Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I don't think the iPhone 15 Ultra is a real thing. Casings were leaked a few weeks ago and there were only 4 sizes, not 5. Also, the only sites reporting on an iPhone 15 Ultra release are sketchy/clickbaity ones.

An iPhone 15 Ultra doesn't make sense, not unless it replaces the Pro Max I suppose. The Apple Watch Ultra exists because people who do a lot of sports wanted something more rugged with better battery life. I understand why that product was made.

But making an iPhone 15 Ultra doesn't have any specific use cases like that. Who would they be appealing to? It's like that $10,000 Apple Watch they released in the early years and then discontinued. Not enough people willing to buy something at such an inflated price with no specific use case.
 
  • Like
Reactions: EedyBeedyBeeps
Iphones haven't changed in years they all seen the same nothing new every year nothing like android devices give us.
 
Problem is that there's a huge list of iOS apps used by pros in many fields that have no Android version. The reason is that Android is a development and support nightmare by comparison.

Count me among the throng of those who most definitely do not want iOS to 'open…up'. Then it becomes 'like virtually any other operating system'. No thanks.

Not an Android hater but many of the apps I use are only found on iOS and iPadOS.

I am not talking about small time developers. Large companies, too. Here in the Silicon Valley, I hear this a lot. As the head of development for Yamaha/Steinberg put it:

Of course, there are apps that are only on iOS just like with Android. There are apps that I use everyday that don't really have an iOS equivalent, or at least nothing that works as well.

The other great thing about being able to install apps from anywhere is getting apps that aren't usually available in your region. Travelling and living abroad for short periods of time was much easier on Android. You can find essentially any app from any region quite easily. iOS was a pita having to change region.

I don't really see how opening iOS up would be bad for the user. If someone wants to keep it 'within the system' they can just stick to the app store. Clearly it's only for that sweet $$$ that Apple wants to limit apps to it's own app store. From a consumer perspective I don't understand how anyone can defend this.
 
  • Haha
Reactions: mikehalloran
That’s because YOU GOT AN IPHONE 14 PRO MAX 8 MONTHS AGO.

I’m not sure if you’re aware, but buying a new flagship phone every year is a waste of three things;
  • Money
  • Expectations
  • Usage of your current excellent device
FCOL, you’re thinking of ditching the 14PM/Ultra after only 8 months? Have some self control. You don’t need the 15PM.
That's a judgement call that varies for everyone.

I have happily resold my iPhone every year and bought the new flagship.
 
No, not really interested unless they reveal something the rumors have singularly failed to do. Looks purely iterative (if the rumors are true) and the effort being put into hyping the new phone (based purely on rumors) is really annoying. Bottom line is that if you are on an older phone (iPhone XS or 11 or earlier) then it might be worth considering. But so far, if you are on a 12, 13 or 14 I would just sit around until you need a new phone, because what you have works well and the new phones do not add anything significant. (5G was added in the 12 so even that is not a reason to upgrade). Cynical, yes, but realistic and you should wait for something really new, not just putting a different socket on the phone, along with pointless camera spec. upgrades etc.

Pretty much how I feel. Overall, I happy with my 14 pro max and will meet my needs until the 16 next year.


Apple doesn’t make phones for last year’s phone buyers, and once you realize that you’ll be much happier.

Yeah, even Apple knows the number of people upgrading yearly has dropped dramatically since the early years when people camped out for iPhones.

Of course there will be a handle full of people who upgrade yearly who will make topics after the initial honeymoon phase wears off expressing buyers remorse or rage at Apple for not doing anything “new” with the iPhone 15.

It happened last year with the 14 pro max where many tech reviews implied or outright said that if you had a 13 pro max it wasn’t really a need to upgrade. Yet, here on macrumors there were a few topics with people expressing buyers remorse or raging that Apple didn’t do enough. If you want more bang for your buck with iPhones, it’s best to upgrade every 2-4
 
I have happily resold my iPhone every year and bought the new flagship.
How many years have you done this for?

& what’s changed in terms of the difference you pay to get the new model after trade? Has it stayed consistent or gotten better/worse?
 
If we do get the Ultra, this will be the very best that Apple can offer which could help reengage interest for not only this years models but future models too for trickle down features.
 
Apple doesn’t make phones for last year’s phone buyers, and once you realize that you’ll be much happier.
Yup. I think the last time there was a quantum leap between generations it was the 7-> X. Even before that the best leaps were every two years - going back I’d argue to even the original.
The cadence has changed.
 
There may be just as many or maybe even more differences between the 15 and the 16, such as bigger screen, upgraded screen technology, WiFi 7, smaller island, upgraded camera system and a tighter integration to Apple’s VR/AR efforts. Currently having 14 Pro Max, I’m going to wait for the 16.
 
I love foldables but they are super expensive
This makes me wonder where you are. In Switzerland, where I live, foldables are significantly cheaper than iPhones.

Samsung just launched the Flip and Fold 5 and they're already heavily discounted and (much) cheaper than the 14 Pro.
 
I'm excited in the sense that I'm always excited to see new Apple products, even if I have no intention of buying them. The fact is that with rumors and leaks and incremental updates, the actual differences are not so interesting, but I still like seeing how the product lines improve over the years.
 
  • Like
Reactions: Crow_Servo
Of course there will be a handle full of people who upgrade yearly who will make topics after the initial honeymoon phase wears off expressing buyers remorse or rage at Apple for not doing anything “new” with the iPhone 15.
Spot on with this. Reading through all the ridiculous posts shortly after release day is like Christmas coming early every year. I'm honestly on the edge of my seat in anticipation of the first "I'm returning my iPhone 15 Pro" thread.

I distinctly remember last year, folks were returning the phones en masse over features that were addressed DURING the keynote. Or for things that they could've simply Googled, prior to purchase. I don't expect this year to be any different.
 
Spot on with this. Reading through all the ridiculous posts shortly after release day is like Christmas coming early every year. I'm honestly on the edge of my seat in anticipation of the first "I'm returning my iPhone 15 Pro" thread.

I distinctly remember last year, folks were returning the phones en masse over features that were addressed DURING the keynote. Or for things that they could've simply Googled, prior to purchase. I don't expect this year to be any different.
I’m sure they were in the minority.

Most people don’t like giving up status symbols that easily.
😏
 
Is thunderbolt stupid to hope for? Kind feels like a pipe dream. Is there any hard evidence for this?
 
Last edited:
Yeah I’m even excited about new phones I’ll never buy, like some of the Chinese phones debuting recently or the Fairfield phone that isn’t sold or supported in the US. I like tech or I wouldn’t be here, usually every morning, with my coffee reading all the rumors. I don’t have to own or buy everything to get excited about it.

I’ve been dreaming of all this stuff since I was a little kid watching the original Star Trek, which debuted near my birthday. I watched home computing be invented and evolve to what we have now. It will never not be exciting to me.

Where a lot of people see stagnation, I see refinement and fine tuning. Eventually we probably will move away from the slab form factor to foldables or something else. But for now, I’m watching an evolution take place. Each stage, no matter how incremental, is of interest to me.

And it’s exciting because I’m watching something evolve that once existed only in the fiction of my childhood: a powerful computer that can connect a person with the whole world yet can fit in my hands. Hell yeah! I’m excited!

Wanted to try out the Honor Magic V2 till I found out it’s not coming to the US. :(
 
  • Sad
Reactions: 5105973
How many years have you done this for?

& what’s changed in terms of the difference you pay to get the new model after trade? Has it stayed consistent or gotten better/worse?
It'll be 18 years with the iPhone 15 flagship.

The weakest years for resale were iPhone 11 & 12. The best year for resale was the iPhone X followed by the 4.

The value of having AppleCare for resale has dropped quite a bit over the years as the phones became more reliable and Apple's discounted battery swap price became more well known.
 
  • Haha
Reactions: JapanApple
Yup. I think the last time there was a quantum leap between generations it was the 7-> X. Even before that the best leaps were every two years - going back I’d argue to even the original.
The cadence has changed.
You might be right [for the top of the line models]...

iPhone > iPhone 3G. The 3G had 3G networking capabilities vs. EDGE ("fast" internet), GPS, and according to MacTracker, "microphones" [typo though, since the 3GS doesn't have microphoneS?]. Clearly, a must upgrade.

iPhone 3G > iPhone 3GS. The 3GS has video recording, and a 3.0 Megapixel camera. Not really an upgrade from the 3G.

iPhone 3GS > iPhone 4. The iPhone 4 has a 0.3 megapixel front camera, a 5.0 megapixel back camera, two microphones a digital compass. Clearly an upgrade over the iPhone 3GS, and a massive upgrade over the 3G.

iPhone 4 > iPhone 4s. The iPhone 4s has 0.9 megapixel font camera, a 8.0 megapixel back camera, and GLONASS. Not really an update over the iPhone 4.

iPhone 4s > iPhone 5. The iPhone 5 has Lightning connector, a 1.2 megapixel front camera, 3 microphones, 4" screen. I think it's a worthy update over the iPhone 4s.

iPhone 5 > iPhone 5s. The iPhone 5s has Touch ID. Yawn. But a big jump compared to the iPhone 4.

I think an every other year update results in a good bang for the buck.
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.