Higher brightness (or nits) does not mean better. Higher dynamic range does not mean better (especially if you can't display blacks and gradients correctly). If you have 10,000 nit master and show it on a 1000 nit display, do you know what happens? You should look it up before you decide one technology is better than the other.
Typically in this scenario TV does dynamic tone mapping apply to the image so that 10,000 nit master can display on lower nits tv. Tone mapping preserve the detail lost by blown out image. Dolby Vision does this dynamically on the content.