhone 7 is 602 cd/m2 (nits), the highest of any smartphone DisplayMate has ever tested.

The measurement increases up to a record 705 nits when Automatic Brightness is turned on under brightly lit conditions.On the iPhone 7 the Maximum Screen Brightness can go much higher when Automatic Brightness is turned on, so that users can't permanently park the Manual Brightness slider to very high values, which would run down the battery quickly. High Screen Brightness is only needed for High Ambient Light, so turning Automatic Brightness On will provide better high ambient light screen visibility and also longer battery running time.

https://www.macrumors.com/2016/09/19/iphone-7-best-lcd-display-ever-displaymate/
 
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EldonChew said:
Brightness

The measured peak brightness for the iPhone 7 is 602 cd/m2 (nits), the highest of any smartphone DisplayMate has ever tested.

The measurement increases up to a record 705 nits when Automatic Brightness is turned on under brightly lit conditions.On the iPhone 7 the Maximum Screen Brightness can go much higher when Automatic Brightness is turned on, so that users can't permanently park the Manual Brightness slider to very high values, which would run down the battery quickly. High Screen Brightness is only needed for High Ambient Light, so turning Automatic Brightness On will provide better high ambient light screen visibility and also longer battery running time.

https://www.macrumors.com/2016/09/19/iphone-7-best-lcd-display-ever-displaymate/
Click to expand...
Does this really mean anything? The unit they tested was very bright. My unit sure did not get brighter in direct sunlight with auto brightness on compared to my 6s. They looked exactly the same. I still think there is an issue.
 
regarding to the News of 9to5mac and macrumors about the iPhone 7 Display:
i put the Auto brightness to automatic and went under a bright LED compared to the iPhone 6s from my mum. my iPhone 7 appears much brighter. Color Temperatur is nearly the same. maybe a Little bit warmer, but not really noticable.
 
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Pressure said:
Did anyone even measure nits with an external device?
Click to expand...

Yes displaymate did and it's even brighter than advertised. They did mention only auto brightness will go above what a 6 does at high. Or something like that. P

Also the improved warmer tone is probably throwing some folks off. I still say the backlights throttles with heat or battery usage which makes sense. They probably aleays did this and we just never watched consciously.
 
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Nozuka said:
It is possible, that the max brightness on "auto" is higher, than the brightness with the slider.
Samsung does this too. Not sure what the reason behind this is. But could be tested in direct sunlight.
Maybe they don't want the Screen to be constantly at max brightness for some reason.

Displaymate always checks for that too. Afaik it never happened on an iPhone yet. But they did not test the 7 yet.
Click to expand...


but noone wanted to listen ;)
 
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Nozuka said:
but noone wanted to listen ;)
Click to expand...


Right? It's a defect blah blah lmao. Despite a professional analysis, some will continue to insist it's a defect.

I expect Apple will make a software adjustment to increase the brightness level when the user manually set it to 100% just to please the ones comparing it side by side to the 6/6s.

I really don't understand what the fuss is about, rarely do you ever run the phone at 100% unless you are outside, where in this case the 7 is much brighter than the 6/6s.
 
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evorc said:
Right? It's a defect blah blah lmao. Despite a professional analysis, some will continue to insist it's a defect.

I expect Apple will make a software adjustment to increase the brightness level when the user manually set it to 100% just to please the ones comparing it side by side to the 6/6s.

I really don't understand what the fuss is about, rarely do you ever run the phone at 100% unless you are outside, where in this case the 7 is much brighter than the 6/6s.
Click to expand...
Your last comment is simply not true for some. I tested this over the weekend, and my 7 was not brighter then my 6s in very bright sunlight. It was the same brightness or maybe just slightly less bright. You can say all you want about what the experts are saying, what I can see with my own eyes is enough for me. 25% brighter would be very noticeable outside.
 
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Took my 6 and 7 with Auto-Brightness enabled under a strong LED Lamp in my Bathroom.
Both Phones cranked up the Brightness to the maximum. Exactly the same result as before.
iPhone 6 appears brighter.

BTW, I have learned that you cant trust tests. Especially not if theyre testing a product from a super-rich company.
I see with my own eyes that my 7 is the same brightness as my 6, at best.

Wish I had equipment to measure the light.
If it tells me 7 is brighter, I have a problem with my eyes.
If its the same or 6 brighter, I have the proof Apple is cheating or my Display is broken.
 
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Just used my lightmeter on the screen of the iPhone 6 and the iPhone 7, with auto-brightness disabled, brightness set to maximum and measuring on a pure white (rgb: 255,255,255) image I got:

iPhone 6: 740 lux
iPhone 7: 620 lux

That makes the iPhone 7 about 16% less bright than the iPhone 6.

Now, to make things more confusing. I just read an article
https://9to5mac.com/2016/09/19/iphone-7-display-benchmark-record-color-accuracy-brightness/
that says that it won't reach maximum brightness unless it's in auto-brightness mode and under the appropriate lighting conditions. The article quotes work from DisplayMate that did a bunch of tests http://www.displaymate.com/iPhone7_ShootOut_1.htm# and they got these results for brightness:

Auto-brightness off:
iPhone 6: 558 nits (1753 lux)
iPhone 7: 602 nits (1891 lux)

Auto-brightness on:
iPhone 6: 558 nits (1753 lux)
iPhone 7: 705 nits (2214 lux)

So according to DisplayMate, the iPhone 7 is 26% brighter than the iPhone 7 but only when auto-brightness is on and presumably under a strong light. Otherwise it's only 8% brighter
 
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If nothing is done I am not playing the try another iPhone exchange game, it will be returned. I don't see that anything will be done since I am sure Apple monitors customer issues and it has been brought to tech's attention at stores. We have heard nothing. All the attention is focused on the 25% brighter Apple claim, I did not see nor hear any EXCEPTIONS by the way with that claim when it was made.

Forgetting about that, I just want my display at least at the same brightness portrayed at 50% I was able to utilize beforehand. If I have to crank the brightness, goodbye battery life.
 
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