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redheeler

macrumors G3
Oct 17, 2014
8,666
9,340
Colorado, USA
I do not see why adding the 128GB tier in between 64 and 256 would mean 256GB and 512GB would have to be more expensive.

64GB: US$999
128GB: US$1049
256GB: US$1149
512GB: US$1349

They are the prices we are likely to get, just with the 128GB version not existing. A set price per GB for multi-tier upgrades is consistent with other products, like the 2018 MBP.

Of course, these prices are still hard to swallow.

64GB: US$999
256GB: US$1099
512GB: US$1229

or even lower would make the up-sell a lot easier to swallow, and may end up recouping the lost revenue in costs in extra purchases of higher tier models.
Apple's strategy is clear: charging $1,149 for 256 GB and justifying it as a huge jump from 64 GB, while in reality the majority of iPhone users wouldn't need any more than 128 GB at $1,049.

I really wish Apple would stop price-gouging on storage. 128 GB SSDs in MacBook Pros, 5400 RPM HDDs in iMacs, etc. But as long as the strategy keeps working, Apple will keep prioritizing profit over the user-experience of base-model products.
 
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DNichter

macrumors G3
Apr 27, 2015
9,385
11,184
Philadelphia, PA
Ditto. 64 GB phone + 200 GB iCloud plan = flawless for me.

I used to want everything on my device until I realized I rarely utilized those massive music/photo libraries Now I can just stream media or pull photos down from the cloud. For music, I have about 10 GB of music downloaded on my device just in case I have shoddy service. A few movies for my kid if we’re on road trips. Works great for me.

Yup, same for me. I never even think about storage.
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Apple's strategy is clear: charging $1,149 for 256 GB and justifying it as a huge jump from 64 GB, while in reality the majority of iPhone users wouldn't need any more than 128 GB at $1,049.

I really wish Apple would stop price-gouging on storage. 128 GB SSDs in MacBook Pros, 5400 RPM HDDs in iMacs, etc. But as long as the strategy keeps working, Apple will keep prioritizing profit over the user-experience of base-model products.

The best you can do is not buy it. They’re a business. If it’s really that offensive to customers, they won’t sell and they’ll have to change their practices.
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Interesting thread. To all the people who say 64gb is enough I feel like you are missing OPs original intention. 128gb should be the base storage at the$899/$999 price point. You would still get the base model for the same price, but your storage would double. I understand everything everyone is saying about Apple's pricing and profits, etc. but being able to say that they're offering twice the storage for the same price and doubling that storage for the same price as last year would be a good PR move.

You’re right, but nobody should expect them do that, for obvious reasons.
 

MEJHarrison

macrumors 68000
Feb 2, 2009
1,522
2,723
Interesting thread. To all the people who say 64gb is enough I feel like you are missing OPs original intention. 128gb should be the base storage at the$899/$999 price point.

I absolutely understand that. It seems wise on the surface. They would essentially get twice as much memory for the same price as last year. That fact isn't lost on me.

But what a waste of memory! Plus, if there are millions of users (total guess) who are fine with 64GB, why should Apple spend more money to give those users something they don't need and aren't requesting? I have to believe that Apple would pay some amount more for 128GB vs 64GB. And if it's the base model, they either raise prices (unpopular move last year) or eat the extra cost themselves. Just to give users something they don't desire. Apple spending their own money just to be nice to their users doesn't sound very Apple to me. Plus, that's less reason for those people to take advantage of cloud services.

I'm not a fortune teller and I don't work for Apple, but I am curious to see what Apple does tomorrow. Either way, I'm still going 256GB if I decide to upgrade this year. And I don't need more than 128GB at the moment.
 

Sensamic

macrumors 68040
Mar 26, 2010
3,072
689
They just added 64GB as the base storage last year, so no, they won't change that this year. It will take a long time for them to add more storage as the base option.

But hey, I'm happy with a 200/300€ phone with 4GB RAM and 64GB storage. Thanks android!
 

ryanwarsaw

macrumors 68030
Apr 7, 2007
2,746
2,441
My guess is 64/128 GB for the XC and 128/512 for the more expensive phones.This way they can force the people with 256 8s and X to upgrade to 512. Fore people with the 128 6 and 7 if they consider buying the XC will need to get the 128 to be able to fit everything.

For this reason I stuck at 64Gb when I bought my 8+. If I buy another phone it will always be the lowest tier of storage in the future. The price of iCloud is almost making it irrelevant these days anyway. But yeah I like my old phone data to fit in my new phone.
 

Sackofnickels

Suspended
Jul 13, 2018
285
492
If the Xs Max comes out with 64gb starting, that will be an absolute insult.

£1000-1100 phone with 64gb is unacceptable in today's markets.

They made the same mistake with the iPhone X, no surprise sales were way lower than what they expected, and no surprise they are discontinuing the X. People were forced to get the 256gb model because 64gb simply wasn't enough for power users who were spending £1000 on the base model.

Currently using 80gb out of 128gb, so I would hope for the base model to be 128gb.

So what do we think, base model iPhone Xs Max starting at 64gb or will they do the right thing and start it at 128gb?

If they sell a Macbook with 128gb of storage and call it a "Pro", anything is possible.
 

snowtrooper1966

macrumors 6502
Oct 13, 2011
277
188
Clarksburg, WV
I had the 128GB 7+, and had 9k photos and 3k+ songs. When I ordered the X 64GB I decided it was finally time to unify my photos with my Mac and put it all in iCloud. After a year of using it this way, I have 39GB of available space on my X, and as I am around 117Mbps WiFi 99% of the time, I have actually noticed the device is a lot faster without all the on board storage being taxed.
YMMV
 

itsmilo

Suspended
Sep 15, 2016
3,985
8,731
Berlin, Germany
If they do end up calling it Max, it should come in 128 GB and 512 GB options. 64 GB doesn’t highlight „Max“ at all.

I am hoping 64 GB modules will be more expensive than 128 GB soon because the demand in general for those gets lower which might raise its price? Idk
 

blairh

macrumors 603
Dec 11, 2007
5,972
4,472
I don’t need anything more than 32 GB honestly. I stream my music now with iTunes Match. I upload my pics and vids to Dropbox manually weekly.
 

bushman4

macrumors 601
Mar 22, 2011
4,147
3,952
if You really feel it’s insulting. Don’t buy it!! Just because Apple charges a certain price for certain specs doesn’t mean it’s right
 

The Game 161

macrumors Nehalem
Dec 15, 2010
31,000
20,181
UK
If they do end up calling it Max, it should come in 128 GB and 512 GB options. 64 GB doesn’t highlight „Max“ at all.

I am hoping 64 GB modules will be more expensive than 128 GB soon because the demand in general for those gets lower which might raise its price? Idk
Don’t see them removing 256GB be annoyed if they do lol

Would have to get 512GB otherwise
 

eyedoc2020

macrumors regular
Sep 12, 2015
244
346
NOVA
Yeah if you’re using the phone to it’s full snapping Live Photo’s and recording 4K60 video 64GB is really too little for comfort. With the X already commanding a premium I’d have thought they would have started with 128 as a show of good faith. If the XS plus really starts off with a 4 digit price tag it just makes it all the more eye watering.

If the base X starts at 999 and only has 64 GB, it may be time to start moving away from Apple. There are just better options at this point.
 
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Falhófnir

macrumors 603
Aug 19, 2017
6,146
7,001
If the base X starts at 999 and only has 64 GB, it may be time to start moving away from Apple. There are just better options at this point.
If it’s still 999 you’re effectively getting more for your money with the plus model, so maybe not so bad, but if it goes into 4 digit territory I don’t think it’s worth it. If you’re paying 1,299 (same as an entry MBP) for the 256GB model that’s pretty insane... I would consider for most people the ‘entry’ model/ cost is whatever they want for 256GB - 64GB doesn’t really let you use the phone to its fullest, even with cloud storage
 
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