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I can see Apple increasing the value of trade ins as an incentive to upgrade. They won’t lower pricing and I doubt they increase it.
 
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But what should the features be?
From leaks there is the third camera and maybe stylus support. But without it it wouldn’t be a new phone at all;)

The only i can think of is 128gb base storage. But doubt it
We only have a few weeks to see. But there are rumors of reverse wireless charging etc.
 
We only have a few weeks to see. But there are rumors of reverse wireless charging etc.
Well maybe to some it would justify the price if it’ll get the unreleased air power mat build in it :)
 
iphone sales down 10-15% last year with massive subsiedies introd post launch to induce sales. yet only stemmed the drop...would have beeb 20% down if not for subsidies/rebates in china/ enhanced trade ins.
better to just lower the price and start to grow again
5% actually

You are thinking about this year sales estimates.
 
No.

iPhone sales down 17%- not 5%. I'm talking actual numbers- not forecast.

https://www.bbc.com/news/business-48110709
Again, those are THIS YEAR estimates. Last year only dropped 5% or less.

And remember, treat those as estimates; when apple still offered sales numbers the agencies were kinda off by a huge margin (some even by more than 10%) and only corrected their numbers after apple showed theirs.

They even show huge discrepancies from one another by even 5M per quarter on this year.
 
I think they won't lower especially if there will be a tariff increase in mid-Dec and they will try to absorb that tariff change. If they lower and absorb tariff that would be 2 lowering in reality for them
 
Again, those are THIS YEAR estimates. Last year only dropped 5% or less.

And remember, treat those as estimates; when apple still offered sales numbers the agencies were kinda off by a huge margin (some even by more than 10%) and only corrected their numbers after apple showed theirs.

They even show huge discrepancies from one another by even 5M per quarter on this year.
Again- These are numbers directly from Apple in their SEC filings.

It’s not a forecast and not a third party like you keep claiming.
 
Again- These are numbers directly from Apple in their SEC filings.

It’s not a forecast and not a third party like you keep claiming.

Are you sure? Cause they gave sales numbers last year (except for the last quarter) so everybody has similar figures.

Pretty sure you are confusing yourself with 2018 sales and this year, 2019, sales. This year are indeed losing sales, how much? We dont know as the only numbers they give now are profits.

Care to share a link to support your claims?
 
Apple will take it's cue from three big pieces of data:
Prediction for 2019
iPhone (XR) $599.
iPhone Pro $850 .
iPhone Pro+ $999

You seem very adamant that Apple will lower their prices, but there's no long-term benefit for them to intentionally devalue their own flagship product. People will buy the new iPhone(s).
 
You seem very adamant that Apple will lower their prices, but there's no long-term benefit for them to intentionally devalue their own flagship product. People will buy the new iPhone(s).

No I'm saying they are stupid if they don't. Upgrade cycle for phones is now every 4 years but services is a monthly charge.

It's in their interest to earn an extra $10-$20 in services a month as opposes to a measly $100-$150 once every four years on a hardware upgrade.
 
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No I'm saying they are stupid if they don't. Upgrade cycle for phones is now every 4 years but services is a monthly charge.

It's in their interest to earn an extra $10-$20 in services a month as opposes to a measly $100-$150 once every four years on a hardware upgrade.

How can you be so confident that your model is representative of the entire world? My upgrade cycle is 3 years. I do not pay Apple for any services.
 
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No I'm saying they are stupid if they don't. Upgrade cycle for phones is now every 4 years but services is a monthly charge.

I doubt that (And where are you getting ‘four years?). I mean, there are those who ‘hold’ their devices longer and even over four years, but I would say the majority will upgrade due to battery degradation and or hardware problems long before four years. Now, the iPhone is fairly well-made and doesn’t experience that many problems, but carriers are making it much easier to upgrade well before four years with trade-ins/promotions/carrier incentives.
 
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How can you be so confident that your model is representative of the entire world? My upgrade cycle is 3 years. I do not pay Apple for any services.

On average the realized upgrade cycle is heading for 4 years. Talking average consumers - not the % who don't buy any services, storage, cloud services or apps.
 
On average the realized upgrade cycle is heading for 4 years. Talking average consumers - not the % who don't buy any services, storage, cloud services or apps.

Assuming that is true, how does that prove your idea that Apple should lower the prices of the new iPhones? Have you thought about the tariff implications? What about the brand value in comparison to competitors?
 
Assuming that is true, how does that prove your idea that Apple should lower the prices of the new iPhones? Have you thought about the tariff implications? What about the brand value in comparison to competitors?
that's a great argument because higher hardware prices = more tariffs.
no tariff on US based services.
 
Assuming that is true, how does that prove your idea that Apple should lower the prices of the new iPhones? Have you thought about the tariff implications? What about the brand value in comparison to competitors?

Apple may absorb the initial tariff fee to offset the overall cost, but that member you quoted doesn’t have any empirical data indicating the upgrade trend is ‘every four years’ before somebody upgrades, there’s way too many tendencies that counteract that point I listed above.
 
Apple may absorb the initial tariff fee to offset the overall cost, but that member you quoted doesn’t have any empirical data indicating the upgrade trend is ‘every four years’ before somebody upgrades, there’s way too many tendencies that counteract that point I listed above.

I think he’s just quoting the articles that pop up when he Googles them. I’ve enjoyed my time reading his nonsensical responses this morning... :D
 
Apple will take it's cue from three big pieces of data:

- Google has finally had success with Pixel by selling lower price models. Consumers respond to lower prices
- Last years price rise was more than offset by decreased unit volume. So much so that Apple actually stopped reporting unit volumes.
- Services is an increasingly important part of profits. They can afford to lose a little on hardware if they grow share in services. One extra iCloud, Apple Music and soon Apple TV subscription is $20-30 extra a MONT vs $100 in profit margin on hardware.
- Emerging markets are much more price sensitive and they are losing too much share in India, China and LATAM to knock offs.
- A lot of the folks that used to get an iPhone every year - almost trained like pavlov's dog to buy no matter what are questioning this. Especially this year when we have yet a 2nd S year- price reduction keeps people in the "habit".

Prediction for 2019
iPhone (XR) $599.
iPhone Pro $850 .
iPhone Pro+ $999

I honestly think the prices will be exactly the same as last year. The lower end phone especially. If THAT one was the biggest seller last year...why change it? Even with I guess OLED screen this year, they will keep the price the same.

The 2 higher ends, these did not sell as much as XR. But I dont see a reason for them lowering the price.
Hey...who knows. No rhyme or reason when it comes to pricing anymore I guess.

Maybe that "big "pro" version flagship DOES go up $100? ($1199 . ouch!)
ugh.

5Prtdbh.png
 
Given their recent focus on services, it would make sense to lower prices. For example, from 749 to 699 for the XR, and 899 and 999 for XS and XS Max. Nothing too crazy.

If they don't lower the prices, I would expect 128GB storage standard.

And if they don't do that, at least gives us a Lightning to USB-C cable and the 18W adapter.

If they don't do any of these three, then please ignore my prediction.
 
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Here’s what I think

Terrible 2018 sales - lower prices for 2019 iPhones.
As expected 2018 sales - no change in prices
Great 2018 sales- raise prices for 2019 iPhones
 
Given their recent focus on services, it would make sense to lower prices. For example, from 749 to 699 for the XR, and 899 and 999 for XS and XS Max. Nothing too crazy.

If they don't lower the prices, I would expect 128GB storage standard.

And if they don't do that, at least gives us a Lightning to USB-C cable and the 18W adapter.

If they don't do any of these three, then please ignore my prediction.
That seems a fairly reasonable bet on the Pros price wise. I also don't think it's reasonable for Apple to start the storage on a "PRO" device at 64gb. Especially given huge drop is storage prices.
 
If they were going to lower the prices (and I agree that they should), I think they would have dropped the prices on the current models midcycle. It makes no sense to charge 999 for the Xs one day and 899 for the 11 the next.
 
If they were going to lower the prices (and I agree that they should), I think they would have dropped the prices on the current models midcycle. It makes no sense to charge 999 for the Xs one day and 899 for the 11 the next.
Why not? They just did that with the MacBook Air.
 
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