too many iPad models.
iPad mini - iPad - iPad Pro
iPad and iPad Pro can have regular and larger sizes displays. at a minimum have Face ID and optionally include Touch ID with FaceID still being an option.
Too many models across their entire offering. Or, they’re not really grouped in a way that makes it easy for the shopper when looking to buy.
Before I continue: the following is NOT bulletproof. Nor is it happening. So those easily rankled by such pondering of a random forum member: breathe easy. Nothing is changing.
I propose a 2-there system: Entry & Pro. Period. The end. Offer small, medium & large screen sizes in each tier (that has screens). Yep, that means you’d have an iPad Pro mini. Some Pro user want/need a smaller footprint without sacrificing top-of-the-line performance. The inverse is also very true: some entry-level users want/need as large a screen a possible but do not require top-of-the-line performance.
Under this 2-there system, lines might look like:
iPad & iPad Pro
Small (mini), medium (10.whatever) & large (12.something)
I’d also be way ok if we dropped the device number in the name in favor of model year. iPad mini (2024) offers more universally understood info than iPad mini 7. For the vast majority of shopper. “I loved the 2028 iPhone.”
MacBook & MacBook Pro
Small, medium & large
The Air becomes the MacBook. Drop the Air moniker in as many places as is possible. Yes, I know there is brand equity in the term. Apple will be A-OK to drop.
iPhone & iPhone Pro
Small, medium & large
Same as iPad: include year in device name. iPhone Pro (2024) vs iPhone Pro 16.
iMac
iMac (24”) & iMac Pro (27”+)
This like gets trickier. I’m not sure we need an entry and a Pro. But if they kept that 2-tier structure across all lines, I’d be ok with that.
Mac and Mac Pro
Small, medium & large
Mac mini (small) Mac Studio (med) & Mac Pro (large)
The current “Studio” branding goofs this up a bit, but whatevs.
Again: all for fun. No need for any blood pressure spikes.
All I know is from the potential shopper’s perspective, is that it’s never been more confusing to purchase an Apple product. It’s not at all
Impossible: Apple’s doing just fine. But I do think there is unnecessary friction at the point of purchase that they could address (optically) whilst still offering the same amount of flexibility for the shopper.
My $.03.