It’s an interesting question. The stats weren't entirey what I was expecting so I thought I'd reproduce them here -
Worldwide Tablet Sales
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https://www.statista.com/statistics...s-by-operating-system-since-2nd-quarter-2010/
Global Shipment Forecasts for Tablets, Laptops and Desktop PCs
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In 2024, notebook PC unit shipments are expected to amount to 186.68 million, while detachable tablet shipments are set to reach 74.02 million.
www.statista.com
Desktop vs Mobile vs Tablet Worldwide Market Share
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https://gs.statcounter.com/platform...obile-tablet/worldwide/#monthly-201208-202006
A few comments on the above chart -
It runs from August 2012 as that’s when tablet sales first started being documented.
I assume that desktop refers to computers and that it includes laptops.
Tablet Vendor Market Share
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https://gs.statcounter.com/vendor-market-share/tablet/worldwide
I don’t think the iPad is dying, but it does appear to have been stagnating. That probably explains why Apple decided to expand the line-up, refocus on the education market, and move into the ‘professional’ market. I think this was the right move, but it’s an ongoing process and it will take time before they see results.
In terms of the education market, it’s easy to base it on what you see where you live, but I suspect the iPad is still too expensive to compete in a lot of countries. That probably explains why there hasn't been a significant increase in sales in the last few years.
Positioning the iPad as a laptop replacement is a sensible move, a lot of people no longer require a traditional computer.
Questions regularly come up on here from people who’ve either bought or who are considering buying an iPad, but they’re not sure what they will use it for. That should be concerning for Apple. It suggests they’re not getting their message across.
I’ve always thought the iPad experience depended on the apps. If you do everything through the browser then it can be underwhelming. That does mean that you have to invest some time to find the apps which work best for you.
When the iPad first launched, I knew I wanted one, but I wasn't sure what I'd use it for. I decided to hold off getting one. By the time the iPad 2 was released, I knew exactly what I would use it for and it became an indispensable device.