PPW comes from the node, not Apple or its “designs”.It feels like you are just being an Apple spokesperson here and ignoring a much larger context. Just because Apple focuses on performance per watt does not mean that everyone wants a computer whose focus is that. If that is the entirety of how a computer is judged than "who cares" makes sense. But if there is more factors than that, then "who cares" is just a dismissal.
Also, any other company who wants to sell a laptop has no choice other than to look to solutions that aren't Apple since Apple won't sell their chips to anyone. Therefore everyone else will focus to build the best machines they can. If they can't put together a laptop with a processing unit that is an efficient as Apple should they just not build computers anymore? Or perhaps they can distinguish themselves in other ways for users who don't want / can't get an Apple laptop for the hundreds of reasons that make a lot of sense?