M1 Max branding is stupid

[Bandaman]

I like it. ¯\_(ツ)_/¯

 

[madebybela]

Tbh I like the sound of "M1 Pro" more than "M1X" for some reason, but I agree its still silly, and things are probably about to get more convoluted in the future lol oh well.

 

[boss.king]

M1 Max branding is as dumb as the whole Xbox One X / Series X naming.
Try saying this 5 times: "An M1 Max Mac beats all M1 Macs" or "A Mac with an M1 Max beats all M1 Macs"
Can you believe all the organizational layers of Directors / VPs / SVPs who approve these stupid names.

You’re right. Apple is slipping on the naming front, they’re so hung up on sticking with their modifiers that they’ve ended up applying them inconsistently, and I assume it’s only going to get worse from here.

 

[leslieg]

I actually agree. they are absolutely loving slapping Pro and/or Max on everything as of late.

You've also got: MacBook Pro with M1 Pro chip

I'm surprised they didn't call the 16 inch the MacBook Pro Max ?

 

[ksj1]

Not sure I care. They seem to have the fastest, most efficient laptops on the planet right now. I don't care what they call it if it's as good as they say.

 

[CrysisDeu]

That’s not the only problem of this name… Let me ask you: is M1 Pro or M1 Max better, just by their name? I would assume M1 Pro because it’s pro.

now imagine if we have an iPhone lineup the next year with 14, 14 max, 14 pro, 14 pro max. Guess again?

 

[boss.king]

That’s not the only problem of this name… Let me ask you: is M1 Pro or M1 Max better, just by their name? I would assume M1 Pro because it’s pro.

now imagine if we have an iPhone lineup the next year with 14, 14 max, 14 pro, 14 pro max. Guess again?

Exactly. The fact that Pro and Max don’t have a consistent definition across their products makes this confusing.

 

[Jorbanead]

IMHO it would have been better to remain closer to the iPad CPU naming convention and use M1X and M1Z, as some leakers had anticipated, in order to avoid the tongue twister "Macs with an M1 Max"...

While I like the simplicity of M1X - it doesn’t explain to average consumers/prosumers what the chip is. By attaching Pro and Max to the names, when Apple reveals M2 next year, it will be clear to consumers who are less informed in Apple marketing names that the Pro/Max variants are still better than M2. It’ll become more clear when you go through the product checkout page and see the Max is more expensive than the Pro.

 

[Sullivan0930]

should of been called
M1
Beefy M1
Thicc boy M1

solves everything.

 

[zzemman]

While I like the simplicity of M1X - it doesn’t explain to average consumers/prosumers what the chip is. By attaching Pro and Max to the names, when Apple reveals M2 next year, it will be clear to consumers who are less informed in Apple marketing names that the Pro/Max variants are still better than M2. It’ll become more clear when you go through the product checkout page and see the Max is more expensive than the Pro.

It's true that M1X and M1Z are not super marketable names for people who need to choose between different CPU models at the time of purchase. But at least they don't mix the device level with the CPU level (Pro is already used for the MacBook Pro and both Pro & Max are used for iPhone models). Also "M1 Max Macs" really (really) sounds silly. I am sure there are better alternatives but wouldn't risk myself inventing new ones for fear of getting roasted in these salty forums!

 

[Apple a Day]

I think you're all missing the more obvious point here. "M1 Pro in a MacBook Pro". Redundant use of the "pro" moniker.

 

[n3sh]

I think this is very valid point. Imagine googling for m1 pro. You'll get m1 MacBook Pro as result.
I think M1X and M1Z would've been a lot better in so many ways

 

[altaic]

At least it's distinctive. Think about this: if one says "I love the M1 Macs" or "I love the M1 Max", how who you know what they mean?

It might be deliberate. The M1 Max is likely to generate lot of positive media attention. If people subconsciously associate that with all M1 Macs, then that’s a sneaky PR win.

 

[altaic]

Given the TiBook-like aesthetics they chose, that would have been super cool. Specially given how powerful they are.

And in fact I believe that the PowerBook name actually precedes the PowerPC CPUs, as the PowerBook 100 used a Motorola 68k. So no reason not to use that branding!

The titanium MacBook Pro had terrible screen hinges and a hollow sounding flexible deck. Mine had more JB Weld in it than I’d like to admit (or remember). I’m really glad they didn’t give it a wink and a nod.

 

[SicTransitGloriaMundi]

Just roooooolllllls off the tongue. ?

oh yeah, but "macbook pro 14" m1pro with 10 core cpu and 14 core gpu" just rolls off the tongue so much more easily?

"hey, you ordered that new entry-level macbook pro 14" m1pro with the 8 core cpu and 14 core gpu?"
"no, i went with the macbook pro 14 m1max with the 10 core cpu and 32 core gpu instead."

 

[crazy dave]

While I don’t really care about the branding one way or the other if/when there are more chip levels than 3 … (ie the rumored huge desktop chips with multiple dies) one does wonder what the other levels will be named given the nomenclature: pro/max+?

 

[SicTransitGloriaMundi]

While I don’t really care about the branding one way or the other if/when there are more chip levels than 3 … (ie the rumored huge desktop chips with multiple dies) one does wonder what the other levels will be named given the nomenclature: pro/max+?

they'll take page from the street fighter's book: "apple super m1 max pro ultra plus" or something like that

 

[smoking monkey]

Let me ask you: is M1 Pro or M1 Max better, just by their name? I would assume M1 Pro because it’s pro.

Huh? It's obviously Max. Max = Maximum. The most. Not sure why that isn't clear. Unless you've decided to put your own definition to word.

Exactly. The fact that Pro and Max don’t have a consistent definition across their products makes this confusing.

Max certainly does. 13 Pro Max = top of the line. MBP M1 Max = Top of the line. And I reckon that come next year there will be an iPad Pro Max (12.9 model).

Again, it's pretty simple. Not really sure what the issue is. I'm not overly keen on the name, but it's very clear branding. Buy a Max and you get the best.

 

[altaic]

While I don’t really care about the branding one way or the other if/when there are more chip levels than 3 … (ie the rumored huge desktop chips with multiple dies) one does wonder what the other levels will be named given the nomenclature: pro/max+?

Maxx? Seriously, though, I think there will be several levels of branding including: various purposeful dies, an interconnect, and the resultant interconnected SoMs. I suspect the marketing teams have their work cut out for them.

 

[jmho]

Mmmmm, max-memory MacOS Monterey M1 Max MiniLED MagSafe MacBooks?

Monotonous 'M' Macintosh marketing makes me misuse my money.

 

[boak]

Pro and Max are pretty consistent. The iPhone is the outlier here.

 

[Andropov]

My main problem with this branding is that I wouldn't intuitively say that 'Max' is better than 'Pro'. I would have called them 'Pro' and 'Pro Max', but otherwise I like the branding.

 

[Bug-Creator]

I'd like to know where the naming really matters?

It ain't printed on the device so nothing "ugly" there.
If you buy one new (or used later on) the difference in price should be a strong hint into which is what and what is which.

Unless you are a tech UTuber I see 0 reason to ever say these names out lot.
Well maybe if you fell the need to make sure everybody knows that you could afford the 8k maxed out version over the 3k baseline, but thats your problem.

 

[darngooddesign]

While I don’t really care about the branding one way or the other if/when there are more chip levels than 3 … (ie the rumored huge desktop chips with multiple dies) one does wonder what the other levels will be named given the nomenclature: pro/max+?

We will have the M#, M#-Air, M#-Bionic, M#-Pro, M#-Max, and M#-Max-S

 

[darngooddesign]

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