Other iPhone Price Prediction on September 10th f

[AppleHaterLover]

If they were going to lower the prices (and I agree that they should), I think they would have dropped the prices on the current models midcycle. It makes no sense to charge 999 for the Xs one day and 899 for the 11 the next.

If Apple did that mid-cycle it would be a public image disaster.

They partially solved this issue in the US with the IUP - and if you're getting an iPhone through a carrier, there are all sorts of buy-1-get-1 deals.

In other parts of the world where people buy their phones outright, you can get iPhones at 20-25% off list price with official retailers (international equivalents of Best Buy), etc. Apple can sell them for reduced cost, resulting in lower prices.

I'm willing to bet only a fraction of customers in India and China are getting their iPhone straight from Apple.

 

[gregrichards]

I’m wondering if the prices might go up slightly even just to cover possible tariffs. What happens if the tarrifs start on the iphone in January? Apple is not a charity and I don't think Apple would put the prices up mid cycle. The XR is the iphone cash cow so it makes sense they might want to slightly increase the price of their best selling iphone with the iphone 11. The iPhone 11 Pro prices might go up a little too to pay for the upgrades and to justify the word Pro. But then sales are declining and people are jumping ship so is it worth the risk to raise prices? It is going to be interesting to see what happens.

 

[macfacts]

My prediction, no price change from this year. Apple won’t lower the price they will include more features.

We already know there is another camera lens. 3 of them now. That's one of the most expensive parts of any phone.
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No I'm saying they are stupid if they don't. Upgrade cycle for phones is now every 4 years but services is a monthly charge.

It's in their interest to earn an extra $10-$20 in services a month as opposes to a measly $100-$150 once every four years on a hardware upgrade.

With the iup the iPhone is already a monthly charge. And $100 over 24 months is $4 a month. People aren't going to care.

 

[I7guy]

We already know there is another camera lens. 3 of them now. That's one of the most expensive parts of any phone....

What’s your prediction?

 

[wib]

I'm not planning on getting a new iPhone until they're 5G capable. I used to buy my phones outright at the Apple Store so that I could get Sim Free. Unfortunately due to not liking the 'notch,' or more recently, not being able to justify the steep price increase, I haven't upgraded for years and still have my 7plus. It's still beautiful though... If the prices went back to the 'normal' one of about $750 it would be an easier decision for many people. For people who like to have 'the latest and greatest', why would they want to pay so much for the 'budget model'? It's not that attractive a prospect necessarily... A new SE which is truly budget priced and attainable for most, would be an easy sell though...

I think because of the way Apple were desperately trying to get people to trade in their old phones they probably should be looking at cutting their prices this time around. I'm imagining they cut the prices of the 'budget' phones so the best one is about $750 (XS Max type) then differentiate the 'pro' models with a jump to $1,000 and they will have more whistles and bells and maybe pencil support - they might even manage to hide the 'notch' (for an additional fee). Having a big price difference between the two camps might work as those who enjoy conspicuous consumption might delight in the fact that their 'base' model started at $250 more than the 'best of the rest'.

 

[macfacts]

What’s your prediction?

Price increase, higher than last year.

 

[I7guy]

Price increase, higher than last year.

I don’t think so, but we’ll see in a short 9 days.

 

[macfacts]

I don’t think so, but we’ll see in a short 9 days.

If apple doesn't raise it, then when the tariffs go into effect, apple will have to eat that cost.

If apple raises it, they can increase their profit till Dec 15 and then blame Trump for the increase.

 

[The Game 161]

If apple doesn't raise it, then when the tariffs go into effect, apple will have to eat that cost.

If apple raises it, they can increase their profit till Dec 15 and then blame Trump for the increase.

Reports are apple will eat that cost..but until it happens who knows.

 

[CTHarrryH]

The plan may have been to lower prices but due to tariffs that might not happen or not lowered as much as originally planned. So an increase even if it doesn't seem so = we'll probably never know what Apple's plans were if not the tariffs

 

[Falhófnir]

New models slot into the existing price points of the XR, XS and Max, The XR goes down to $649, the 8 goes down to $449 and the 8 Plus $569.

Some small question of whether the XS might stick around at $899 this year, but the big one is whether the 2020 iPhones will get even more expensive, considering there is a lot of new (cutting edge) tech going into them...

 

[nameischarles]

They won't lower the price, like what most others have said they'll just add more features and make it like it's a "price you're going to love".

 

[trekkie604]

Didn't the USD-GBP exchange rate tank recently? That's going to suck for those buying unlocked phones over there.

 

[saber32au]

Didn't the USD-GBP exchange rate tank recently? That's going to suck for those buying unlocked phones over there.

iPhone prices are higher (in general) for people not living in the US...

My prediction: same price (and if it does stay the same, I expect Apple to make a big song and dance about it), if not a small price increase across the board (ie $50-100 USD for some or all devices).

 

[johannnn]

Apple will take it's cue from three big pieces of data:

- Google has finally had success with Pixel by selling lower price models. Consumers respond to lower prices
- Last years price rise was more than offset by decreased unit volume. So much so that Apple actually stopped reporting unit volumes.
- Services is an increasingly important part of profits. They can afford to lose a little on hardware if they grow share in services. One extra iCloud, Apple Music and soon Apple TV subscription is $20-30 extra a MONT vs $100 in profit margin on hardware.
- Emerging markets are much more price sensitive and they are losing too much share in India, China and LATAM to knock offs.
- A lot of the folks that used to get an iPhone every year - almost trained like pavlov's dog to buy no matter what are questioning this. Especially this year when we have yet a 2nd S year- price reduction keeps people in the "habit".

Prediction for 2019
iPhone (XR) $599.
iPhone Pro $850 .
iPhone Pro+ $999

Models with “Pro” in the name, at a REDUCED price?

LOL are you new to the Apple world? Cook’s entire strategy is about increasing the price (=margin) instead of selling more units.

Do you also think that the new 16” MBP will cost less than the current 15”?

 

[gadgetfreaky]

Models with “Pro” in the name, at a REDUCED price?

LOL are you new to the Apple world? Cook’s entire strategy is about increasing the price (=margin) instead of selling more units.

Do you also think that the new 16” MBP will cost less than the current 15”?

when strategies don't work- then cos try new strategies.

And no the 16.4 incher will be 3K+

 

[AppleHaterLover]

Models with “Pro” in the name, at a REDUCED price?

LOL are you new to the Apple world? Cook’s entire strategy is about increasing the price (=margin) instead of selling more units.

Just this year they actually gave the base MBP a host of new features (Touch Bar, new processor etc.) and kept the price. Maybe they'll do the same with the iPhone.

 

[44267547]

iPhone prices are higher (in general) for people not living in the US...

My prediction: same price (and if it does stay the same, I expect Apple to make a big song and dance about it), if not a small price increase across the board (ie $50-100 USD for some or all devices).

Did people not pay attention to what Tim Cook said back in January in 2019? He said they were going to revamp their trade-in policy/services, basically realizing that there is a ‘stop-gap’ with those upgrading their iPhones. So I agree that they won’t change their price point necessarily, but they have to create an alternative to make it more lucrative for the consumer to want to upgrade through trade-ins. . So I suspect Apples will spend time during the keynote on this topic.

 

[johannnn]

iPhone prices are higher (in general) for people not living in the US...

Do you have data on this?

- iPhone XS Max in Sweden: 14001 SEK.
- Without our 25% tax: 11200 SEK.
- Without our stupid 3 SEK per gigabyte rule: 11080 SEK

- IPhone XS Max in USA: $1099 -> 10775 SEK

So although the price has increased here due to USD-SEK variation, we definitely don't pay any "outside-US fee". Just a 20 bucks difference, which can be explained by the prices not being normalized for today’s currency rate yet.

 

[AppleHaterLover]

Did people not pay attention to what Tim Cook said back in January in 2019? He said they were going to revamp their trade-in policy/services, basically realizing that there is a ‘stop-gap’ with those upgrading their iPhones. So I agree that they won’t change their price point necessarily, but they have to create an alternative to make it more lucrative for the consumer to want to upgrade through trade-ins. . So I suspect Apples will spend time during the keynote on this topic.

I hope so because I intend to trade-in my XR for an 11 Pro max on the 21st (I can't live without my phone) and I'm praying Apple will give me at least $400 for it.

 

[Moonjumper]

Didn't the USD-GBP exchange rate tank recently? That's going to suck for those buying unlocked phones over there.

They have tanked compared to most currencies, and as Apple generally includes the exchange rate differences at the point of new products, Apple are likely to raise their prices significantly here. But everyone else will also over the coming period.

 

[ksec]

To reply to all of OP's comment

This is what mainstream media wants you to think. Except it is not true, and I am not sure why it keep getting posted after this has been explained again and again.

Apple doesn't sell services to its iPhone sales / shipment, which is what you are trying to say a declining iPhone, whether it is by revenue or by unit, will have a detrimental effect on its services.

Apple sell its services to its Active User base, which as of last official reported number is sitting at 900M and still growing. They keyword here is growing. Apple reported to have an increase in Active user in all of their Operating region. The word operating here means countries or region with Apple Store. And they will likely reach 1 billion Active iPhone user in 2020, which was something I half jokingly projected in 2016, never thought it could really happen.

And for Datapoint, there are roughly ~3.5 Billion Smartphone user worldwide.

So Apple could have less iPhone sold, but as long as their customer are still living within Apple's ecosystem. They will be fine.

And just another note, Apple has been extremely conservative in their iPhone est and guidance. And hence all of their YoY drop are still within their own guidance, with the exception of last Q4 where they had to issue a warning. And in all cases iPhone has been doing better than even Apple's own internal expectation, apart from China.

And to my prediction of iPhone price,

$769 - iPhone 11
$999 - iPhone 11 Pro
$1099 iPhone 11 Pro Max

All starting with 128GB - so you are getting a better deal than last year, and those storage will be much needed to provide better experience on Apple Services such as Game and TV.

So depending on how you view it, iPhone 11 has a price hike from last year's entry level $749, or price drop of $30 from last year's XR similar storage capacity of 128GB.

And China will get a slightly better official pricing than last year.

And this exclude any effect from Tariffs. So US pricing may be different, but international pricing should be same as last year. Assuming your currency had similar value agains the USD in the past 12 months.

 

[Elitegate]

Do you have data on this?

- iPhone XS Max in Sweden: 14001 SEK.
- Without our 25% tax: 11200 SEK.
- Without our stupid 3 SEK per gigabyte rule: 11080 SEK

- IPhone XS Max in USA: $1099 -> 10775 SEK

So although the price has increased here due to USD-SEK variation, we definitely don't pay any "outside-US fee". Just a 20 bucks difference, which can be explained by the prices not being normalized for today’s currency rate yet.

Yes. In live in Germany. iPhones are 200$ - 400$ more here. With similar pricing for the UK / France / Spain / Italy etc... 64 GB Xr is 749 $ in the US. It's 849 € in Germany that equals to 930 $. 64 GB Xs is 1149 € / ~ 1260 $ and 64 GB Xs Max is 1249 € / ~ 1370 $. And they are all 64 GB. 512 GB Xs Max sells for 1649 €, that's 1800 $. I'm not going to fly to the US to buy an iPhone. So when i buy an iPhone unlocked in let's say the Apple Store i keep them for a long time (3 - 4 years) also because of high prices. And after my 6s nearly died on me (had it for 3 years) i looked at a new iPhone and while i liked the Xs Max 256 GB, i refused to pay nearly 1600 $ (!) for it. So i got the 256 GB 8 Plus instead and that one was close to 1100 $. And US people are complaining about 1000 $... i mean, sure, it's expensive. But not over-the-top crazy expensive if you ask me. If you live in the US you can consider yourself lucky. I'm actually OK with a 1000$ price. I'm not OK with 1500$ or more.

 

[gadgetfreaky]

Yes. In live in Germany. iPhones are 200$ - 400$ more here. With similar pricing for the UK / France / Spain / Italy etc... 64 GB Xr is 749 $ in the US. It's 849 € in Germany that equals to 930 $. 64 GB Xs is 1149 € / ~ 1260 $ and 64 GB Xs Max is 1249 € / ~ 1370 $. And they are all 64 GB. 512 GB Xs Max sells for 1649 €, that's 1800 $. I'm not going to fly to the US to buy an iPhone. So when i buy an iPhone unlocked in let's say the Apple Store i keep them for a long time (3 - 4 years) also because of high prices. And after my 6s nearly died on me (had it for 3 years) i looked at a new iPhone and while i liked the Xs Max 256 GB, i refused to pay nearly 1600 $ (!) for it. So i got the 256 GB 8 Plus instead and that one was close to 1100 $. And US people are complaining about 1000 $... i mean, sure, it's expensive. But not over-the-top crazy expensive if you ask me. If you live in the US you can consider yourself lucky. I'm actually OK with a 1000$ price. I'm not OK with 1500$ or more.

remember - prices in the US

Do you have data on this?

- iPhone XS Max in Sweden: 14001 SEK.
- Without our 25% tax: 11200 SEK.
- Without our stupid 3 SEK per gigabyte rule: 11080 SEK

- IPhone XS Max in USA: $1099 -> 10775 SEK

So although the price has increased here due to USD-SEK variation, we definitely don't pay any "outside-US fee". Just a 20 bucks difference, which can be explained by the prices not being normalized for today’s currency rate yet.

yep most people don't count VAT or other taxes - also the US price does not include an extra 10% charged in most states. so that 1099 phone - you are really paying USD $1250 or so.

 

[Elitegate]

remember - prices in the US

yep most people don't count VAT or other taxes - also the US price does not include an extra 10% charged in most states. so that 1099 phone - you are really paying USD $1250 or so.

Yeah i know that we pay 19% VAT and the US sales tax varies by state and also is applied at the time of purchase / sale. It's not listed otherwise. The highest one is around 10%, i just used google. That's like an extra 100$ - 200 $ maybe. So we pay 19% tax, US people only 10%. And even that is much.