There's a lot of people on this forum who seem to think that users want to be told what to do, but I think they just want to do whatever they please and those that seem like they want to be told what to do are just people who don't care about their phone enough to try and make it do more.
Android's huge gains in market share speak to this. Only 18.8% of smartphone users around the world put up with the iPhone.
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One phone and tablet to have 18% vs the hundreds of Android devices speak volumes.