The ironic part is, if I load it in Safari it crashes my browser. Way to go Apple.
You're probably the only one, so it that Apples fault?
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New online-only Mac vs. PC ad.
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You're probably the only one, so it that Apples fault?
Typical answer. Of course, he's the only one. He's the only to have problems with his Mac, Lord, let's put him in the Guiness records book.
Get used to them if you want the web to grow. Without ads, where are the dollars going to come from?
it is a clear picture of apples arrogance. I would not put this kind of ad if my new launched Os contains manys bugs or whatever you call them. Apples luck is that not many so people use apple so publicity about complains does not have wide coverage as with Vista. And another thing is that apple users are in love and just ignore some issues.
But still just the spotlight might be a very good reason to switch from microsoft since Ms performanse in searching is still very poor makes me crazy. And integration of iphoto and other things with the OS is also useful.
I use both , getting used to Leopard but happy with the Vista at the same time. ( although i ve it installed on my old x41 tablet px )
But still just the spotlight might be a very good reason to switch from microsoft since Ms performanse in searching is still very poor makes me crazy. And integration of iphoto and other things with the OS is also useful.
I use both , getting used to Leopard but happy with the Vista at the same time. ( although i ve it installed on my old x41 tablet px )
I totally missed the top ad. I watched it and wondered what the tie-in was to the button.
Dohp!
Dohp!
If anyone is wondering why the ads have now stopped or been simplified, it is because the ad was causing many browser stability issues for users on windows and macs. It looks like the ad company has taken action, pitty really, it was a good ad.
No, but to blame Apple for his browser crashing, when he's the only one that's reported that behavior is a bit too much. Apple isn't crashing his browser. There's obviously something else causing the problem... a third-party plug-in, bad fonts, the list is endless. It's just wrong to place blame where none is warranted.
Anyway, while the novelty has worn off for me, and I normally hate banner ads, those paired ads made me laugh. It's a very creative use of something that is normally intrusive and annoying.
Generalization. I sure don't "ignore" problems with my computers that interfere with my day-to-day work. But I also don't spend hours upon hours fixing them, as I did with my Windows computers.
25+ million Mac users is not "not so many people".
The reality is that Mac OS X is a better operating system for the majority of users. They're not saying it's perfect, just better. And that's true. They *need* to compare against Vista because most Windows users don't really see the difference without hands-on experience. This is one way to peak their curiosity to make that comparison. It's working too.
Um, no. Have you heard of Bonjour printing? Get your facts straight before you trash the OS X platform.
tell me something new
everyone gets it. mac is cool. windows is a bungler... i wish they'd spend more time actually SHOWING you what a mac does. Apple has established its cool factor, now start showing off the actual features. The people i know who are worried about switching always say... but i need Word and email for work...
they just need to show someone switching... they need a switching guy character series of ads...
luv my new mbp
everyone gets it. mac is cool. windows is a bungler... i wish they'd spend more time actually SHOWING you what a mac does. Apple has established its cool factor, now start showing off the actual features. The people i know who are worried about switching always say... but i need Word and email for work...
they just need to show someone switching... they need a switching guy character series of ads...
luv my new mbp
Bonjour works great. Only slightly worse than the network printing detection in Vista with automatic driver download for full-featured printing (not generic functionality).
Agreed, I love the ads because they are funny but this is the perfect time for Apple to show some of Leopard's best features in a commercial. They are wasting money with these Get a Mac ads just spending time talking about Windows.
This discussion is a dead horse. Those Get a Mac ads are talked about by people. If they replaced them with ads that showed off the OS X interface, do you really think people would talk about them? "Oh, did you see the ad showing how to check your email on a Mac?"... isn't going to happen. They need to target the heart of the matter, and that is the frustration many people experience with their computers, and the fact that there is something better out there. That's the issue being targeted... the why, not the how.
Like others, I'm getting really tired of these ads. The whole Mac being too smug thing is true and although this has been said so many times, it turns alot of people off.
Just give me a 30 second chunk of demos of cool stuff you can do on Leopard, similar to the iPhone ads. Would be alot more effective in my opinion. People are lazy and won't find stuff out for themselves. Show them the cool stuff right there.
As for this particular ad, I like the creativity but the above still applies.
Just give me a 30 second chunk of demos of cool stuff you can do on Leopard, similar to the iPhone ads. Would be alot more effective in my opinion. People are lazy and won't find stuff out for themselves. Show them the cool stuff right there.
As for this particular ad, I like the creativity but the above still applies.
Well, I've never seen one and I surf the Web a lot (enough so that I've learned to ignore banner ads quite effectively.)
Your claims actually support my praise of this ad, because either. . .
1) These ads really didn't exist, i. e., you are
or
2) These ads are so ineffective that they are easily ignored, or easily forgotten, so Apple's ad is distinctive in that it makes such an impression on people who see it.
The original Mac vs PC ads that compared and contrasted specific features/capabilities between the two platforms were cool--you get both the entertainment value and the chance for Apple to emphasize some of the Mac's strengths. The latest ads, however, simply criticize Windows. What's the deal with that? If I didn't know better (owning a Mac, myself), I'd conclude that Apple didn't have anything of it's own worth highlighting.
It's not enough to criticize a competitor; Apple needs to show potential customers that they actually have something to offer...something that makes the Mac more than just a curiosity. How many Window's users have ever taken the time to explore the features of OS X? How many Window's users know anything about Spotlight, Time Machine, Spaces, iChat, etc? How many Windows users know that it's possible to dual boot between Windows and OS X on an Intel Mac? And one of the major obstacles...how many Windows users know enough about the Mac hardware to know that the higher price tag is anywhere close to being justified (building a comparable PC is often slightly higher in price)?
I may not like Microsoft's products as much as a lot of Apple products, but I'm starting to admire the fact that they at least stand on their own merit and innovations. Watching an ad that simply criticizes somebody else's product, wouldn't make me want to switch. Nobody likes to watch somebody gloat and belittle, especially in a dishonest, unjustified manner.
It's not enough to criticize a competitor; Apple needs to show potential customers that they actually have something to offer...something that makes the Mac more than just a curiosity. How many Window's users have ever taken the time to explore the features of OS X? How many Window's users know anything about Spotlight, Time Machine, Spaces, iChat, etc? How many Windows users know that it's possible to dual boot between Windows and OS X on an Intel Mac? And one of the major obstacles...how many Windows users know enough about the Mac hardware to know that the higher price tag is anywhere close to being justified (building a comparable PC is often slightly higher in price)?
I may not like Microsoft's products as much as a lot of Apple products, but I'm starting to admire the fact that they at least stand on their own merit and innovations. Watching an ad that simply criticizes somebody else's product, wouldn't make me want to switch. Nobody likes to watch somebody gloat and belittle, especially in a dishonest, unjustified manner.
nice
You know, as a marketing professional I think Apple's agency is doing a great job with this campaign. Many of the ads are humorous and contain real issues that people can connect with.
I am a new Mac user and I absolutely love my iMac after about two weeks. I came through the iPod->iPhone->iMac progression. We also have two XP machines in the house, a Vista notebook for work and love XP media center, Xbox 360 etc. Indeed a large part of my livelihood comes from the success of Microsoft. Still having used Vista at work for a couple of months, my own experience is a disapointment. The experiences include;
lockups with the OS and Office 2007
Wierd networking connection issues in the home and in the office
Strange software problems that require workarounds or that old versions of Java runtime be maintained etc.
Its the constant security requirements and updates that are the largest issue. Vista asks me whether " I want to continue" way too much. Not having these things on the Mac is such a nice change.
So then you have a company using these real issues to run a campaign that capitalizes on the competition's weaknesses in a humourous way. To me the ads don't even seem mean spirited. They are just funny. If I were a developer for MS I would feel the same way, and those type of jibs would hopefully inspire me and my colleagues to a better job. Apple is gaining market share in PC's after single handedly domination in the digital music market. More power to them. They got me to switch.
You know, as a marketing professional I think Apple's agency is doing a great job with this campaign. Many of the ads are humorous and contain real issues that people can connect with.
I am a new Mac user and I absolutely love my iMac after about two weeks. I came through the iPod->iPhone->iMac progression. We also have two XP machines in the house, a Vista notebook for work and love XP media center, Xbox 360 etc. Indeed a large part of my livelihood comes from the success of Microsoft. Still having used Vista at work for a couple of months, my own experience is a disapointment. The experiences include;
lockups with the OS and Office 2007
Wierd networking connection issues in the home and in the office
Strange software problems that require workarounds or that old versions of Java runtime be maintained etc.
Its the constant security requirements and updates that are the largest issue. Vista asks me whether " I want to continue" way too much. Not having these things on the Mac is such a nice change.
So then you have a company using these real issues to run a campaign that capitalizes on the competition's weaknesses in a humourous way. To me the ads don't even seem mean spirited. They are just funny. If I were a developer for MS I would feel the same way, and those type of jibs would hopefully inspire me and my colleagues to a better job. Apple is gaining market share in PC's after single handedly domination in the digital music market. More power to them. They got me to switch.
All these people in this thread calling for Apple to "grow up" with these ads and focus on the positive aspects of OS X need to go take a good hard look in the mirror. It it the consumer buying public that makes these ads work. The same is true for negative campaign ads in elections. The best technology does not always win, and showing how your technology is positive and works better is rarely a good marketing strategy, because the buying public doesn't care. Apple is simply responding to those conditions in the market, and if you want them to change, perhaps you should point the finger at the consumer buying public and lecture them to change.
Does that mean then that people buying Apple computers are computer illiterate, naive and immature? Just trying to find out the target audience. I mean if those are the consumers wanting apple products then these ads will be working great.
I didn't switch to the Mac because I saw a commercial criticizing Windows that suddenly made me think, "Oh man! I had no idea that my operating system was that bad. Maybe I should check out Apple." I buy products based on their features, and I think most other people do, too.
Realistically, this type of ad campaign, focusing more on a competitor's weaknesses than your own strengths is not the norm. It would be the equivalent of a Coke commercial that spends 30 seconds simply criticizing Pepsi or a K-Mart commercial that simply criticizes Wal-Mart. It's ineffective without taking some time to offer a positive alternative. Windows users don't need Apple to tell them about Windows; they have plenty of first-hand experience.
As far as political campaigns go, most people that I talk to are turned off by candidates who spend all their time criticizing their opponent, rather than talking about their own platform. I don't vote for somebody simply because they tell me how bad the other guy is. I want to know what they believe.
Maybe these commercials are actually intended to rally continued support among current customers as opposed to seriously persuading new customers to "convert"? Perhaps Apple realizes that many switchers only do so after talking with already passionate Mac users who are glad to give them a demo?
Need bigger monitors
All you guys and gals who missed the top ad the first time need to get bigger monitors. I hear the Apple store is having a sale on Friday...
All you guys and gals who missed the top ad the first time need to get bigger monitors. I hear the Apple store is having a sale on Friday...