Does anybody here actually get excited by this trend? I personally find it pretty damn alarming. Having one platform control such an overwelmingly high percentage of the mobile OS market doesn't benefit the consumer in any way. And I'm not claiming we should all be cheering for iOS to make a huge resurgence. I don't like seeing one 2 players with one of those having over 85% of the market. Sadly, I don't see a third player breaking through in the mobile market's existing form. It took a paradigm shift with the introduction of the iPhone to shake up the industry back in 2007-2009 and I think this scenario won't change unless an outside force has the same kind of effect in the future.
It can be exciting from the perspective try GST it will push Apple to innovate, and possibly become more competitive in pricing. Samsung may be priced similar, but they bundle neat accessories, and there are constant BOGO deals.
I think pricing is where Apple needs the biggest shift, but I don't think that will happen. For example, the tablet market is shrinking, so Apple innovates and makes the two iPad pros. Great devices, but they actually raise the price of each model.
As the gap between companies narrows, pricing really starts to matter; but Apple doesn't seem willing to adapt.
We can argue over how important a darn millisecond between opening apps Margaret's, but the majority of average consumers don't care. They are happy with their galaxy, or their iPhone; and it is the average consumer that drives these tends.
We can argue all we want, but the numbers speak for themselves.