I don’t understand why either. I operate out of logic and principle though.
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Mac Become an Afterthought
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Me too. Perhaps I am too much of a nerd and computer scientist rather than a bean counter. The latter, unfortunately, rule todays world.
Makes me kinda sad.
The whole vibe of Apple has changed in a major we don’t give a F about you sort of way. They’ve completely lost touch with their people.
Yup. They made computers from nerds for nerds (and all the rest of course). They were creative; sometime they made crazy things, but at least those things were sympathetic. Sort of.
That vibe is gone. I almost hate TC and his scoobies for destroying that culture.
I used Mac since my Powerbook 165C. Yes, I'm old.
I have had enough sadly. Tim wiped out some great products I'm sure because they didn't generate enough revenue. Airport series, Aperture (now that was really sad for me), upgradeable portable systems, etc.
Then I get an iPad that charges the pencil by having it stick out of the port (how the hell did they release that?). My iMac mouse has to be turned upside down to charge. If you're working and the mouse gets too low, you have to stop, flip the mouse, plug it in and wait.
I had an iPhone 6 Plus that slowed to an unusable crawl after an update. The battery would last me all day but I'm told now it slowed because of my "weak" battery? I ran it all day and had 85-90%. But I sold it before they fessed up and initiated the battery program that would have fixed it. I feel duped as I bought an iPhone 8. That one really burned me. I spent a thousand bucks because I had no idea in a few weeks a $29 battery would have "fixed" it.
Well, no need to go on and on. Everyone has their own complaints for the last 5-6 years.
I am very close to buying a Lenovo Thinkpad Extreme. Very close. Disappointing in one respect. But I am really feeling abused as a customer by Apple.
I have had enough sadly. Tim wiped out some great products I'm sure because they didn't generate enough revenue. Airport series, Aperture (now that was really sad for me), upgradeable portable systems, etc.
Then I get an iPad that charges the pencil by having it stick out of the port (how the hell did they release that?). My iMac mouse has to be turned upside down to charge. If you're working and the mouse gets too low, you have to stop, flip the mouse, plug it in and wait.
I had an iPhone 6 Plus that slowed to an unusable crawl after an update. The battery would last me all day but I'm told now it slowed because of my "weak" battery? I ran it all day and had 85-90%. But I sold it before they fessed up and initiated the battery program that would have fixed it. I feel duped as I bought an iPhone 8. That one really burned me. I spent a thousand bucks because I had no idea in a few weeks a $29 battery would have "fixed" it.
Well, no need to go on and on. Everyone has their own complaints for the last 5-6 years.
I am very close to buying a Lenovo Thinkpad Extreme. Very close. Disappointing in one respect. But I am really feeling abused as a customer by Apple.
Spin it off as a subsidiary then. However it is structured, the Mac needs to be served by its own executive team that spends 100% of their time on the Mac platform (HW and SW).
- Current Apple leadership spends more time hyping watch bands and self-funded TV shows than the Mac.
- They're so out of touch they prioritize "thin" over functional keyboards.
- It took them almost 5 years to give the MacBook Air a retina display.
- The MacPro is over 5 years dated.
The phone situation was identical with my 6s moving to a 7+. Don't get me started on taking $1k wash on the 2017 12.9" iPad Pro. I've barfed enough rage about that here.
Ah yes, the pencil charging up the lightning port's port. I could say something so utterly vulgar, but the best zinger is just spending my money elsewhere and enjoying other tech.
I almost love my Surface Laptop 2 (I think once I understand Windows more, I will enjoy it even more). The build quality, the black finish, the responsiveness, a keyboard that has some tactile feelings, a nice screen. I am so happy I decided to give the Surfaces another go (Bad pun! Bad, bad pun!) after my inexperience caused a couple of mishaps.
I think the most wonderful thing is the support in this sub forum (Thank you for hanging in there with me folks.) Knowing I am not alone and neither is anyone else who is considering breaking away. It's a little scary, and there's a learning curve, but there's so much help out there and here. I went through my five stages of grief with Apple (or maybe it was fifty five), so now I am just ready to get back to creating. Yes, I'll have to think about my machine a little more, but that's okay.
Every time I plug my Apple Pencil into the lighting port of my iPad Pro I can't help but think of this song... 
Every time I plug my Apple Pencil into the lighting port of my iPad Pro I can't help but think of this song...
That’s scary.
Not as weird or scary as his "Amazing Horse" song hahaha
These seems fitting to share here: https://www.pro-tools-expert.com/ho...g-results?mc_cid=2fd31dc36c&mc_eid=93297cc501
And you know what? I almost can physically hear the spaceship argue:
"Since the PC/computer market is increasingly becoming irrelevant (evidenced by the link above) as we are now in the post-PC area we are going to increase our investments in products with a promising future (iPhone, iPad, Apple Watch, etc) while decreasing investments in products of the past like the Mac."
Reversed chain of causality
"Since the PC/computer market is increasingly becoming irrelevant (evidenced by the link above) as we are now in the post-PC area we are going to increase our investments in products with a promising future (iPhone, iPad, Apple Watch, etc) while decreasing investments in products of the past like the Mac."
Reversed chain of causality
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I bought my first Mac just over two years ago, a MacBook Pro. When I transferred all my stuff to it from a Windows machine, I felt much like you describe. For me I still feel that way. The MacOS exceeds my expectations, and Apple as a company has gained my trust with their privacy stance.
So while Apple may not be paying as much attention to Mac since around the time you mentioned, I think that will be changing. Apple is faced with maturing markets in its primary business, phones, and must maintain value across its segments more now than ever. They are increasingly looking at service review, which requires an ecosystem.
Workstation computers are not going away like everyone started shouting ~10 years ago. There will always be a need for a full computing environment, it's just not practical to get work done solely on a mobile devise.
So I agree that they should have kept up the game for Mac and MacOS, but at least now, I think the conditions are that they will start understanding the value from the entire ecosystem, including Mac, within the context of their hardware, software, and services offerings. The next few years, perhaps half a dozen, will tell the story.
Agreed. However, its like a self-fulfilling prophecy: as we can observe right now, they don't care at all about the Mac platform which won't increase revenue.
If they cared they could rather easily increase Mac sales by a factor of 2 to 3 minimum (as discussed above). With iOS devices peaking this would then account for about a third as a lower bound. Not too bad.
A pity they do not seem to have any desire to increase Mac sales...
I've said this before, but their current notebook lineup (and 80% of mac sales are laptop form factor) just doesn't make sense to me. You have several very similar machines competing more with each other than anything in the 12-13 inch ultraportable category around $1200. MacBook, MacBook Pro without touch bar, MacBook Air, old style MacBook Air for a bit less, for a little more a slightly beefed up touchbar MacBook pro. Then you have the 15" with expensive workstation pricing that's really a half hearted effort at putting more powerful internals into a stretched ultrabook design. It doesn't seem to know what it wants to be - too expensive to realistically be a volume consumer machine, but ultimately little more than a supercharged ultrabook if we're being honest. It feels very much like a lineup that's optimised to part customers with as much money as possible, not one where each machine has a considered target audience and purpose. Another part of this (IMO) is with the exception of the old Air, the machines also all look too similar. Yeah design language and all that, but surely a few more differences (a bit of experimentation!) wouldn't be bad to help with differentiating the lineup a bit?
I guess when Apple dropped "Computer" from it's name, the writing was on the wall. Or more precisely being erased from it....
Absolutely agree. Apple for example totally ignores the education (as well as the "average consumer") market nowadays - which was a stronghold in the old days when Apple had its near death experience.
IOS devices are very likely far cheaper to bring to market, offer better margin and a guaranteed revenue stream thx to the App Store, and that's all Apple's about now...$$$$
Q-6
The price may not be as elastic as apple had thought and I don't see them enjoying high margins if they're going to entice people to buy
It looks like they have experienced this with the iPads, and actually found a solution that works; not just stretching the price up to include more features, but having dedicated basic models built to be nice options at a reasonable price, and feature rich models where the pricing isn’t so tethered by the lower end. Since doing this the iPad lineup seems more considered, there’s an option there to suit what most people want or need, be it a basic iPad for traditional iPad uses, or a pro for those who want to push into using it as their main computer. I think this will be even more so the case once the new mini launches, and if iOS 13 brings further functionality to the iPads. By contrast the Mac lineup is really lacking in options, big gaps between the machines, patchy updates, not really a lot going on OS side currently either (by contrast to iOS). They seem to be taking a bit of a ‘see what sticks’ approach by iterating very slightly different machines rather than actually making a cohesive lineup with differentiated products to suit different use cases. Even if they don’t go for a wholesale reimagining of the Mac lineup, I hope they might at least tidy it up a bit, they could quite easily give more options with fewer models as things stand!
It pains me to admit this, but I don't think the headline goes far enough. I think that not only have they lost their lead on the mac, they have stagnated in all their product lines. I have had so many macs, iPhones, and iPads. Several years ago I broke down and made my first hackintosh. I haven't looked back since.