That's what I keep saying too. They need to offset even the potential extra costs incurred and that's about $1000 to $1,500 as I see it. I may not ever actually spend that but I can't justify a system where I can't do a decent normal migration because it all went into the main system unit. Or, I can't configure it competitively (price-wise) for the same reason. They need to offset the costs of two PCIe card edge <--> TB2 enclosures (and that's NOT TB1, that's TB2...) and they need to offset the costs of a 4-bay TB1 enclosure plus another 2-bay TB1 enclosure. And if 16GB DIMMs are more (I think they are the same but some people keep saying they're more) per GB then that needs to be offset as well.
I don't see that happening , Apple would have to sell the Can below value .
I agree they need to spec them very well, significantelly better than current MPs , as even BTO upgrades are likely to be very expensive for years .
To offset costs for adopters, I think they simply need to get involved into basic TB peripherals; hubs/docking stations and empty enclosures, making them as affordable as they can manage .