I would love it if we saw bi-annual cycles--alternate between significant hardware updates and software updates. Significant new OS updates every year is crazy to expect. Hell, adoption of new Android OS is like a snail already..think MM just hit 4% , six months after release--and now we're seeing N previews. I'd rather see Google and Apple really fine tune their software rather than feel the need to get something new out to appease investors.
Yeah, it's not a bad idea. It's interesting to consider their update models, too. Google updates their core apps directly through the Play Store and sometimes this involves major improvements or additional new features and/or redesigns, etc. As far as I know, the same thing doesn't happen with Apple & iOS. Correct me if I'm wrong. They push out .x updates for bug fixes and other minor improvements, but save their big features for the annual big number update.
So I could see Google switching from annual to bi-annual or even to just "whenever the next iteration is ready." That could be annual, 1.5 years, or whatever it is. And that might help OEMs/carriers get more caught up with software updates (I'm not sure, but I don't think it'll make a big difference. The real issue lies with the OEM/carriers). But even then, people might regard such a move by Google as slowing down or being lazy or whatever. It's unlikely we'll see this happen.
I definitely don't see Apple changing this update scheme considering their OS updates are usually a bigger deal. Unless I'm mistaken and new features/big updates to Apple's core apps come from the App Store? I don't really see anything ever.
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Really I'm not sure apple can get away with an average update. This is what the s are for and now they are forcing people to wait two years to get real major improvements? Seems a risky game with how great the S7/edge has been this year
I worry about this, too. I've been worrying about this in general for Apple.
However, you might be underestimating the strength of Apple's brand. If anyone can get away with this, it's Apple. HTC tried to get away with 3 years of incremental changes to the One M series, and they got burnt (Sony, too, one might say). But will Apple? They might! No one can predict the future, and a lot of websites and I think even some common folks are beginning to notice a discrepancy between the pace at which the competition is competing at versus the pace Apple is competing at. So... who knows.
Ultimately, though, the general public will just know it's a new and redesigned iPhone 7 -- a new number for a new generation. They probably won't know diddly about how Apple might be holding back this year for something big next year, or about how 2017 is the ten year anniversary or whatnot. Some might, but most won't. Or, most won't care. It's the latest and greatest iPhone and they must have it.
As much as we all know where the iPhone is behind in, and as disappointing as this news is (if true), I still wouldn't bet against Apple. And I've always said, that's part of the greater problem. Their brand is just that strong. They can get away with almost anything.
We'll see...
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