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The-Real-Deal82

macrumors P6
Jan 17, 2013
17,317
25,467
Wales, United Kingdom
Apple need to ditch the size of the 6 Plus and make the device smaller but keep the 5.5" screen IMO. It's far too big as a mobile phone and even the people I know who own it admit it's cumbersome. The Galaxy S7 edge showed what can be done and if the above rumour is true, I will be astonished Apple have recycled the same old size for a third time.

This thinner philosophy is also getting tired. Why does it need to be less than 6mm thick? Consumers want it physically smaller in its footprint, not as close to the thickness of a piece of paper.
 

epicrayban

macrumors 604
Nov 7, 2014
6,517
5,353
Apple need to ditch the size of the 6 Plus and make the device smaller but keep the 5.5" screen IMO. It's far too big as a mobile phone and even the people I know who own it admit it's cumbersome. The Galaxy S7 edge showed what can be done and if the above rumour is true, I will be astonished Apple have recycled the same old size for a third time.

This thinner philosophy is also getting tired. Why does it need to be less than 6mm thick? Consumers want it physically smaller in its footprint, not as close to the thickness of a piece of paper.

100% with you on all this.
 
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epicrayban

macrumors 604
Nov 7, 2014
6,517
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And who knows how long Apple has been planning this. I'm sure they have rough plans laid out years in advanced.

If they're moving forward with the iPhone 7 per these rumors because it's always been part of the plan, then they're picking the worse time to do this, no? In a year where they've announced their first ever crack in their all important, widely-heralded, critique-shielding finances?

I actually still wouldn't bet against Apple because I still believe that the brand is very strong, but this is all undeniably a bit worrisome. Like I've said, if anyone can get away with this, it's Apple. And that's unfortunate for us Apple fans who want Apple to lead in the actual technology instead of just profits.

Near everything I've said about Apple these past few months -- about how they're not competing at the same pace, about how in the long run this is not good for the consumer, about how their finances should not (cannot?) be the sole thing we observe, about how the Apple "fans" that defend them ceaselessly are the worse types, etc. and etc. -- should now be undeniably apparent.

I still stand by what I say: I'm the real Apple fan. I never wanted Apple to get to this point. I hope they annihilate these rumors with something amazing this Fall.
 

The Game 161

macrumors Nehalem
Dec 15, 2010
30,991
20,172
UK
Yep.

I ask again, who gets away with competing at this pace? Nobody in the smartphone industry that I'm aware of. Only Apple.

Tell me again how hardware doesn't matter? Imagine your daily driver is the Plus vs the S7E. Tell me how design and hardware prowess doesn't matter to a physical object you pick up and use in your hands every day.


92A1NwGl.png


Samsung-Galaxy-S7-edge-vs-Apple-iPhone-6s-Plus-14.jpg




P1110727.JPG.jpg


If it's all true and the iPhone 7 Pro/Plus comes out the same size as what's in the right hand, while the competition is doing what's in the left hand, well... that'd be hugely disappointing from the company that is supposed to be the leader in design and innovation.
Agreed

It's why I want one but thinking do I want note 6 more?
 
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Tsepz

macrumors 601
Jan 24, 2013
4,888
4,698
Johannesburg, South Africa
Idk about a golden era for either Apple or Samsung honestly. The mid tier market gets stronger every year. Until the Galaxy becomes the best selling flagship it's hard to say it's their era. They're getting better though, way better. But until they become the leader with mass consumers it's still the iPhone for now. But things can change definitely.
Samsung's era was the Galaxy S3/Note 2 era, they had the highest profit at that point and seemed truly unstoppable, since then they sort of platueaued, with the only the Note series seeming untouchable, until other OEMs began pumping out good Phablets.
 

Surf Donkey

Suspended
May 12, 2015
1,541
1,434
Never would have guess a year or two ago that Apple would be down and Facebook would smash earnings. Really interesting. Here's to hoping Apple bleeds a bit more. Little too comfortable on top I think. They need a fire under their ass from the top down.
 

epicrayban

macrumors 604
Nov 7, 2014
6,517
5,353
I'm not...I.agree with @Surf Donkey, want the downward trend to continue for the rest of the year as I think right now its the only way to get through to Apple.

Interesting thought. What's the saying, necessity breeds innovation? Obviously Apple isn't really in any dire danger, but it is a shame this is what it takes. And I don't mean just for Apple. Certain "fans" here, too.
 
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tbayrgs

macrumors 604
Jul 5, 2009
7,467
5,097
Interesting thought. What's the saying, necessity breeds innovation? Obviously Apple isn't really in any dire danger, but it is a shame this is what it takes. And I don't mean just for Apple. Certain "fans" here, too.

I'm addition, to further reinforce the point I'd love to see Samsung show some record profits from their mobile division, eliminate the excuse that the industry has matured or peaked.
 
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Surf Donkey

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May 12, 2015
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I'm not...I.agree with @Surf Donkey, want the downward trend to continue for the rest of the year as I think right now it's the only way to get through to Apple.

Of course this is total rumor, but if this is the iPhone 7 plus:
https://www.macrumors.com/2016/04/27/iphone-7-plus-design-drawings/

wow

I think quite a few people felt "burned" by forking out big money to go from the 6plus to 6S plus. There just wasn't much there. Fatigue is setting in to do it again for the 7 if it is this meh. Sure it will have lines, it will sell out, hype machine x 1000, but it is not going to move any barometers. Most consumers are not completely under the spell of Jony Ive Voice Overs or hyping up "Live Pictures" anymore.

Samsung gave its fans something convincing to move to with the 7. It was like fan service for them with everything they wanted. What is in these Apple 7 plans that the customers want? It is the same thing. Over and over. Even McDonalds can't pull that off anymore. Too much competition.

I think Apple stock has a downside. I don't see the SE propping up Q2 results. Buzz in Q3 will bounce it back, but if the iPhone 7 is this boring, it will go right back down. That said, it would also be a stock buying opportunity for me. Apple has the cash and the minds to do something great again.
 

Fernandez21

macrumors 601
Jun 16, 2010
4,840
3,183
Of course this is total rumor, but if this is the iPhone 7 plus:
https://www.macrumors.com/2016/04/27/iphone-7-plus-design-drawings/

wow

I think quite a few people felt "burned" by forking out big money to go from the 6plus to 6S plus. There just wasn't much there. Fatigue is setting in to do it again for the 7 if it is this meh. Sure it will have lines, it will sell out, hype machine x 1000, but it is not going to move any barometers. Most consumers are not completely under the spell of Jony Ive Voice Overs or hyping up "Live Pictures" anymore.

Samsung gave its fans something convincing to move to with the 7. It was like fan service for them with everything they wanted. What is in these Apple 7 plans that the customers want? It is the same thing. Over and over. Even McDonalds can't pull that off anymore. Too much competition.

I think Apple stock has a downside. I don't see the SE propping up Q2 results. Buzz in Q3 will bounce it back, but if the iPhone 7 is this boring, it will go right back down. That said, it would also be a stock buying opportunity for me. Apple has the cash and the minds to do something great again.
Yeah, I would be disappointed if that's the pro. I'm hoping that they start doing a model similar to their MacBook lineup. Where they have the regular iPhone 4",4.7",5.5" at their current screen resolutions and configurations, maybe make them a little thinner and bump up the camera and processors, while reducing the price by around $100-$200.

And then the iPhone Pro line would be 5" and 5.8", the bodies would be about the same size as the current ones but with much thinner bezels to allow the larger screens, the resolutions would be 1080p for the 5" and 1242x2208 for the 5.8". These would the premium handsets and have all the new bells and whistles and stay at the current prices.
 

Truefan31

macrumors 68040
Aug 25, 2012
3,589
835
Interesting thought. What's the saying, necessity breeds innovation? Obviously Apple isn't really in any dire danger, but it is a shame this is what it takes. And I don't mean just for Apple. Certain "fans" here, too.

Yes that's usually the case. Necessity brings innovation or features. The market typically determines it.
 

Surface3User

macrumors newbie
Jun 23, 2015
24
18
Hi folks

is the Galaxy S 7 a real threat to iPhone ? how many here would switch ? could I request some one who has really studied the S7 features etc, to reply. Thanks in advance. regards. Subu

I would, but that's because I don't really like iOS.
 

Tsepz

macrumors 601
Jan 24, 2013
4,888
4,698
Johannesburg, South Africa
Apple's sales market share figures are out.....
Sales are down profits are way down. The stock is losing billions.
Apple lost more market share and sales than the top 5 phone makers combined last quarter
Hopeful the iPhone SE can help stop the bleeding next quarter.

KJTnAsKl.png


http://www.idc.com/getdoc.jsp?containerId=prUS41216716
While Samsung saw profits increase 42% vs. the same time last year:
http://www.androidheadlines.com/2016/04/samsung-mobile-q1-2016-results-profits-are-up-42-yoy.html

Amazing how things have gone completely the opposite way of what the Samsung Haters around here were claiming last month, lol.

GS7 and GS7E said to be the reason, I clearly remember someone claiming the GS7 had failed, lmao!
 

jamezr

macrumors P6
Aug 7, 2011
16,077
19,072
US
While Samsung saw profits increase 42% vs. the same time last year:
http://www.androidheadlines.com/2016/04/samsung-mobile-q1-2016-results-profits-are-up-42-yoy.html

Amazing how things have gone completely the opposite way of what the Samsung Haters around here were claiming last month, lol.

GS7 and GS7E said to be the reason, I clearly remember someone claiming the GS7 had failed, lmao!
Totally agree. Isn't it amazing how many here that their response to every request to add features to the iphone is "look at sales and profits" as a reason the iphone doesn't need new features. Guys like FFR and i7guy that always respond with sales and profits in all of their arguments. They will have to come up with a new schtick now that sales profits would hold up anymore.
Samsung listened to it's customers and brought back features they wanted and was rewarded with more sales and profits.
Apple did not and lost more sales and market share than the others combined.....
 
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epicrayban

macrumors 604
Nov 7, 2014
6,517
5,353
Totally agree. Isn't it amazing how many here that their response to every request to add features to the iphone is "look at sales and profits" as a reason the iphone doesn't need new features. Guys like FFR and i7guy that always respond with sales and profits in all of their arguments. They will have to come up with a new schtick now that sales profits would hold up anymore.
Samsung listened to it's customers and brought back features they wanted and was rewarded with more sales and profits.
Apple did not and lost more sales and market share than the others combined.....

Yup. Folly either way to only argue with just sales and profit numbers. They're important to any company, of course, but they can't be the only metric. Again, how are profits a feature?

Also, I say this again because it's important and frankly because I still wouldn't bet against Apple:

Even if they did continue to post an amazing record breaking quarter, or even if they bounce back without innovation in the fall, regardless of the sales and profits, they should still try to compete as hard as we know they can. Don't we want them to be the leader in the actual technology than just sales and profits?

Regardless of the sales and profits, they are behind on hardware (who says hardware isn't important just because apple doesn't want to compete here? Remember they didn't want to compete in screen sizes either once upon a time!) and also behind on software even though this isn't as apparent.

Apple -- you want more growth? Plenty of potential customers who want the iPhone to do more, or at least match the effort in the areas where the competition is forging ahead in. There's your growth.

I really hope they don't fragment their better features to just the Pro line. That's really unfortunate for users like me who prefer mid size devices. Not to mention I can't imagine what the price of the Pro line will be at the higher storage sizes...
 
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jamezr

macrumors P6
Aug 7, 2011
16,077
19,072
US
Yup. Folly either way to only argue with just sales and profit numbers. They're important to any company, of course, but they can't be the only metric. Again, how are profits a feature?

Also, I say this again because it's important and frankly because I still wouldn't bet against Apple:

Even if they did continue to post an amazing record breaking quarter, or even if they bounce back without innovation in the fall, regardless of the sales and profits, they should still try to compete as hard as we know they can. Don't we want them to be the leader in the actual technology than just sales and profits?

Regardless of the sales and profits, they are behind on hardware (who says hardware isn't important just because apple doesn't want to compete here? Remember they didn't want to compete in screen sizes either once upon a time!) and also behind on software even though this isn't as apparent.

Apple -- you want more growth? Plenty of potential customers who want the iPhone to do more, or at least match the effort in the areas where the competition ia forging ahead in. There's your growth.

I really hope they don't fragment their better features to just the Pro line. That's really unfortunate for users like me who prefer mid size devices. Not to mention I can't imagine what the price of the Pro line will be at the higher storage sizes...
There is no doom and gloom for Apple long term. They will bounce back.....they have brand loyalty like no other company I have seen. But for the short term they needed this to give them a reality check.

Hopefully they respond with a better iphone and features their customers want! Not what Apple decides for them that they wanted.

I think this might signal the end of the 2 two year "s" cycle for them. This incremental upgrade cycle was built around the two year contract system. Apple knew it could rest and take a year off in between adding new features. They can't do this anymore. They need to "bring it" every year. I don't mean a total design overhaul every year but more than the "s" models have done so far.

As you said about the "pro" label, I totally agree. I really hope they don't respond buy fragmenting the iphone brand further with this concept. I hope they make all the new features available on all new iphones and not just a "pro" line and then charge extra for it. Huge fail imho.....

Apple is taking the hits on all product lines.... iPad sales are down.... Mac sales are flat

Apple watch sales have tanked YoY....

https://www.macrumors.com/2016/04/28/apple-watch-vs-android-wear-q1-2016/
 

tbayrgs

macrumors 604
Jul 5, 2009
7,467
5,097
I think this might signal the end of the 2 two year "s" cycle for them. This incremental upgrade cycle was built around the two year contract system. Apple knew it could rest and take a year off in between adding new features. They can't do this anymore. They need to "bring it" every year. I don't mean a total design overhaul every year but more than the "s" models have done so far.

I don't think so--hell, Samsung just basically adopted the same strategy with the S7, devices that are physically very close to their previous models. I think expecting these OEMs to overhaul the physical design of their phones every year is unrealistic and not cost effective for the companies themselves. The Galaxies added back removable storage and changed their camera. The iPhone also had a new camera, a new TouchID sensor, and added Force Touch. Both had their requisite internals updates. Don't really see anything dramatically different. And hasn't every S model outsold it's predecessor?

As you said about the "pro" label, I totally agree. I really hope they don't respond buy fragmenting the iphone brand further with this concept. I hope they make all the new features available on all new iphones and not just a "pro" line and then charge extra for it. Huge fail imho.....

Are all Samsung phones equipped with the same functionality and hardware? Do they all have a stylus and it's associated hardware, or edge screens with the same edge software functionality? Are they all the same size? Point is that nobody has a homogenous product line and don't see what Apple is held to a different standard. And of course they will charge extra for additional features---who doesn't do that? Are the Galaxy S7 and S7 edge priced the same?

Apple is taking the hits on all product lines.... iPad sales are down.... Mac sales are flat

Apple watch sales have tanked YoY....

https://www.macrumors.com/2016/04/28/apple-watch-vs-android-wear-q1-2016/

Well, let's put it in the right context. The entire smart watch industry is down significantly YoY. Samsung's smart watch sales are also down over 50%, from a quarter when their best smart watch to date wasn't even for sale. Apple was never going to maintain that ridiculously high market share for the very same reasons the iPhone couldn't do it...it's one model vs. the entire industry.

Listen, I'm not making excuses for Apple---I'm already on record in multiple posts that I'm actually glad Apple is having these 'struggles' and hope they continue for the rest of the year---but there's an awful lost of piling on going on here and not entirely accurate info.
 

jamezr

macrumors P6
Aug 7, 2011
16,077
19,072
US
I don't think so--hell, Samsung just basically adopted the same strategy with the S7, devices that are physically very close to their previous models. I think expecting these OEMs to overhaul the physical design of their phones every year is unrealistic and not cost effective for the companies themselves. The Galaxies added back removable storage and changed their camera. The iPhone also had a new camera, a new TouchID sensor, and added Force Touch. Both had their requisite internals updates. Don't really see anything dramatically different. And hasn't every S model outsold it's predecessor?



Are all Samsung phones equipped with the same functionality and hardware? Do they all have a stylus and it's associated hardware, or edge screens with the same edge software functionality? Are they all the same size? Point is that nobody has a homogenous product line and don't see what Apple is held to a different standard. And of course they will charge extra for additional features---who doesn't do that? Are the Galaxy S7 and S7 edge priced the same?



Well, let's put it in the right context. The entire smart watch industry is down significantly YoY. Samsung's smart watch sales are also down over 50%, from a quarter when their best smart watch to date wasn't even for sale. Apple was never going to maintain that ridiculously high market share for the very same reasons the iPhone couldn't do it...it's one model vs. the entire industry.

Listen, I'm not making excuses for Apple---I'm already on record in multiple posts that I'm actually glad Apple is having these 'struggles' and hope they continue for the rest of the year---but there's an awful lost of piling on going on here and not entirely accurate info.

For the below.....Didn't Apple just lose billions? So maybe the skipping a year to add useful features is over for them.
Just because Samsung can do it doesn't mean Apple can do it and vice versa. The to be honest Samsung added features in the Galaxy S7 line up it omitted from the GS6....that it's customers wanted back. Big difference between a spec update. the added water proofing and SD Card...those were huge upgrades for them.
I don't think so--hell, Samsung just basically adopted the same strategy with the S7, devices that are physically very close to their previous models. I think expecting these OEMs to overhaul the physical design of their phones every year is unrealistic and not cost effective for the companies themselves.


The upgrades offered by Samsung in the Galaxy line this year far outweighed the features listed for the "s" model.
Best rated smartphone camera, best rated smartphone display, SD card, wireless charging, waterproofing, faster FP scanner, bigger battery.
The Galaxies added back removable storage and changed their camera. The iPhone also had a new camera, a new TouchID sensor, and added Force Touch.


Are all iphones equipped with the same features? Do they all have OIS...do they all have 3DT? All all models priced the same? the same issues you brought up below apply to the iphone. Do all the iPads have Pencil support or multi-tasking?
Then is the rumors reported here on MR are true.....the fragmentation will grow even wider for the iPhone 7 and pro models having a higher price just to get the new features.
Are all Samsung phones equipped with the same functionality and hardware? Do they all have a stylus and it's associated hardware, or edge screens with the same edge software functionality? Are they all the same size? Point is that nobody has a homogenous product line and don't see what Apple is held to a different standard. And of course they will charge extra for additional features---who doesn't do that? Are the Galaxy S7 and S7 edge priced the same?

No they don't...and you and others have called them out for it here...Apple seems to do the same thing across product lines too....
Are all Samsung phones equipped with the same functionality and hardware? Do they all have a stylus and it's associated hardware, or edge screens with the same edge software functionality?


I am not sure this is true this year? Didn't Apple just lose more market share than the top 5 phone makers combined?
And hasn't every S model outsold it's predecessor?


Apple chooses for it to be this way. They choose not to license IOS. So no other company can make a phone with their OS. So the comparison is valid. This is of their choosing. I am sure a lot of phone makers would love to produce a phone with IOS.......
Apple was never going to maintain that ridiculously high market share for the very same reasons the iPhone couldn't do it...it's one model vs. the entire industry.

There is no long term doom and gloom for Apple. I have said this numerous times. They will rebound with the iPhone 8 and maybe to a smaller extent the SE.
But they are getting all the negative attention they deserve right now. Heck they are the most profitable company in the world and have been riding pretty high on that status here on MR. I don't think people should get offended when they get the negative as well......
Listen, I'm not making excuses for Apple---I'm already on record in multiple posts that I'm actually glad Apple is having these 'struggles' and hope they continue for the rest of the year---but there's an awful lost of piling on going on here and not entirely accurate info.
 

epicrayban

macrumors 604
Nov 7, 2014
6,517
5,353
Are all Samsung phones equipped with the same functionality and hardware? Do they all have a stylus and it's associated hardware, or edge screens with the same edge software functionality? Are they all the same size? Point is that nobody has a homogenous product line and don't see what Apple is held to a different standard. And of course they will charge extra for additional features---who doesn't do that? Are the Galaxy S7 and S7 edge priced the same?

I was speaking more to the dual camera, for the record.
 

tbayrgs

macrumors 604
Jul 5, 2009
7,467
5,097
I was speaking more to the dual camera, for the record.

That's fine but you can't cherry pick features for the argument. The iPhone 'Pro' would have a unique feature, same as the S7 edge having unique elements not available on the S7 (and Samsung charging more for it) or the Note having unique features not available on Samsung's other phones.
 
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