If Apple does not release a new iMac by late summer/fall, a machine with some serious GPU power at least I will buy my first PC this fall as the first since a long time ago. I love the iMac. But since Im doing a lot of rendering, 3d modeling and After Effects work I want my machine to be powerful. And, now that apple has discontinued the Apple Display, not updated the Mac Pro for 3 years and the iMac is one of the most powerful machines they can deliver Im starting to feel that Apple has completely abandoned the Pro Market. I think the iMac looks beautiful, dont get me wrong, but thats pretty much all the arguments I have left (and thats even though I own a Retina iMac maxed out BTO myself). if you pay the amount for a PC as you pay for the maxed out iMac, about 4.000 which I paid, I can get a monster machine now! From what I put together, a 128gb ram DDR4 2400MHz, a top notch 32" 4K monitor, GTX 1080, 8 Core CPU 3.2GHz i7, 1tb SSD. So we are talking one extremely powerful machine. All the arguments people are always giving (and myself too) about if you include the monitor in the iMac , the price isnt actually that bad, .... just doesn't make sense anymore. And honestly for me working with windows isnt a huge dealbreaker. Of course I think OSX is a better than Windows 10 - but not by miles. But with the completely unpredictable release dates of apple hardware and being late to the game almost every time with new hardware, Apple is starting to feel less appealing to me. I mean nobody in their right mind would buy the top priced Mac Pro today, the two GPU's perform less than a GTX 1080 together and you must pay so much for so little!
If Apple would take the pro market more serious, their BTO should always be up to date with new hardware. I mean they build your machine after you order it anyway. They could at least do that! I understand the secrecy to hyped consumer gadgets, but I dont understand secrecy to the pro market. its not like Im sticking to apple because of surprises when it comes to my working machine.
So, I have my money ready to get a top of the line iMac this fall, if apple is offering (and Ill gladly pay 4-5000 for it, if it is a proper product). If nothing shows up, and they keep selling outdated ****** hardware for stupid prices, and all we see is a snooze-worthy iPhone 7 this fall...I've decided to stop using Apple as a work/pro product and simply stick with their "toys" for now. Sadly pro machines and OSX was what made me jump to apple in the first place, and now what probably will make me stop being an apple evangelist. Ive always said to friends that asks that they should try apple and Ive converted a lot of people. But today, only non-nerds, parents and oldies who only gonna use the machine for facebook and browsing and text based programs should buy an apple, nobody that needs a proper machine for heavy lifting should consider Apple imo - too costly.
Sorry, had to get this off my chest.