I love it so much too. It's an exciting design. I think that tech bloggers, YouTubers, and nerd culture generally has a mentality of a design being "correct" or not. That everything must be reduced until there's no design left. Design by programmers. There's no room for artistry or expression, making artistic strokes to your objects, or trying different things. People get internet points and upvotes for appearing discerning. When they have objective rules for what is a good design rather than having the taste for subjectivity. A screen with no bezel, no standout features, no chin, no nothing can never be iconic. It will be a rectangle. The face of the iMac, with its chin is iconic. The pastels and white on the front really do look fresh (and yes... optimistic). The thinness is tech utopian. It feels like it's from the future. I LOVE that the Apple logo is gone from the front. It looks more upscale now. I bought my last iMac in 2009. This one is going in my kid's room. I'm jealous. I need something a bit beefier. I'm both excited for the next iMac Pro for me, and worried they're not going to have as much fun with it. I hope I get the same hype feeling as I do for this iMac. I've gone back and looked at the webpage for it 100 times now. I haven't had this energy around Macs in over a decade.