iPhone 7 screen brightness

[lcb7]

Well I've just been into an Apple Store, in London and the manager refused to comment on the brightness of my iPhone 7 plus vs. My 6s plus (which is clearly brighter). She suggested it be escalated to the engineering team, which I refused as I am going away tomorrow.

The screen was also clicking when pressed like the problems of clicking screens for the iPhone 6 (had 4 phones replaced for that). I was told by the manager that this clicking was 'within specification'.

Absolutely shocking customer service - apple is not what it once was. Needless to say I returned the phone.

 

[AppleRobert]

Did anyone even measure nits with an external device?

I would if I knew how, not sure if you would need certain equipment to do it.

I was going to ask the same question you did.
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I just spoke with an Apple Support Tech and showed him pictures of the issue. He compared his side by side with an iPhone 6s and said he could see the difference I was talking about. I asked him to forward the info to the appropriate people so that this can be looked into.

I will talk to the person in charge at an Apple Store this morning, a manager or whomever. We cannot be certain a support person will not just move unto another issue.
[doublepost=1474204487][/doublepost]

Well I've just been into an Apple Store, in London and the manager refused to comment on the brightness of my iPhone 7 plus vs. My 6s plus (which is clearly brighter). She suggested it be escalated to the engineering team, which I refused as I am going away tomorrow.

The screen was also clicking when pressed like the problems of clicking screens for the iPhone 6 (had 4 phones replaced for that). I was told by the manager that this clicking was 'within specification'.

Absolutely shocking customer service - apple is not what it once was. Needless to say I returned the phone.

I will be better results than that, they know me at my local store and know I will raise hell otherwise until I know this has been escalated to the proper channels by them.
[doublepost=1474204671][/doublepost]Can anyone confirm it is the update to 10.01 that causes the issue? Anyone still on just iOS 10 and not seeing a brightness issue versus their previous iPhone?

 

[YBY211]

For what it's worth, my 6 Plus drops to about two-thirds of full brightness when it's under load, and after about ten minutes pops back up again to full. Not sure if this is what's happening to the 7's, but it's not the first time an iPhone has had a little trouble with screen brightness.

I can confirm this. When I first used my new iPhone 7, the unit was quite hot as it was restoring from a backup. The restore took a while. During this time, the screen was alarmingly dimmed. It was at least 25%-30% dimmer than my old iPhone 6.
Once the restore completed, all apps, photos and data downloaded, the screen brightness jumped back up to almost the same level than the iPhone 6 screen. I definitely can confirm hat the screen isn't at all brighter than the iPhone 6.
I used the new iPhone 7 out in a quite sunny day and the screen brightness was good. I didn't have any issues reading or interacting with the screen. I still think there is something wrong with the screens though. I don't buy that this was a marketing hype. My understanding is that screens can be manufactured at different factories and it happened in the past that people noticed slight differences in warmth or brightness. Not to this extent though.

 

[Nozuka]

Can't wait for displaymate to review the screen. They will tell us exactly how it is. Sadly i don't have a 6s to compare my phone too, but i haven't had any issues with the brightness.

Did anyone put their screens on Autobrightness and compare the 6s to the 7 in direct sunlight yet? It's not unusual for phones to only reach their max brightness on Auto setting. Which is why displaymate always tests this too.

 

[Gathomblipoob]

Can't wait for displaymate to review the screen. They will tell us exactly how it is. Sadly i don't have a 6s to compare my phone too, but i haven't had any issues with the brightness.

Did anyone put their screens on Autobrightness and compare the 6s to the 7 in direct sunlight yet? It's not unusual for phones to only reach their max brightness on Auto setting. Which is why displaymate always tests this too.

My girlfriend had both her 7 and 6s out in bright sunlight yesterday (is there any other kind in Utah?). She was trying to take comparison photos but the display on her 7 was too dim to do this easily. Her 6s was fine for the task. Both phones were at full brightness (not auto) and Night Mode was off. She was a bit pissed, shall we say.

 

[Persaud94]

So glad to see this forum. Need answers. Contacted apple support they told me if I restored it when I first got it.. we need cnet or another page to pick this up or someone to make a YouTube video. If any of you who've been to an Apple Store compare it to one of the iPhone 7 display models? That comparission alone should be valuable

 

[Katamari12]

Can anyone confirm it is the update to 10.01 that causes the issue? Anyone still on just iOS 10 and not seeing a brightness issue versus their previous iPhone?

I'd like to know this, too. So far I've only heard about people on iOS 10.0.1 who are affected by the brightness problem.

 

[Kroxx]

I'd like to know this, too. So far I've only heard about people on iOS 10.0.1 who are affected by the brightness problem.

Im on 10.0.0 and my screen is not as bright as my sons 5s, I don't have my 6s to compare against but the 6s was deffo brighter. Did they not get it wrong and make the display 25% less bright?

 

[snowboarder]

So we have literally no one who has a 7 that is brighter.

incredible. 25% brighter, sure...

 

[Gr81MB]

My iPhone 6s Plus is at least 30% brighter then the 7 plus I played with at the Apple Store very shocking... Not sure what's going on here I understand the new true to color screen and warmer temps but man looks washed out to me..

 

[Nikhil72]

Didn't quite read through the earlier posts. My screen at max brightness seems quite (eye blindingly) bright but it seems to achieve nice dims in dark settings...don't have my 6s plus to compare anymore unfortunately. One thing, i remember gleaning from a hands-on that with auto brightness, the screen was able to be driven up much higher in very bright outdoor lighting than manual control of max brightness if that's anything...

*Edit* and for what it's worth, the store display phones have auto brightness turned off and are manually set to full brightness.

 

[jqc]

My screen is as bright as my 6 but less bright than my wife's 6S. Annoyed its not 25% brighter but not sure if ill return it as its pretty uniform - cant say that as much for the other units and that bothers me more.

 

[Kroxx]

Actually, as I keep looking, my 7 seems brighter than the 5s but the screen looks more 'warmer' so may be fooling me into thinking it's not as bright, because it's not as white. I suggest when comparing, trying different coloured screens not just white, I downloaded a red image to compare and my 7 is brighter.

 

[ABC5S]

Post # 335


How can anybody on this forum tell what the percentage of brightness without being an expert and without the correct equipment. This is baffling to me. I know by just looking at it it could be brighter or dimmer, but to give a percentage is just very baffling.

 

[smacrumon]

Looking at my iPhone 7 next to My 6S the 7 is at least 25% dimmer. That's the opposite of what was advertised. I hope it's software!!!

Apple and it's tricky marketing, they said 25% difference in screen brightness, but they didn't say which way though, up or down?
Seriously though, hope it's software otherwise take it back and swap it over for one that works properly.
This might possibly help. http://osxdaily.com/2016/09/16/yellow-screen-iphone-7-fix/
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Post # 335


How can anybody on this forum tell what the percentage of brightness without being an expert and without the correct equipment. This is baffling to me. I know by just looking at it it could be brighter or dimmer, but to give a percentage is just very baffling.

They are comparing it to their previous model. That's how they compared.

 

[Nozuka]

Someone started a topic about the Apple Watch 2 not being brighter than the Apple Watch 1. Here's what happened:

I just got the series 2 42mm watch and compared it to my last and it is zero brighter if anything its lighter, both are full max brightness, apple claim its double brightness but its a lie unless my watch is broke, if anything its exact the same brightness, so upset thats main reason I upgraded

OK so just went outside in bright daylight and yes I was wrong, it is much brighter I'm sorry guys, I guys I just compared it with a bright light and it was the same, but in daylight it goes brighter I'm sorry I can admit I was wrong, I guess I wish it would stay the brightest all the time as in the house it seems dark, I kinda wish there was auto brightness setting like iPhone which you can turn it off, but yea I'm sorry guys I was wrong it is brighter outside

Apple Watch Series 2 is brighter my mistake

 

[Persaud94]

I just posted on CNET. hopefully they pick it up..

 

[bevsb2]

I'd like to know this, too. So far I've only heard about people on iOS 10.0.1 who are affected by the brightness problem.

I compared my 7 to my 6S yesterday prior to updating both phones to iOS 10.0.1. I could not appreciate any difference between the two in brightness on any setting and they still look the same today now that they have been updated. My 7 is at 50% and is bright enough for me. I'm very happy with my new phone but I understand that others want the brightness on their new phone that it is supposed to have.

One thing I didn't do was compare them on auto brightness in the sun, but can't do that today - it's raining in Pittsburgh.

 

[kre62]

Hi All

Apple uses two vendors for screens and have for years. One screen is a crisp, clear, beautiful display that has the ability to be 25% brighter than the past gen. The other screen has a yellow or green tint to it, overall, that will never change (not glue) and will always be less sharp, less clear, and less bright.

If you are comparing one of the inferior screens to one of the good screens on a phone from last year, the phone from last year will appear brighter. If you compare a yellow screen this year to a yellow screen from last year, it will look the same. We do have some reports of people with iPhone 7s getting the good vendors displays, and those are in fact 25% brighter then last years good panels.

So the bottom line is - if your display is "warm" color wise, and is not as bright as last years phone, you need to exchange the phone until you get one of the good panels, which are the screens Apple promised in the keynote.

 

[bevsb2]

From expertreviews.co.uk comparing the 7 to 6S:

"When I compared both phones side by side at maximum brightness, the difference was plain to see. Colours on the iPhone 7 looked much richer and punchier, and blacks were noticeably darker. However, I had a hard time replicating Apple's quoted brightness figure of 625cd/m2, as I couldn't coax my colour calibrator any higher than 540cd/m2, which is actually lower than the 580cd/m2 we managed on the iPhone 6s. That's still more than enough to see the screen clearly outdoors, but it's not quite as good as I'd hoped."

 

[Persaud94]

From expertreviews.co.uk comparing the 7 to 6S:

"When I compared both phones side by side at maximum brightness, the difference was plain to see. Colours on the iPhone 7 looked much richer and punchier, and blacks were noticeably darker. However, I had a hard time replicating Apple's quoted brightness figure of 625cd/m2, as I couldn't coax my colour calibrator any higher than 540cd/m2, which is actually lower than the 580cd/m2 we managed on the iPhone 6s. That's still more than enough to see the screen clearly outdoors, but it's not quite as good as I'd hoped."

So some people do have better screens then us over here..

 

[Gr81MB]

I just posted on CNET. hopefully they pick it up..

Good work !

 

[medipad16]

From notebookcheck iphone 7 plus review

The average luminance is 553 cd/m² across nine measurement points with a maximum of 558 cd/m² in the lower center. The brightness is therefore on par with the Apple iPhone 6s Plus, but the brightness distribution is much better and excellent at 97 percent. The iPhone 7 Plus also beats the predecessor when the brightness sensor is active, where we can measure up to 620 cd/m²

 

[Nozuka]

From notebookcheck iphone 7 plus review

The average luminance is 553 cd/m² across nine measurement points with a maximum of 558 cd/m² in the lower center. The brightness is therefore on par with the Apple iPhone 6s Plus, but the brightness distribution is much better and excellent at 97 percent. The iPhone 7 Plus also beats the predecessor when the brightness sensor is active, where we can measure up to 620 cd/m²

Finally. As expected, it only reaches max brightness on "Auto" setting. As in: when it is needed in sunlight.

 

[hotel17]

I'd like to know this, too. So far I've only heard about people on iOS 10.0.1 who are affected by the brightness problem.

My iPhone 7 screen was much more darker then my 6s on iOS 10.0.
Upgrading to iOS 10.0.1 did not change anything.
My brand new iPhone 7 screen looks like a cheap screen compared to my bright iPhone 6s screen. I'm taking it to the apple store
[doublepost=1474230408][/doublepost]Left iPhone 6s, right iPhone 7