Also, I am sorry, but I think this advertisement is deceptive as hell.
(of course, comments are disabled)
They have chosen and positioned the image shown very deliberately. The notch is completely gone. What magic!
Not having other information about the phone, it would be reasonable to assume from viewing this ad that Apple had somehow developed the "full screen bezel-less" phone.
In some other countries, I would not be surprised if this ad winds up being pulled, or not even aired at all.
Never mind what you think about the bezel. Advertising should not be so blatantly deceptive.
I will say this about the notch though: at least it helps you to orient the phone. We're all probably going to be screwed if they do come out with a notch-less design, unless Apple decides to have speakers and microphones at both ends (and then, orientation is still going to fail some non-zero percentage of the time).
FFS the name of the ad is even called "Illusion"!