Do you understand the idea that users want to play games on their computers? Creative pros are not the only Apple users. They also want Macs to be bought by home users, students, business people... and gaming is part of that equation. The business incentive for Apple is not direct revenue sharing but making Macs more attractive to a wider range of customers. Why would Apple showcase games such as BG3 or Metro if they had nothing to profit from?
I think you're missing their point a little.
The M1 Max/Pro can compete with the very best Windows laptops in creative work on both a sheer performance basis, as well as price, battery life and ratios between all 3 (price/performance energy/performance). That's how they're marketed and differentiated.
It doesn't help Apple at all to shift the focus and comparison to gaming. The M1 Max with 32 cores/32GB does not compete well with far lower cost gaming laptops in either performance or price, so no one is buying an M1 Max (as opposed to a Lenovo Legion with a 200 watt 3070ti or 3080ti)
because it has differentiating performance in gaming.
If you know anything at all about Macs and Apple, you'll know they're all about differentiation - even more so now with custom silicon.
Mac gaming pretty much took a bullet when Apple dropped 32-bit support, literally hundreds of games were lost. It's a long climb back to get mainstream AAA games back to the platform, and while I agree it would be great to game on these devices, and no doubt we'll get some good games in the coming years; at these kinds of prices, you're not going to pull
gamers away from their gaming devices.