FORTUNE:
http://fortune.com/2016/04/18/trendforce-iphone-shipments/
Apple's iPhone Shipments Fell Off a Cliff in First Quarter
“Sales of iPhone 6s have been lackluster as the model lacks exciting new features,” the company said of Apple’s first quarter. TrendForce added that Apple itself has become “more conservative” with its smartphone inventory in preparation of launching its next handset.
So, I ask again because I'm genuinely not sure, but isn't this the first time this has ever happened to Apple? Do sales always decline this drastically in the early parts of the year for the iPhone? I feel like I've never heard of it before. I know the market is leveling off a bit so there's showdown overall, and I know the iPhone 7 will mostly likely be successful and change things for Apple later this fall but again, is this something that concerns anybody? Especially those that think money is the only indicator?
In any case, I'll take this opportunity to say, once again, what I've been saying for the longest time:
The more important question is... Should it really take these types of figures to tell you Apple might need to start doing things differently? Again, my earlier point in this thread: why is it so contentious to say Apple needs to step up? All that is is an observation made by trying the competition out. Aren't the ones who are actually trying the competition most equipped --
literally! -- to tell us that the competition is moving faster than Apple in certain areas? Do we really have to wait for sales figures to see these things? Don't we want Apple to continue being the leader in the actual technology?
I know it's tempting to see Apple's sales and imagine that nothing needs to be changed. Aren't Samsung number 1 in worldwide smartphone sales (I could be wrong; haven't looked in a while). If they still are, try to imagine if someone kept referencing that as an excuse to every thread where we discuss how Samsung can improve. What does that do for you as someone who is concerned about Samsung's shortcomings? The answer, I wager, is nothing. Similar argument can be made about Android's marketshare, which they are dominating. Google's business model is software, so that dominate marketshare leads to major sales/profits for Google, but does that excuse any of Android's shortcomings? Of course not. Why should it for Apple?
Again, I think Apple is far from doom. This is not an "Apple is doomed" forecast. I say the opposite very often. But it's precisely because I know they can get away with these things that I raise concern about it. And now, finally, the numbers are starting to show cracks. Is this what it takes? Should it be like this before we can start talking without the interruption of Apple's superior sales/profits?
Even if this is typical of Apple's sales/profits around this time of year; even if Apple continues to have record breaking sales without much innovation, my points here still hold -- maybe more so than ever if everything continues the same.
I hope fellow Apple fans are beginning to understand.