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Netflix Nixes Cheapest $9.99 Plan in U.S., Ad-Free Streaming Now Starts at $15.49 Per Month
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Same! I’d find myself checking for new content now and then and finding nothing worth watching so we ditched it. With all that’s available these days I don’t see any value in Netflix. Especially at $15+ a month.
Naw! Too many competitors and nothing Netflix produces is worth much these days.
Netflix today quietly eliminated its most affordable ad-free plan in the United States and the United Kingdom, raising the price of ad-free streaming options.
In the U.S., the Basic plan was priced at $9.99 per month, and with its removal, ad-free streaming now starts at $15.49 per month. Netflix subscribers can opt for the $6.99 per month "Standard with ads" plan, but that price point includes advertisements.
New customers who want an ad-free streaming experience will now need to pay $5.50 more without the Basic plan. As noted by Cord Busters, this shift will put more focus on Netflix's ad-supported plan, and it is a move that the company already tested in Canada starting last month.
After saying for years that it had no plans to introduce ads, Netflix debuted an ad-supported tier in late 2022. Netflix opted into ads after losing subscribers for the first time in 10 years in early 2022. That led Netflix to debut a cheaper ad-supported tier and to crack down on multi-household password sharing.
The ad-supported tier shows between four and five minutes of ads per hour, with ads that vary in length from 15 to 30 seconds. Ads play before and during TV shows and movies.
Existing Netflix customers who had already signed up for the $9.99 Basic plan can keep their plans for now, with the change limited to new or rejoining members. Netflix says customers can remain on the Basic plan until they change plans or cancel their accounts.
The $6.99 per month (U.S.) Standard with ads plan offers "all but a few movies and TV shows" and allows customers to watch on two supported devices in full HD, which is 1080p. It does not include offline downloads.
The $15.49 Standard plan includes all TV shows and movies, supports streaming on two devices at a time, and also offers 1080p streaming quality. Content can be downloaded for offline viewing on two supported devices, and there is an option to pay an additional $7.99 to add a person outside the household to the plan.
Netflix's $19.99 per month Premium tier offers support for streaming on four devices at one time (in the same household), and it is the only plan that provides 4K content. Netflix continues to be the one of the few streaming companies that charge extra for higher streaming quality.
The Premium plan also includes downloads on six devices, Netflix spatial audio, and the option to add two extra non-household members to a plan for $7.99 per month each.
Article Link: Netflix Nixes Cheapest $
Netflix today quietly eliminated its most affordable ad-free plan in the United States and the United Kingdom, raising the price of ad-free streaming options.
In the U.S., the Basic plan was priced at $9.99 per month, and with its removal, ad-free streaming now starts at $15.49 per month. Netflix subscribers can opt for the $6.99 per month "Standard with ads" plan, but that price point includes advertisements.
New customers who want an ad-free streaming experience will now need to pay $5.50 more without the Basic plan. As noted by Cord Busters, this shift will put more focus on Netflix's ad-supported plan, and it is a move that the company already tested in Canada starting last month.
After saying for years that it had no plans to introduce ads, Netflix debuted an ad-supported tier in late 2022. Netflix opted into ads after losing subscribers for the first time in 10 years in early 2022. That led Netflix to debut a cheaper ad-supported tier and to crack down on multi-household password sharing.
The ad-supported tier shows between four and five minutes of ads per hour, with ads that vary in length from 15 to 30 seconds. Ads play before and during TV shows and movies.
Existing Netflix customers who had already signed up for the $9.99 Basic plan can keep their plans for now, with the change limited to new or rejoining members. Netflix says customers can remain on the Basic plan until they change plans or cancel their accounts.
The $6.99 per month (U.S.) Standard with ads plan offers "all but a few movies and TV shows" and allows customers to watch on two supported devices in full HD, which is 1080p. It does not include offline downloads.
The $15.49 Standard plan includes all TV shows and movies, supports streaming on two devices at a time, and also offers 1080p streaming quality. Content can be downloaded for offline viewing on two supported devices, and there is an option to pay an additional $7.99 to add a person outside the household to the plan.
Netflix's $19.99 per month Premium tier offers support for streaming on four devices at one time (in the same household), and it is the only plan that provides 4K content. Netflix continues to be the one of the few streaming companies that charge extra for higher streaming quality.
The Premium plan also includes downloads on six devices, Netflix spatial audio, and the option to add two extra non-household members to a plan for $7.99 per month each.
Article Link: Netflix Nixes Cheapest $9.99 Plan in U.S., Ad-Free Streaming Now Starts at $15.49 Per Month
Might be time to dust off the Tricorne
Netflix today quietly eliminated its most affordable ad-free plan in the United States and the United Kingdom, raising the price of ad-free streaming options.
In the U.S., the Basic plan was priced at $9.99 per month, and with its removal, ad-free streaming now starts at $15.49 per month. Netflix subscribers can opt for the $6.99 per month "Standard with ads" plan, but that price point includes advertisements.
New customers who want an ad-free streaming experience will now need to pay $5.50 more without the Basic plan. As noted by Cord Busters, this shift will put more focus on Netflix's ad-supported plan, and it is a move that the company already tested in Canada starting last month.
After saying for years that it had no plans to introduce ads, Netflix debuted an ad-supported tier in late 2022. Netflix opted into ads after losing subscribers for the first time in 10 years in early 2022. That led Netflix to debut a cheaper ad-supported tier and to crack down on multi-household password sharing.
The ad-supported tier shows between four and five minutes of ads per hour, with ads that vary in length from 15 to 30 seconds. Ads play before and during TV shows and movies.
Existing Netflix customers who had already signed up for the $9.99 Basic plan can keep their plans for now, with the change limited to new or rejoining members. Netflix says customers can remain on the Basic plan until they change plans or cancel their accounts.
The $6.99 per month (U.S.) Standard with ads plan offers "all but a few movies and TV shows" and allows customers to watch on two supported devices in full HD, which is 1080p. It does not include offline downloads.
The $15.49 Standard plan includes all TV shows and movies, supports streaming on two devices at a time, and also offers 1080p streaming quality. Content can be downloaded for offline viewing on two supported devices, and there is an option to pay an additional $7.99 to add a person outside the household to the plan.
Netflix's $19.99 per month Premium tier offers support for streaming on four devices at one time (in the same household), and it is the only plan that provides 4K content. Netflix continues to be the one of the few streaming companies that charge extra for higher streaming quality.
The Premium plan also includes downloads on six devices, Netflix spatial audio, and the option to add two extra non-household members to a plan for $7.99 per month each.
Article Link: Netflix Nixes Cheapest $9.99 Plan in U.S., Ad-Free Streaming Now Starts at $15.49 Per Month
Like some of the comments on here, Netflix's new pricing is irrelevant as none of their current content interests me. AMC has movies that are somewhere between the quality of, 'Halloween Ends' and Netflix's droll programming for only US$9 per month. 'ATM' is an understated thriller / horror movie and for a quirky Irish horror where one can have their fix of former Transporter Chief, Miles O'Brien try, 'Unwelcome.'
Netflix greed will eventually catch up with them and all of us who closed our accounts will get the last laugh
You might be right, 238.39 million global subscribers is getting so greedy.
The streaming service was initially projected to gain 1.7 million new subscribers for the second quarter, which ended on June 30, Variety reports. But instead they gained a whopping 5.8 million subscribers in the second quarter of the year.
Yep pure greed, diffidently greed at work there. 🤣
Yes. Netflix is gone for me.
They don't understand this simple principle : The point of ditching cable is not because cable is bad. Cable is excellent.
It was mainly to save costs.
Now Netflix Subscriptions are the same price as subscribing to cable if not more expensive. So while we're at it, I'll just go back to cable.
When you have quality exclusive content, you can keep raising prices - up until a point.
Eventually, you will reach a breaking point when a huge proportion of your subscribers jump ship.
This is what happened the Scandinavian streaming service Viaplay which holds, among other things, streaming rights for F1 and the Premier League in Scandinavia.
Viaplay kept raising prices and eventually even decided to remove the ability to watch 2 streams simultaneously.
The end result?
Mass customer defections, stock price down 80%, and the CEO and head of the board were replaced - with no respite in sight.
Eventually, you will reach a breaking point when a huge proportion of your subscribers jump ship.
This is what happened the Scandinavian streaming service Viaplay which holds, among other things, streaming rights for F1 and the Premier League in Scandinavia.
Viaplay kept raising prices and eventually even decided to remove the ability to watch 2 streams simultaneously.
The end result?
Mass customer defections, stock price down 80%, and the CEO and head of the board were replaced - with no respite in sight.
It's quite likely we're going to see a consolidation wave in this space over the course of the next decade.
I remember a selling point of streaming services used to be that if you cut your cable you get an ad free experience….
Time to re-watch my physical media, or buy new **** on physical / digital media. I usually only do this during the holiday sales.
In the last 2 months I’ve cancelled Discovery+ and Paramount+, and my annual HBO plan ends this month, no renewal either. Subscription Creep is real bad. 🤑
In the last 2 months I’ve cancelled Discovery+ and Paramount+, and my annual HBO plan ends this month, no renewal either. Subscription Creep is real bad. 🤑
Now you get a forced ad experience you can’t dvr and skip. I still like my dvr dish service because you can record and skip commercials and there is a lot of included on demand content that is either commercial free or has commercials you can skip. Only a very few of the on demand items have fast forward and/or skip forward disabled.
Happily embroiled in the Writers / Actors strike and on track to make $6 bil this year regardless, and they feel they could do more. "I know", they say - "Let's raise our subscription prices".
Much of their content now is foreign language and is so poorly dubbed that it's unwatchable.
Most of the foreign content is not dubbed, its closed captions. Netflix is not unique in this regard that they have lots of dubbed content.
I also find majority of time that dubbed soundtracks don't allow you to hear the original actors emotions conveyed as they act when speaking another language or is it synced that great. Yes it takes a bit of practice getting used to taking in a video with CC'ing. But you do get use to it and focus less on reading the words and more on the acting and cinematography.
I see the people who just swallow and pay the price as the ones whose fault that is. After the first Netflix price increase I changed the region to Turkey and now pay like 4$ instead of 33$ (28 Swiss Francs) for the UHD.
It's time for some aggregator service to pack all of these individual streamers' content and pay them per use similar to how Spotify or iTunes works with record labels.
It feels like we're moving in a circle. Before you know it, we'll have the equivalent of cable TV again.
Good luck with that thought. The royalty/subscription licensing is very different between Apple Music/Spotify and a premium SVOD business.
Look at these two examples:
Royalty Management 101: A Complete Guide to Royalties & Licensing
Explore the world of royalty management, including royalty rates, payments, licensing, and brand licensing.
blog.filmtrack.com
Just what involved with using a prerecorded music in a film as an another example.
Now You Know Everything About Licensing Music for Films
The most comprehensive guide online to music licensing in films, with sample contracts and scenarios to cover almost every scenario.
www.digitalmusicnews.com
